People First is the first company to source and distribute authentic videos, posts, and comments from any audience across any digital channel at scale. We believe (and the numbers show) that real people sharing lived experiences is the highest performing content for causes, campaigns, and brands. Unlike working with traditional influencer and celebrity services, we help our clients commission content from virtually anyone: any geography, profession, employer, party affiliation, health condition, identity, age, race, or gender… Our content is highly personal, uniquely creative, and 6x more likely to be shared and 3x more likely to be recalled on average than company-created brand content. People First pioneered ‘micro influencer’ campaigns for politics and causes, which formed the foundation for our expansion into consumer brands. Our partners include Planned Parenthood, Black Lives Matter PAC, Biden-Harris, Latino Victory Fund, Unite the Country, Ad Council, and AFSCME as well as the DGA, DLCC, DSCC, and DAGA. People First now also represents health services brands such as J&J and iHealth, financial brands such as AIG and US Bank, consumer brands such as NASCAR and White Castle.
People First的外部链接
US，NY，New York，10014
People First转å‘了
Co-Founder: People First + Bushwick Digital | Chair: MJV | Publisher: The Month In Digital | Howard Dean 2004 + Blue State Alumni | Current Podcaster & Ex-Theatre Director
Recording People First’s podcast Influencer Impact episode three. New pod drops on Thursday!
People First转å‘了
Co-Founder: People First + Bushwick Digital | Chair: MJV | Publisher: The Month In Digital | Howard Dean 2004 + Blue State Alumni | Current Podcaster & Ex-Theatre Director
?? Thrilled that People First took home Best Influencer Agency at the Reed Awards! This category put us up against every major player on the Republican side, plus the entire Democratic and social impact creator community. It’s especially meaningful for us—as the first influencer shop to work in American politics—to be recognized for how far we’ve come. Over the past five years, we’ve expanded into every corner of social impact: nonprofits, advocacy, philanthropy, public health, and beyond. If your organization or campaign is looking to integrate influencers into your digital communications strategy, let’s talk. Don't settle for outdated creator databases. Our tech and digital relational organizing team work hand-in-hand to identify the right creators for your goals. We specialize in finding the right messenger to reach any audience, on any platform, in any language.
A huge THANK YOU to everyone who has supported People First on this incredible journey. ?? We are honored to have won Best Influencer Agency at the Reed Awards, especially competing against such esteemed organizations across politics and social impact. A huge shoutout to the People First team, clients, and, of course, our creators—we couldn't have done it without you! As always, thank you Campaigns & Elections for hosting the Reed awards & to Nicole Dunger and Valerie Cheney for speaking at the “Trust, Polling, and the Electorate: The Key Questions for 2025†session! #ReedAwards
?? Big news! People First has been named Best Influencer Agency at the Reed Awards! We're beyond excited to be recognized as a leader in the space. This win is a testament to how far we've come since pioneering influencer marketing in American politics. In the past five years, we've expanded into every corner of social impact—nonprofits, advocacy, philanthropy, public health, and more. If your organization or campaign is looking to elevate your digital strategy with the right influencers, we're here to help! Let’s connect and make an impact together. ?? #ReedAwards
We are excited to announce People First’s first exclusive DEI-focused virtual webinar on March 26th at 3:45pm ET! Whether you’re an influencer, content creator, or community builder, this is your chance to learn from experts, connect with like-minded peers, and explore how to make your platform more inclusive, impactful, and sustainable. What to Expect: ?? Industry Experts & Thought Leaders – Gain insights from a panel professionals who have successfully integrated DEI into their work. ?? Actionable Strategies – Walk away with practical steps to foster inclusivity in your content, workplace, and everyday life. ?? Networking & Collaboration – Meet other creators who are passionate about making a difference. RSVP here: https://lnkd.in/e-gR4izf. Let’s build a more inclusive creator economy—together.
Exciting update! Along with being nominated for several Reed Awards, we’ll also be joining the conversation on stage ? Join us on March 21 at 3:15 PM at the National Union Building for the “Trust, Polling, and the Electorate: The Key Questions for 2025†session. If you plan on attending, please feel free to connect with Nicole Dunger! See you at the Reeds~
People First转å‘了
Co-Founder: People First + Bushwick Digital | Chair: MJV | Publisher: The Month In Digital | Howard Dean 2004 + Blue State Alumni | Current Podcaster & Ex-Theatre Director
Influencers aren’t just baby Millennials and old Gen Zers who live on the coasts. You can source creators from any demographic you want to reach. Senior creators from Gen X or Baby Boomers love social media just as much as any generation, and working with these "silver" creators is a unique way to generate content that speaks to their peers.
People First转å‘了
Co-Founder: People First + Bushwick Digital | Chair: MJV | Publisher: The Month In Digital | Howard Dean 2004 + Blue State Alumni | Current Podcaster & Ex-Theatre Director
Introducing the Social Media Quadrant—a simple framework for understanding how social media platforms function and how organizations should approach engagement. Are you building a community or broadcasting to an audience? And should you focus on broad reach or niche connections? https://lnkd.in/dmkJPbzH
People First转å‘了
Co-Founder: People First + Bushwick Digital | Chair: MJV | Publisher: The Month In Digital | Howard Dean 2004 + Blue State Alumni | Current Podcaster & Ex-Theatre Director
When I think of local ad spend, I think of creators. Nothing drives better local advertising, whether targeting a city, a congressional district, or even a specific neighborhood in a major city, than content made by a local community leader, small business owner, teacher, firefighter, or nurse. Then, by leveraging local advertising, you can put that content directly in front of your target audience on digital and streaming platforms. Local ads with creators make a real impact. We've seen it in congressional races and regional fast-casual restaurant campaigns.