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Black Friday is almost here, but the real battle’s happening in sponsored product placements. ???Our latest H2 2024 Sponsored Products Benchmarks Report has all the insights! ?? ? ??Dive into the data, uncover patterns, and stay ahead in retail media!??? ? ?? Download Now- https://lnkd.in/dqSTF2Yp #retailmedia #sponsoredproducts #blackfriday

You may have been hearing recently about the "long tail" in retail media networks. What does it mean? Andrew Lipsman recapped this brilliantly in his Media, Ads + Commerce newsletter last week. Let’s break it down. First, let’s talk about the data. Amazon, Walmart, and other marketplace RMNs like Etsy and Instacart are absolutely crushing it when it comes to leveraging their long tail of advertisers. According to the H2 2024 Sponsored Products Benchmark report by Pentaleap and Colosseum Strategy, over half—54%—of ad impressions from marketplace RMNs came from mid- and long-tail advertisers. Compare that to non-marketplace RMNs, where only 15% of impressions come from these smaller advertisers. Here’s something I said that was included in the report: "Smaller, specialized RMNs are at risk of concentration with a small number of advertisers. These RMNs need to better market themselves to advertisers. This includes meeting table-stakes requirements like self-service ad buying and adhering to industry measurement standards." And I stand by that :) For these RMNs to reach their potential, they need to diversify their advertiser base and reduce over-reliance on a few big players. This is where RMNs like Amazon and Walmart shine. They’re not just monetizing nearly 100% of their searches—they’re also capitalizing on smaller advertisers, creating workflows that make it easy to spend at scale. As retail media pro (and part-time meme guy) Roger Dunn said in the report, "Unlocking the long tail means simplifying workflows and introducing new ad formats like product carousels and video units to attract those smaller advertisers." Read the Pentaleap/Colosseum Strategy report here: https://lnkd.in/e_5dUbPB And the Media Ads and Commerce newsletter here: https://lnkd.in/e9qN4Mga

?? Retail Media Has So Much Untapped Potential: Q&A with ExchangeWire??? ? Our own Sarah MacKinnon, Product Marketing Director at Pentaleap, and Andrew Lipsman, Founding Advisor & Strategist at Colosseum Strategy, recently sat down with ExchangeWire to discuss what they learned working collaboratively on the H2 2024 Sponsored Products Benchmarks Report. ? ?? They covered: ? Fluid vs Static Ads: Fluid placements are quickly becoming a game-changer, driving up engagement and improving Return on Ad Spend (ROAS) significantly. ? How Search Complexity Affects Success: Search complexity impacts retail media success, and brands need to leverage sophisticated ad-serving technology to stay competitive. ? Evolving Retail Media Trends: As the space continues to innovate, on-site retail media remains the top opportunity, while off-site, performance TV, and in-store ads are rapidly gaining traction. ? Read the full Q&A with insights from industry experts- ?? https://lnkd.in/gNkYyQhM ? #retailmedia #sponsoredproducts

?????????????? Retail Media vs????????????? Retail Media:? Is your????????? where the ???????????is? ???? ? Everyone's chasing a full-funnel play, but don’t let it distract you from where the money truly flows: on-site. Amazon has built a powerhouse in advertising—remarkably, 95% ???? ?????? ???? ?????????????? ???? 2023 came from owned and operated properties. ? Even when taking Prime Video and Twitch into account, ?????????? 75% ???? ???? ?????????????? ?????????? ?????????? ???????? ?????????????????? ???????????????? ??????????. Offsite can help a bit, but it won't fix the issue if on-site isn't state-of-the-art. ? If????????? ???????? 60% ???? 70% ???? ???????? ???? ?????????????? ???? ???????? ????-????????, you may have two big challenges to address: 1?? ??????????????????: If your Sponsored Products' CTR is trailing behind organic clicks, you’re losing engagement. 2??????? ??????????????????: With low CTR, monetizable ad spaces become scarce. ? Leading RMNs like Home Depot, Staples, and CVS have successfully used Pentaleap to address those issues, improve ad serving, and capitalize on the huge onsite opportunity.? ? What do you think a healthy share between on-site and offsite should be? Let me know in the comments!

