Peerbound

NEW! On the latest episode of The Peerbound Podcast, I am beyond thrilled to welcome Shannon Sullivan Duffy, the powerhouse Chief Marketing Officer at Asana. Shannon has been at the forefront of some of the biggest shifts in SaaS, from her 12-year stint at Salesforce to now at Asana, where she and the team are leading the charge on how we think about AI’s role in shaping the future of work. Here are some highlights from our conversation: → AI Teammates, not AI Agents: A Game-Changer for Marketers Shannon gives a first-hand look at how Asana is using AI to transform knowledge work and why every marketer should be embracing AI right now. As one example, Shannon works with an ‘AI teammate’ that writes in her voice, speeding up work without sacrificing creativity. → Authenticity Wins Shannon gets real about the moment she stopped trying to fit into the corporate mold at Salesforce—and how being true to herself unlocked her potential as a leader and executive. → Think Beyond Marketing Shannon breaks down why it’s crucial for marketers to understand the total business picture—beyond just marketing. At Salesforce, she learned to speak the language of sales, product, and finance, and explains why today’s CMO needs to be deeply connected to every aspect of the business. https://lnkd.in/ez5kHnXi #thepeerboundpodcast #customerobsessed

This week on The Peerbound Podcast, I'm thrilled to welcome the incredible Sara Varni, chief marketing officer at Datadog. Sara has an impressive background that includes CMO roles at market-defining SaaS companies such as Twilio, Attentive, and now Datadog. Sara began her SaaS career in 2007 at a small company called Salesforce. Over the next decade, she rose from product marketing manager to SVP of Marketing for Sales Cloud and CMO of Desk.com before taking on her first CMO role at Twilio in 2018. Some highlights from our conversation include: → Integrating Product-Led (PLG) and Sales-Led Motions for Ultimate Success Leaning on the old adage “don’t market to developers”, Sara discusses the importance of helping rather than selling to customers in a PLG environment, and how to introduce sales at the right time. → ‘Embracing Evangelism’ vs. ‘Sticking to Reality’ in Marketing Sara reflects on how the different planning cycles for SMB vs. Enterprise buyers should influence how tactical vs. visionary your messaging strategy is. → How new CMOs can “win” in their first 90 days Sara outlines three steps for new CMOs to make an impact, including the sage advice to document? initial impressions of the brand before becoming too ‘native’ in the company. Tune in to the full episode to dive deeper into Sara's marketing wisdom and lessons learned from her inspiring career. https://lnkd.in/ezhFjfew #thepeerboundpodcast #customerobsessed

July 16, 2024 Introducing Peerbound The Problem B2B buyers want to hear relevant customer stories. They trust their peers, which makes these stories very influential in a sales cycle. Relevant stories help a salesperson earn trust. "Don't take my word for it, hear what our customers have to say" has worked for centuries. As a salesperson, you know customer stories are important. I've heard some variation of the phrase "facts tell, stories sell" from every successful sales leader I have had the privilege of working with.? But marketers, who bring these customer stories to life, find themselves burdened with too much work and a process that does not scale. Finding happy customers, creating stories and other content from interviews, webinars, and conference talks, and finally, delivering these stories to Sales when they need it - it's a lot of painful, manual work. On top of an ever-increasing workload with leaner teams. The result? Very few customer stories ever make it to market. A massive missed opportunity. Our Solution Peerbound is the world's first AI customer story platform. Our mission is to help companies win their markets by unlocking and amplifying the voices of their customers. With Peerbound, marketers go from taking months to create a customer story to doing it in minutes. Our brand promise is that we can help you create your first case study in six minutes or less. That's not a 50% improvement, that's a 50x improvement over the status quo. We give marketers an unprecedented amount of control over the final output. You know your company better than any off-the-shelf AI will, and we believe the best output comes from marketers partnering with AI. With Peerbound, you can find potential advocates without lifting a finger, create on-brand customer stories, slides, and more in minutes, and deliver the perfect customer story to every sales rep at your company for every open opportunity. The impact? You will win more deals faster, and over time, you will win your market. Our Customers We work with B2B marketers at fast-growing software and services companies. We love our customers. As a team, we find it so motivating to watch them succeed. On our website (link in comment below), you'll notice that we lead with detailed customer stories. I am sick of logo walls on websites that tell you nothing about what a company does for their customers. Logo walls don't build trust. Stories do. And yes, Peerbound generated all the stories and slides you see on our website. :) I have a lot more to say about our customers, which I'll share in future posts. tl;dr - they are the best! What's Next We are passionate about helping B2B marketers bring 10x as many customer stories into the world so their sales teams can win more deals. We believe we can help. If the problems I outlined above resonate with you, please sign up for a demo (website in comment below).?If you'd like to hear more about our journey, feel free to follow me.

