Penman PR

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Being published in relevant outlets validates your innovations and reassures potential customers about your reliability and vision. It's not too late. https://lnkd.in/efiHivd6

At a time when AI is spreading in all job sectors and simple, mundane tasks are readily automated, public relations remains safe from the disruptive technology. As PR professionals, we excel in building and nurturing relationships. We?develop strategies and campaigns, manage public perception, and work with the media, investors, employees, and communities?to reach important audiences, all of which require a high degree of emotional intelligence, understanding of human psychology, and adeptness in navigating complex social dynamics – areas where AI falls short. The human ability to empathize, negotiate, and build rapport is something that cannot be automated. #strategywins #vivalaPR?

You don’t always need to have news to engage in public relations. You just need to have thoughts and opinions on topics that matter.? #thoughtleader #opinionsmatter #bestrategic

Executives often ask, how much time do I have to commit to a PR campaign? It’s a valid question for busy executives focused on growing a business.?In short,?we need one meeting a week to understand what’s happening within the company and maintain accountability to the campaign, and quick approval on the materials we write and send. Important to note, an effective PR campaign is not executed in a vacuum. Constant communications and dissemination of information between the executive team and the PR team are vital to success. ?? For the PR program to achieve its goals, we need you to:? - Provide us, in a timely manner, with the information we need to garner results. We’ll need access to company executives and referenceable customers, information on all new offerings, business relationships and all other newsworthy events and functions.? - Include us as a strategic member of the team. Copy us on sales and marketing materials that will be used with customers or that reference important events that may influence the company.? - Work with us from the beginning of the relationship to establish clear expectations for the PR program and a clearly defined and timely approval process for materials.? - Maintain a constant flow of open, honest communication between the agency and your company to address opportunities and problems, as well as successes and concerns.? - Work with us in a collaborative relationship - you as the expert in your industry and Penman PR as the public relations expert. In return, we will work with you to gain a comprehensive understanding of your company and your industry. We will make it a priority to know and understand your target audiences and your buyer's incentive to purchase. We will also ascertain how you stand up to your competitors. - We will identify influencers within your market. We’ll study purchasing decision influencers and the publications your target customers read.? - We will establish and maintain on-going communications with media and analysts covering your industry or market to remain up to date on key issues and opportunities.? - We’ll provide you with a constant flow of new ideas and strategies.? - We’ll maintain consistent communications with you to exchange ideas, address issues, and adapt the PR program to meet market changes.? - We will provide expertise in media relations, positioning, and related activities that will benefit your marketing communications plan and support sales efforts.? - We will ghost write your articles and press releases.? - And most importantly, we’ll garner deliverables and results in a proficient and timely manner based on your business objectives. #PRFTW #StrategicTeam #FinancialROI

Public relations should not be considered an elective. It is a crucial business function that helps manage and protect an organization's and executives’ reputations. It breaks through the noise to build positive relationships with stakeholders, influence public perception, and ultimately drive brand awareness, customer loyalty, and business success by strategically communicating key messages and managing how the public views a company.?PR is about controlling the narrative around a brand to foster trust and positive sentiment.? #visibility #breakthrough #createnoise #notjustpressreleases