?????????????????? ?? ?????????????????? ????????????????: ???? ???????? ?????????????????? ???????????????? ???????????????????? ???????????? Colosseum Strategy is thrilled to partner with Pentaleap on their H2 2024 Sponsored Products Benchmarks Report, which brings unparalleled insights into the ad placements of 10+ leading RMNs. Anyone hungry for the most comprehensive competitive intelligence for RMNs should check it out: https://lnkd.in/gwvGQKpi Here are 7 “facts” from the report. Any guesses which one is NOT correct? (Bonus for providing the correct answer.) 1.??????Amazon has the highest average sponsored product ad load per page at 11 2.??????Best Buy and Target have the highest % of their Top 10 brands with “always-on” advertising at 90% 3.??????Amazon and Walmart are the only RMNs with their long tail of advertisers comprising 40%+ of on-site impressions 4.??????Snacks & Sweets is the most competitive RMN product sub-category with 83% search ad coverage 5.??????Home Décor is the least competitive RMN product sub-category with 36% search ad coverage 6.??????Macy’s has the highest average number of carousel ads per page at 14 7.??????Best Buy and Staples lead with 40%+ of sponsored product ad impressions appearing at the top of page Thanks to my fellow report contributors Daniel Knapp Ana Laura Zain Sarah MacKinnon Ali Sasso and Mark Burton. Thanks also to Kiri Masters Lee Dunbar Roger Dunn Emma Helsloot Lars Djuvik and James Taylor for their insightful commentary included in the report. cc Andreas Reiffen Keith Bryan Yara Daher #retailmedia #retailmedianetworks #rmn

?? Unveiling the Latest Sponsored Products Benchmarks Report – H2 2024! ? Get ready for a deep dive into the "head-torso-tail" breakdown of brand appearances across 10 major retail media networks!??? With insights from Pentaleap and Colosseum Strategy, this report highlights the evolving balance between large and small advertisers across key players like Amazon, Walmart, and Target. ? ?? Explore the trends that matter most in retail media. Don’t miss this chance to gain data-backed insights and uncover growth opportunities for your retail media network! ? ?? Download the report now- https://lnkd.in/dqSTF2Yp #retailmedia #sponsoredproducts #commercemedia

We are pleased to announce the release of the H2 2024 Sponsored Products Benchmarks Report, developed in collaboration with Penteleap. This comprehensive report analyzes sponsored product placements across 10 major retail media networks, including Amazon, Walmart, The Home Depot, and Staples. Key Insights Include: 1. Analysis of how retailers such as Amazon and Macy’s are optimizing product grid placements. 2. Identification of which retailers excel at covering long-tail searches and those that may be falling behind. 3. Insights into how different retailers prioritize ad placements across various sections of their pages. 4. A "head-torso-tail" brand breakdown across networks, showcasing the leaders in long-tail brand coverage. We encourage you to explore the data and uncover actionable patterns to stay competitive in the retail media landscape. A special thank you to our partners at Penteleap for their expertise: Andreas Reiffen, Ana Laura Zain, Ali Sasso #retailmedia #sponsoredproducts https://lnkd.in/dqSTF2Yp

Insight that matters and you can't get anywhere else ... these details will make you think beyond the repetitive RMN headlines. It's a privilege for Colosseum Strategy to join Pentaleap in generating and sharing this latest SP Benchmarks report. Implications for the ecosystem: Supply, Demand, and Adtech. Andreas Reiffen Ana Laura Zain Daniel Knapp Andrew Lipsman Yara Daher Parbinder Dhariwal John Storms Seth Dellaire Kristi Argyilan Jen Jensen Lisa Valentino Michael J. Krans Sarah Travis Melanie Babcock-Brown

Here’s how Pentaleap turns retailers into publishers. Watch how to set up and configure ad units in 4 steps. ??? ? Our Publisher Manager is the ultimate portal for retailers, bringing together all sell-side modules—yield management, ad server, and SSP—into one intuitive platform. ? ? Retailers can not only run static Sponsored Products but also dynamically place ads in the grid based on relevance and personalization—maximizing monetization while enhancing the user experience at the same time. ?? ? Our goal is to give retailers full control over their websites, allowing them to manage every aspect of the onsite experience. Why does this matter? Onsite is responsible for 80% to 90% of ad revenues, but more importantly, it powers all e-commerce sales. It’s a single point of failure that must be done right. ?? ? Ready to see the difference? Watch Mark Burton's video to learn more. ? #RetailMedia?#Pentaleap

?? Just Released: The H2 2024 Sponsored Products Benchmarks Report!? In collaboration with Colosseum Strategy, we’re bringing you our most comprehensive analysis yet of sponsored product placements across 10 major retail media networks—including Amazon, Walmart, The Home Depot, and Staples. ? ?? Key Insights:? ? Discover how Amazon, Macy’s, and others are optimizing placements across product grids.? ? Learn which retailers excel in covering long-tail searches (and who’s falling behind).? ? Find out which retailers prioritize ad placements across different parts of the page.? ? See the "head-torso-tail" brand breakdown across networks and understand who’s leading in long-tail brand coverage. ? ??Dive into the data, uncover patterns, and stay ahead in retail media! ?? ? ??Download now: Link in first comment Big thank you to our team of contributors: Andrew Lipsman Daniel Knapp Keith Bryan Yara Daher Ali Sasso Heeral S Sarah MacKinnon Ana Laura Zain Kavya Garg Fausto Henry #retailmedia #sponsoredproducts #amazon #walmart