Could 2024’s hottest lead source be job applications? We sat down with Harriet Johnston, the vice president of marketing at Ashby, who shared the sage advice to treat every job candidate as if they’re a potential customer. Because every touchpoint with your brand counts. #customerobssessed #thepeerboundpodcast

This week on The Peerbound Podcast, I had the pleasure of speaking with Harriet Johnston, the vice president of marketing at Ashby. With an impressive background spanning strategic marketing leadership roles at leading companies like Uber, Brex, and now Ashby, Harriet has a proven track record of crafting compelling narratives and launching high-impact marketing campaigns on a global scale. Some highlights from our conversation include: → Embrace the voice of the customer? How can marketers earn their seat at the table? Harriet emphasizes the importance of being the voice of the customer, rather than just pushing marketing strategies and campaigns. No “random acts of marketing” here. → Build and scale a marketing team thoughtfully? From starting as the sole marketer to leading a team, Harriet shares practical advice on hiring, including the basic principle of “don’t ghost your candidates”. → Invest in quality design and content? Harriet underscores the power of combining great messaging with compelling design, stressing that strong creative can help your brand stand out amongst the noise. Tune in to the full episode (now on YouTube!) to hear more about Harriet's journey and advice for how to succeed in a competitive landscape: https://lnkd.in/eXC3EMgE #thepeerboundpodcast #customerobsessed

This week on The Peerbound Podcast, I had an inspiring conversation with Heather Larrabee, Chief Marketing Officer at OfficeSpace Software. With experience leading marketing at consumer brands like Whole Foods Market and B2B brands like FORM, Heather shares a fascinating perspective on how to deliver great results and find meaning in work. Some highlights include: → Focus on customer experience to drive business impact Heather shares the story of developing a SaaS tool to revolutionize the in-aisle sampling program at Whole Foods Market which drove an impressive 2,500% ROI for the business. → Adopt an entrepreneurial mindset Raised in an entrepreneurial family, Heather carries the owner’s mentality into her work, always asking, "If this were my business, what would I do?" → Lead with a human-centric approach From building customer-centric technology solutions to helping companies create dynamic workplaces for the post-COVID world with OfficeSpace Software, Heather emphasizes her passion for solving real problems for real people. → Strengthen your sales and marketing partnership Heather highlights the importance of a strong sales and marketing relationship, and why customer stories are the best tool in a marketer’s playbook. → Learn from companies who are doing it right Heather shouts out several companies for their outstanding marketing strategies and innovative approaches, including: - How companies like Snowflake, Alteryx, and Collibra master the art of marketing highly technical products - How Lavender ?? seamlessly blends B2C and B2B marketing strategies - How Trinity Nguyen?? and the UserGems ?? team deliver customer-centric marketing and resources by developing a deep understanding of the customer Listen to the full episode (linked in comments) to hear more about Heather's impressive career and hard-earned wisdom! #thepeerboundpodcast #customerobsessed?

This week on The Peerbound Podcast, I had the pleasure of speaking with Trish Borrmann, Director of Global Customer Advocacy at ServiceNow. Trish is a seasoned customer marketing leader, with previous stints in customer marketing at leading companies like Cisco and Fortinet. Highlights from our conversation: → Amplify your customers to build your company brand Trish underscores the power of storytelling in advocacy, sharing how ServiceNow involves customers like Zoom, NASCAR, and the National Hockey League in brand-level activities such as immersive event experiences. → Find unique ways to engage customers Find unique ways to collaborate with customers, such as how Trish tapped customers to contribute their expertise to a book about industry best practices during her time at Fortinet. → Tailor Advocacy Asks Align your advocacy requests with each customer’s preferences to maximize participation and build long-term relationships. Listen to the full episode (linked in comments) into Trish's experiences and strategies that are shaping customer advocacy at ServiceNow. #thepeerboundpodcast #customeradvocacy

T-shaped marketers are unicorns, so we're beyond grateful that we found one in our VP of Marketing, Trinity Nguyen??. She recently joined the Peerbound podcast to share what it's like leading marketing here at UserGems. She shares that when you run a marketing team, everyone is running different programs. That means a massive amount of context switching. You have to understand—at least at a high level—demand gen, content, communications, product marketing, and every other thing your team does on a daily basis.