???? WIN: Our incredible co-founder Tanya O'Carroll has won a legal case against Meta! She took them to court after being served creepy personalised ads about her pregnancy. Now the tech giant has agreed to no longer show her targeted surveillance-ads on Facebook. If you're in the UK and would consider exercising YOUR right to object to these practices like Tanya did, People vs Big Tech member Ekō have created a tool for just that! Eko.org/object Read more details about Tanya's case and what it means for the future in Tanya's post below. ?? ??
Case closed! ??????. In settling my case, Meta has agreed to stop processing my personal data for direct marketing purposes. In non-legalese, that means I will no longer be shown surveillance-ads on Facebook. I believe this is a victory not just for me but for every UK and EU citizen as it paves the way for the right to object to be used to stand up to surveillance-advertising across the web. I applaud the ICO for their rational and principled application of the law in their intervention in my case and for publicly confirming they will back up other UK citizens who wish to exercise their right to object in the context of online targeted ads: https://lnkd.in/eTaDeRrx To anyone in the UK who wants to exercise their right to object, brilliant campaign group Ekō has created a website for that! Eko.org/object A huge thanks to my incredible legal team, Ravi Naik, Alex Lawrence-Archer, Gerry Facenna KC, Jennifer MacLeod, Edward Craven, this was only achievable with your skill and guidance!! And to everyone else who had my back in this crazy journey - you don't go up against a titan without having people like this in your corner, Swee Leng Harris Alaphia Zoyab Emmanuelle Debouverie Cori Crider Martha Dark Tom Hegarty You can here me talk to the BBC Today programme about what the settlement means. And further coverage here: https://lnkd.in/e2dd5shn https://lnkd.in/emTzzvux https://lnkd.in/e-Pk8qTF https://lnkd.in/es4NFPmx