Penrose

Thank you to the inspiring leaders (Chris D'Amico, Ellen Bailey, Gina Woods, Megha Agrawal Sood, Samara, and Sarah Sweeney) who joined us for Wednesday’s Penrose Leadership Roundtable! We unpacked some of the most pressing challenges on attendees’ minds and explored ways to ground decisions in what matters most. Here’s what’s top of mind for us after our conversation: 1. We are living through challenging times where change can feel more than just constant but overwhelming—clearly articulated Company DNA can be a rudder in the storm. 2. The act of aligning on and leveraging your Company DNA has cultural benefits as well as strategic and financial benefits. This is especially critical now – per #1! 3. Your team/organization can use Company DNA as a tool to both inspire and evaluate ideas. It’s leaders like these who inspire us to deepen our commitment—fueling our drive to provide thoughtful partnership, enable measurable progress, and foster the meaningful relationships that drive change. Interested in joining our next Leadership Roundtable on Wednesday, December 11th? Reach out to [email protected] or fill out this form to RSVP (https://lnkd.in/gjiih-_K).

?? Pioneering a new approach to leadership decision-making with an intimate roundtable of senior executives. Penrose is exploring how Company DNA might transform 2025 strategies by bringing together innovative leaders for real, unfiltered conversation. Details below! Spaces limited. ?? #LeadershipInnovation #CompanyDNA #EnterpriseStrategy

?? Pioneering a new approach to leadership decision-making with an intimate roundtable of senior executives. Penrose is exploring how Company DNA might transform 2025 strategies by bringing together innovative leaders for real, unfiltered conversation. Details below! Spaces limited. ?? #LeadershipInnovation #CompanyDNA #EnterpriseStrategy

Are you an executive facing a big change? A senior leader who is new to your organization? A strategy leader who is navigating planning season? Join Penrose for a Leadership Roundtable: a 1-hour virtual gathering where we will guide a small group of senior leaders to look ahead at 2025 and practice a new approach to decision making. Wednesday, November 20 at 11 am PST via Zoom At Penrose, we help leaders navigate change by putting Company DNA at the heart of decision-making (from day-to-day decisions to enterprise strategy). We define Company DNA as the unique qualities and characteristics that define an organization and believe that when activated, organizations adapt with agility and confidence. In this Roundtable, you can expect to: - Connect with like-minded senior leaders - Discuss shared challenges and get new ideas - Come away with a new way of thinking about decision-making We promise it will be a fun-filled hour with connection and learning. Reserve your seat below! And tag a friend or colleague to join you!

?? Is Big Bird best in class? We recently went to see?Sherrie Rollins Westin?speak. We can’t remember a time where we’ve seen #CompanyDNA so clearly articulated and integrated into decision making. Here’s what it looks like when Elmo gets involved in?crisis response.

?? A transformation we're watching... We’re fascinated by what’s going on with?Barnes & Noble, Inc.?— just when you thought the brick+mortar bookstore was???. Is this a reinvention? A return to the roots of people who love books selling books? Marketing?

Purpose must be more than words on a page — it has to tangibly come to life through shared definitions and consistent ways of working. Check out our interview with Pizza Hut CEO Aaron Powell https://lnkd.in/gcy5WJ9X

Friends, we've made something new, and we're really excited to share it with you. Meet The Penrose Quarterly, our small-batch, hand-crafted newsletter. We want to tell you about what it is, and why we made it. You know us as the team that obsesses over the ways C-Suite leaders in high-stakes, high-impact, high-performing environments successfully navigate change and catalyze growth. We're proud to be observers and generators of much of that change — and its substantial business outcomes. And we wanted to find a way to make that advice a little more portable — to more broadly share what we KNOW generates success in Fortune 500 companies. With each edition, we’ll unpack some of the biggest, toughest questions C-suite leaders come to us with — and give you an exclusive look at the tools we’re making available to clients to help answer them. In this, our inaugural message, we break down the all-important (but often empty in practice) Purpose Statement. A good one should unite, inspire, and guide. But even the best one will fall flat without the right tools to activate it. So how do you make sure your precious words end up having a real impact? We can help you make sure your Purpose statement has a life in the world outside your off-site slide deck — and is truly purposeful. We dug into it with Aaron Powell, CEO of Pizza Hut and built you a tool to try it out for yourself. We can’t wait to hear what you think. Read Issue One: On Purpose here: https://lnkd.in/gcy5WJ9X

I have worked with Danny Brooks for many years. He is a very insightful and creative person who, through discovery, is able to identify the “unique DNA attributes” of an organization and how that DNA translates to a compelling purpose and a culture of teamwork. When done well, this enables high-performance teams who are inspired and guided by common purpose and work together in a culture of trust, transparency and teamwork. Fast Company wrote this interesting piece on Danny. Congrats to Danny Brooks, Annie Richmond and their talented team at Penrose.

sooo psyched to see Danny Brooks Penrose Annie Richmond’s article in Fast Company! we had an incredible time working together when they were my clients at Starbucks and it lights me up to see the company they cofounded elevates their amazing work to new heights…especially because we know the power of STORY. whether it’s understanding ur highs and lows or sharing where ideas came from (beyond making money), story reminds we’re all just human peeps on a journey, fighting a battle or scaling another mountain with yodas and darth vaders along the way. and that we can’t do the journey without each other. thx for being the epitome of going beyond by embodying ur own story Penrose!