Perion Network

We practice what we preach. Perion's DOOH campaign on the streets of NYC! #DOOH #Advertising #Adtech

Tal Jacobson is a true visionary leader for today’s marketing landscape and has been at the forefront of defining what's possible in digital marketing for over two decades!! He's the OG of understanding how tech and data drive smarter, more measurable and more effective marketing. For CMOs facing the pressure to deliver results, this conversation is a must-listen. Discover how unified first-party data and advanced AI are reshaping customer targeting and how strategic innovation can power measurable outcomes online and offline.

Happy Presidents' Day from all of us at Perion! Hope everyone enjoys a great long weekend! ???? #PresidentsDay

Happy Valentine’s Day from all of us at Perion! ?? Today, we celebrate the connections that matter - whether in life or in digital advertising. Wishing you a day filled with love and meaningful moments! #ValentinesDay

Insightful take from Perion's new Chief Revenue Officer, Stephen Yap! In his recent interview with AdTechRadar, Stephen emphasizes that efficiency is the future of adtech. He discusses the importance of leveraging data-driven strategies and innovative technologies to optimize advertising performance. Stephen also highlights the need for transparency and collaboration within the industry to drive sustainable growth. As Perion’s CRO, Stephen is focused on driving value for our partners and customers and shaping the future of digital advertising. Looking forward to what’s ahead! Read the full interview here: https://lnkd.in/gm6SwdYD #adtech #Innovation #Leadership #Perion

At our Sports Marketing Upfronts at Super Bowl LIX in New Orleans, we delved into the ultimate playbook for brand engagement at the big game. Mark Kirkham from PepsiCo and Ben Flaccus from Undertone by Perion shared how the Super Bowl has evolved from just a football game to a stage where food, fun, and unforgettable brand moments collide. From food to football, they dove deep into how Pepsi has redefined its Super Bowl strategy, blending entertainment, innovation, and consumer connection into one unforgettable experience. ?? Follow us on Instagram to stay in the loop & get live event updates! ??: https://lnkd.in/gMtBFhTE #Marketing #Innovation #MarketingInnovation #Sports #SportsMarketing #SportsandCulture #MarketingUpfronts #SuperBowlLIX #SBLIX #SuperBowl2025 #Tentpole #TentpoleActivation #Day2 #PepsiCo #Perion #BrandEngagement

Always enjoy having my chats with Allison Schiff! Thanks again for discussion. https://lnkd.in/gZD2bfvq

Game on for Sports Marketing! ?? We’re joining Brand Innovators at the Sports Marketing Upfronts during Super Bowl LIX in New Orleans, February 5-7! Don’t miss the session "From Food to Football | The Evolution of Brand Engagement at Super Bowl" featuring insights from PepsiCo’s Mark Kirkham, moderated by our very own Ben Flaccus. ?? February 5-7 | Brand Innovators Sports Marketing Upfronts ?? Super Bowl LIX | New Orleans Join us as we explore the biggest trends in sports marketing, fan engagement, and brand partnerships—see you there! #Innovation #Sports #SportsMarketing #MarketingUpfronts #SuperBowlLIX #SuperBowl2025

We’re thrilled to welcome Google veteran Stephen Yap as Perion’s new Chief Revenue Officer! With 25 years of experience - including 17+ years shaping Google’s Marketing Platform for agencies, brands, and retailers - Stephen is a powerhouse in commercial strategy and innovation. As Perion accelerates its transformation, building the Perion One marketing and advertising platform, Stephen’s expertise will be key to driving our growth. Welcome to the team, Stephen! Read more here: https://lnkd.in/dVxkqEu5 #Perion #Leadership #WinningTeam #AdvertisingInnovation

Today, we are unveiling Perion One, a transformational strategy that unifies all our technologies and brands into a single, powerful platform. With Perion One, we are solving modern advertising complexities like never before. This AI-powered platform will seamlessly connect brands, agencies, and retailers to the full breadth of our solutions - delivering better performance, deeper insights, and smarter optimizations across the media ecosystem. But this is more than just a new name. It’s a bold step into the future. We are strengthening our leadership team with top-tier talent: Stephen Yap joins as Chief Revenue Officer, bringing deep expertise from Google. Kenny Lau is now Chief Product Officer, leading innovation across all Perion solutions. Mina Naguib takes the helm as Chief Technology Officer, guiding our next-gen tech strategy. Adi Milrad Shpak will lead AI Labs, shaping the future of AI-driven advertising. Why Perion One? Because marketers today need seamless, integrated solutions to connect the dots across the digital landscape - from DOOH and CTV to search, commerce, and beyond. Perion One makes that a reality. This is just the beginning. We’re on a mission to become the premier solutions provider in our industry, helping CMOs deploy ad dollars with confidence and drive measurable impact. Read the CEO’s open letter on this transformation here:https://lnkd.in/eniFwVrG Read the full announcement here: https://lnkd.in/dksu77sC #PerionOne #AdTech #DigitalAdvertising #AI