The People Platform

The year-to-date box office is actually?8%?ahead of last year! We've already surpassed the?$1B?mark, which is a great sign. Captain America?held strong last weekend, taking?26%?of admissions and ~$14.8M?of the box office revenue.?The Monkey, last week's horror premiere, is holding... Click below the read the full analysis. #movies #cinema #captainamerica #boxoffice #insights

To wrap the week we have yet another exciting team announcement: We're overjoyed to welcome Diane Williams as our DOOH Consultant. "I’ve dedicated my career to measuring digital out-of-home audiences and campaign attribution. With my experience at leading media research companies like Nielsen, Comscore, and Geopath, I’ve had the opportunity to help shape the industry's understanding of DOOH impact. I’m thrilled to be consulting for The People Platform—a company led by a team I’ve respected since my Nielsen days. I look forward to diving into their data and helping refine and expand the strong product they’ve brought to market." Please join us in welcoming Diane! #newhire #teamgrowth #dooh

A terrific weekend at the box office, with?Captain America: Brave New World?exceeding expectations! It's the highest-grossing weekend of 2025 so far, and the best we've seen since Thanksgiving—a fantastic start to the year. Paddington in Peru?also had a strong opening, landing comfortably in second place. Both films performed slightly better than predicted, especially considering most projections were based on the 4-day holiday weekend, and we're looking at the 3-day numbers. For example... Click below the read the full analysis! #cinema #movies #admissions #ticketsales #consumerinsights

Another big team announcement! We are thrilled to welcome Sewit Yenie to join us full-time as our Senior Geospatial Analyst. We are pleased to announce that Sewit, who has been a contractor with us since 2021, has joined the team full-time. She brings a wealth of experience in geospatial analysis, including a background in geology, environmental & cartographic sciences, and GIS. ”I’m excited to continue working at TPP because of the innovative and collaborative atmosphere. I find the team’s approach to solving complex problems and the opportunity to work with professionals who push boundaries very motivating.” #geospatial #dataanalysis #newhire #thepeopleplatform

Heading to RampUp in San Francisco? Connect with George Brady or Amanda Jaramillo to learn how The People Platform can help you unlock deeper consumer insights and location intelligence. DM them now to schedule a meeting at the conference! #RampUp2025 #consumerinsights #locationintelligence #mobilitydata #locationdata

Join us in welcoming another wonderful new team member, Amanda Jaramillo as our Senior Director of Mobile Data Strategy! With nearly 12 years of experience in geospatial tech?and location data, Amanda has dedicated her career to helping organizations unlock and harness the power of location intelligence to drive business growth and innovation. From leading GTM, licensing, partnerships, and data monetization strategies across multiple industries, to serving as a trusted advisor and consultant, Amanda has empowered organizations to tap into the full potential of the data available to them. "Looking forward to collaborating with such a talented group to make a big impact and take things at TPP to the next level together!" #newhire #team #locationintelligence #thepeopleplatform

We are so excited to announce Sarah Barasch as our new Senior Vice President of Strategy and Client Growth. Sarah brings a wealth of experience in audience measurement and media insights to our team. Sarah's background includes leading research and insights at major media companies like Viacom, NBCU, and CBS, as well as driving measurement strategies at Screenvision and Reach TV. She's a true expert in the field and a champion for the power of cinema advertising. "I’m excited to put my cinema, digital out of home, and traditional media research skills to use with a terrific group of people that?I was lucky enough to work with as a client.?Now we can take that skill set and continue to grow TPP!" Welcome to the team, Sarah! #newhire #audiencemeasurement #mediainsights #cinemaadvertising #data

Dog Man?held onto its #1 spot this Super Bowl weekend, which isn't surprising—it's a kid-friendly film in its second week. It grabbed?31%?of admissions and $13.8M?of the box office dollars. Super Bowl weekend always means a quieter time at the movies; that's just how it goes. Trends year over year, even pre-pandemic... Click below to read more! #cinema #movies #dogman #consumerinsights #insights #admissions

Dog Man?took the top spot at the box office this weekend, drawing?46%?of?admissions and earning?$36M. The movie received an impressive?80%?critic score and?85%?audience score on?Rotten Tomatoes... Click below to read more! #consumerinsights #insights #dogman #movies

A great piece by our friends at Stagwell Marketing Cloud on the importance of DOOH advertising!