The PMA is excited to welcome our newest Industry Champion member, XP Affiliate! We are thankful for your support and ready to jump into working with you. https://lnkd.in/gpCUrk5h A bit about XP Affiliate: At XP Affiliate, we believe there’s a better way to do affiliate marketing. A smarter, more efficient way where partnerships are built, not just transactions. And we’re passionate (some might say obsessed) about making that happen. Our mission? To revolutionize the way businesses grow through affiliates. We focus on removing the headaches and complexity, empowering both merchants and affiliates to scale faster and easier. Affiliate marketing is often misunderstood and, let’s be honest, can be a bit of a jungle…but we see that as a massive opportunity. With our network, we’re making it simpler, more transparent, and built for the future. XP Affiliate is a name that was inspired by two sources: Our parent company Exponential Partners LLC, whose name says it all…massive growth through a variety of new partners…and my son, who is obsessed with getting “XP” (Experience Points) in his games. Like my son, we want our merchants and affiliates to WIN. That has been our driving force, our passion, from day one.
关于我们
The Performance Marketing Association (PMA) is a non-profit trade association founded in 2008. It is the only trade association representing the performance marketing industry. We are a 501(c)6 corporation. The PMA’s mission is to champion and protect accountable performance marketing. Our main goals are: To promote the growth of the industry, Help model standards and best-practices and Advocate on behalf of the businesses that comprise the performance marketing industry The PMA strives to raise the profile of performance marketing by demonstrating the value of this multi-billion marketing channel, which comprises more than 200,000 businesses and individuals. Continued growth of the performance marketing space is expected as advertisers, facing small budgets and big expectations, increasingly look to performance-based marketing initiatives to expand their business. The PMA is the first formal organization representing the burgeoning performance marketing space and offering members a means to learn, share or communicate on a global scale. The collective knowledge of the community is shared and best practices are outlined, thereby providing performance marketers with the tools, information and support they need to grow their businesses. In addition, the PMA gives performance marketers a unified voice to address issues and challenges facing the industry. The PMA investigates these issues, maintains close contact with members, advertisers, legislators and news organizations to inform and educate and provide resource materials. The association also coordinates advocacy efforts, speaking on behalf of the industry – allowing its members to be heard while still focusing on their respective businesses.
- 网站
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https://thepma.org
Performance Marketing Association的外部链接
- 所属行业
- 科技、信息和网络
- 规模
- 2-10 人
- 总部
- Middletown，Delaware
- 类型
- 非营利机构
- 创立
- 2008
地点
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主要
获取路线
364 E Main St
444
US，Delaware，Middletown，19709
Performance Marketing Association员工
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Chris Tradgett
Marketing at Moonpull | PMA Board Director 2023-4 | Co-Founder at Publisher Discovery
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Tricia Meyer
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Jenna Walsh Saxton
Business Intelligence at Awin Global
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Samantha Duncan
Director - Performance Partnerships & Affiliates, North America at Dentsu | PMA Publisher Recruitment Council | Amazing Women in eCommerce 2023 & 2024
动态
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New guest post from Gayla Huber of IntegriShield on Navigating the Latest in AI and Marketing Regulations. What is the current landscape and what should you keep your eye on heading into 2025? https://lnkd.in/gX4THg3y #compliance #affiliatemarketing #performancemarketing
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Executive Director Tricia Meyer and Board of Directors member Lee-Ann Johnstone chat about the PMA Brand Survey results in the latest podcast from Affiverse!
In this podcast episode, Lee-Ann Johnstone interviews Tricia Meyer, the executive director of the Performance Marketing Association (PMA), discussing insights from a recent brand survey. They explore the significance of agency involvement in affiliate marketing, trends in advertiser spending, the importance of segmentation, and the impact of pricing models. They also discuss... - The need for brands to adapt to a competitive landscape. - The challenges that content publishers face due to algorithm changes. - The crucial role that agencies play when it comes to affiliate marketing success. ... and more! Listen in here: https://lnkd.in/et38pU7p #PMA #BrandSurvey #affiliatemarketing
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Shout out to new PMA member Sovrn! Welcome and thank you for your support! #performancemarketing
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Love seeing two of our PMA members working together on great content like this--not to mention that they are both represented on our Board of Directors! Rakuten Advertising and dentsu
Are you tapping into the full potential of your jewelry affiliate programs? Find out with our newest eBook: https://bit.ly/4hEuNyg We've partnered with the experts at dentsu to bring you the "5 Best Practices to Make Your Jewelry Partnership and Affiliate Programs Sparkle". This guide is packed with actionable insights and strategies designed to help you navigate the competitive landscape and connect consumers with the products they love. Download the report now and start transforming your approach for sparkling results! #AffiliateMarketing #Jewelry #AdvertisingThatOutperforms #AffiliateIntelligence
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A Big thanks to our October renewals! Your continued membership and support keeps #performancemarkeing going strong! Hamster Garage Wildfire Systems, Inc Affiverse CubeTick PartnerCentric, Inc. Jamdesk.co
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I know, I know. Another election post.... But it's not about THAT election. It's about the PMA Board of Directors election! We are happy to announce the nominees for our 2025 Board of Directors. Member companies should have received their voting information this morning. If not, reach out to Tricia Meyer. It's a terrific lineup, and the PMA won't go wrong with any of them. We are excited to see the enthusiam and support for what we do for the performance marketing industry. https://lnkd.in/gwxDb3pw
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Let's give a warm welcome to new member, Afflytics !! Thank you for your support of #performancemarketing.
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A quick personal note from Tricia Meyer.... I want to give a shout-out to our Board of Directors Exec members who work behind the scenes with me without anyone ever even knowing. They have to field my frantic Slack messages about everything from mailing lists to membership problems to the budget. They are the unsung heroes of the PMA.... the wind beneath my Executive Director wings! Thank you to Sarah Beeskow Blay (President), Jim Nichols (Vice-President), Kelly Ground (Treasurer), and Jade Mayberry (Secretary)!
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