PERITUS public relations

This Thanksgiving, we’re taking a moment to appreciate all we’re grateful for — time spent in nature, cherished moments with loved ones, incredible coworkers who feel like family and the privilege of doing meaningful work that makes a difference. From all of us at Peritus, thank you for being part of our journey to move Alabama forward. Wishing you a joyful and fulfilling Thanksgiving! #PeritusConnects?

In this edition of #TrainingsTuesday, Hanlon Walsh, APR, shares how effective leadership starts with clear and intentional communication.??By applying Hanlon's 5 Cs of internal communications, you can build trust, enhance engagement and ensure your team stays aligned. Prioritize your internal audience, and the results will follow. Read more about the 5 Cs: https://lnkd.in/e64t8UQZ

We’re excited to celebrate one of our own, Casey Stark, MBA. A proven media expert, project management leader, tech innovator and Texas trailblazer. We’re thrilled to recognize her newest title: Communications Supervisor. Please join us in congratulating Casey on this well-deserved promotion! #PeritusConnects

Our president, Louise Oliver, APR, shared her transformative experience of taking a?true?maternity leave in Public Relations Global Network's recent podcast 'PRGNPresents.' From learning to let go?by?trusting her team, to discovering that "irrelevance" can drive growth, Louise’s testimony is a must-hear for leaders striving to build resilient teams and sustainable leadership practices. As Louise says:?“Stepping back allowed me to step up — not just for myself but for our entire team.”??? ??? Listen to her full conversation with Abbie S. Fink below. #PeritusConnects #PeritusPR #PRGN

Our team was thrilled to support The UA PRSSA chapter at their recent 'Dinner & Learn' event, where our own Madison Glusenkamp had the opportunity to share valuable insights on crafting the perfect elevator pitch. Madison guided students through refining their skills and provided hands-on practice to help them perfect their personal pitches. At Peritus PR, we’re passionate about empowering the next generation of professionals and fostering growth in the PR industry.

Crisis doesn’t define you—your response does. That’s why, at Peritus, we know communications matters most when the stakes are high. When navigating sensitive changes, the key is preparation, clear messaging and empathy. Equip your team with the right tools to lead with transparency and turn challenges into opportunities. Check out Eliza Heidelberg, APR's top tips for preparing for crisis in this edition of #TrainingsTuesday. https://lnkd.in/eAbY8jrZ

At Peritus PR, we’re committed to moving our state forward by investing in the next generation of PR professionals.?We recently had the privilege of working with Elizabeth Boyle, a graduate student from the University of Alabama, as our sports communications assistant. From managing media lists for RCX Sports to generating buzz for the MLB’s Field of Dreams Game at Rickwood Field, Liz tackled every challenge with enthusiasm and skill. In her recent Q&A, she reflects on her time at Peritus, the opportunities she had and how our team culture shaped her experience. Read Liz’s story below and see how an assistantship goes beyond just experience.

At Peritus, supporting our community isn’t?just what we do—it’s part of who we are. We’re grateful for organizations like?United Way of Central Alabama, who work tirelessly to help our communities thrive. This November, we’re proud to join their?“Be Somebody”?campaign, sharing what drives us to build a brighter, stronger future for everyone. How will you?be somebody?for your community this season? #GivingBack #UnitedWay #PeritusConnects

We are so proud of Erin Vogt, APR,?for moderating a Leadership Breakfast Q&A with DeLynn M. Zell, CFP?, managing director of Savant Wealth Management. More than 80 business leaders joined to hear DeLynn's inspiring insights on finding work-life harmony, breaking down gender barriers through professional excellence and building value-aligned leadership teams. Our team believes in the power of connection and sharing stories of impact. #PeritusConnects

Yesterday, we had the privilege of attending Alabama PRSA, where Louise Oliver, APR, shared invaluable insights on the importance of strategic planning. She emphasized the value of stepping back to allow your team to grow and highlighted the role of research and evaluation in shaping a successful strategic plan. She also encouraged finding your version of the 5 a.m. Club for focused time and leveraging technology tools to enhance efficiency. Congratulations, Louise, on delivering such a thought-provoking session with practical strategies. Also, thank you to Erin Vogt, APR, for jumping in to discuss lessons learned from back-to-back team leaves. #PRSAAlabama #StrategicPlanning #PeritusConnects