Pentaleap

?? Scaling retail media isn’t as simple as flipping a switch. ?? Retailers want in, CPGs are ready to invest—but many hit a wall when trying to grow beyond the basics. At eCommerce Expo in Berlin, our EMEA Sales Director, Emma Helsloot, sat down with Delivery Hero’s Baradwaaj Ramanujam to unpack what’s holding retailers back and how to break through. Here’s what stood out: ?? Retailers struggle with internal structures. Many try to expand existing teams instead of building dedicated ad sales orgs, leading to conflicts between commerce and media goals. ?? Tech decisions are pivotal. In-house vs. external solutions? The right call determines how fast—and how well—you scale. ?? Paid and organic should work together. Ads aren’t just about revenue; when done right, they actually enhance product discovery. ?? Relevance is everything. Retailers already have the data. The winners will be those who use it (with the right ad server) to balance personalization, scale, and ad quality. At Delivery Hero, Barad and his team are pushing for a more fluid approach—moving beyond fixed placements to a personalized experience tailored to each user. That’s the future of retail media. ?? Read the full breakdown here: https://lnkd.in/gDv7keNs #retailmedia #adtech

?? Edition #11 Retail Radar is Here! ?? The giants of tech—Amazon, Walmart, Google, and Microsoft—are making moves that could reshape the future of retail media. Is your tech stack ready? ? In the latest edition of Retail Radar, we’re unpacking:? ?? 4 Warning Signs It’s Time to Upgrade Your Ad Tech—and how to keep up with the big players.? ?? Amazon, Walmart & Instacart—the retail media titans, and how their strategies could affect the industry.? ?? Google and Microsoft—9 expert opinions on what’s at stake if search giants unify retail media search. ? ?? Don’t miss the insights—catch the latest edition of Retail Radar ? #retailmedia #adtech #commercemedia

?? Is Your Ad Tech Holding You Back? ??? In this article, we cover 4 warning signs your ad tech might be costing you growth (and how to fix it). For example: ? ? Declining CTRs? ? Advertiser complaints about poor relevance? ? Struggles to scale inventory? ? A few brands dominating your revenue These are clues that your ad tech may be holding you back. But here’s the thing: you don’t have to rip and replace everything to fix it.?Instead of a full-stack overhaul (aka months of disruption), what if you could layer smarter decisioning on top of your current setup? That’s exactly what we do at Pentaleap. Higher CTRs, better ad relevance, and more demand—without the migration nightmare. If your ad stack is showing cracks, this post is for you. ?? ?? https://lnkd.in/eBuU4kaK #retailmedia #adtech #commercemedia

?? Retail Media Tech Rollouts: Avoid These Fails ??? ? Rolling out new retail media tech? It’s all fun and games until the integrations break, reporting doesn’t match up, and suddenly your Slack DMs are a war zone.? ? The difference between a smooth launch and total chaos? Three conversations you need to have before you flip the switch: ?? Integration planning—Because "we’ll figure it out later" is not a strategy.? ?? Measurement alignment—If your team isn’t speaking the same data language, good luck.? ?? Ad unit setup—Not all inventory is created equal. Do it wrong, and you leave $$$ on the table. ?? Read the full breakdown here: https://lnkd.in/eQRc84dX ? #retailmedia #adtech #sponsoredproducts

?? Retail Radar #10 is live with your latest retail media insights. Tech rollout coming up? Don’t hit “deploy” on that launch plan until you’ve had these 3 crucial conversations. We’re also diving into why search still reigns supreme in retail media and sharing the perspectives of nine industry leaders on where the real retail media growth will come from in coming years. In this edition: ??Rolling out new retail media tech? Avoid these fails. ??Back to the Future: Why Search Still Reigns in Retail Media ?? In-Store vs. Digital Retail Media: Where’s the Growth? ??Read the full newsletter now #retailmedia #ecommerce #sponsoredproduct

#RMSCanada2025 Pentaleap ????

Yesterday, our CEO, Andreas Reiffen, took the stage at #CandidCommerce in London alongside industry specialists! A huge shoutout to the entire panel for a great session and to the The FMCG Guys team for organizing such a fantastic event! ??

Our Candid Commerce Retail Media Panel, featuring Robert Jozi? (Managing Director at Schwarz Media GmbH), Jack Johnson (Head of Retail Media & Data at Ocado Retail) and Andreas Reiffen (Chief Executive Officer at Pentaleap has just finished! This panel was moderated by Melda Hamarat (Global Head of Digital Commerce Strategy at Unilever) and covered how Retail Media has become a top priority for both retailers and consumer goods companies and how using it in a smarter, more impactful way could mean the difference between getting by and being the best in 2025. The panel also explored incrementality and whether or not it’s a new gold standard for retail media campaigns. #CandidCommerce #RetailMedia #CommerceMedia #Incrementality

Next Stop: #RMSCanada2025 by Path to Purchase Institute! ?? Pentaleap’s CRO, Lars Djuvik, is heading to Toronto for the Retail Media Summit! Let’s connect, exchange insights, and explore how Pentaleap’s modular retail media platform can transform your retail media network. Drop a comment or DM to schedule a chat. See you in Toronto! ?? #retailmedia #retailmedianetwork

My favorite moment from our conversation: Reframing the question “why should Brands choose this Retail Media Network over another” vs “why should Brands choose Retail Media at all?” Shout out Sarah MacKinnon & Pentaleap for pushing into the 2nd order questions.?It’s something the best retail brands do – push for insights on the end user, the consumer, in order to create better products distributed through Retail Partners. Pentaleap’s business is maximizing outcomes for Retailers – it’s refreshing to see the effort to gain a deeper understanding of the advertiser, the consumer, to help their Retail partners win.