Peel Insights

What seems to be the problem? …Subscribers have plateaued? …Bundles missing the mark? …One-time purchasers are blocked? The doctors are in and ready to take care of your subscription woes! Matthew Holman aka “The Subscription Doc” is teaming up with Peel to fix your 2024 subscription strategy. Plus… we’ve equipped him with Magic Dash! So the doc will have an AI Retention Strategist on his side to show us all how to diagnose and fight off our subscription ailments. Sign up for a Free Diagnosis and learn how you can use AI to uncover the answers that unlock LTV.

??? Step into the world of success, failure, and family life in this podcast episode with Ben Hindman as he shares his professional journey, experiences as a former CEO and current CMO of Peel Insights, along with the secrets to driving accountability in a business. ? Tune in now: https://lnkd.in/ecMFXgYy #TheShiftSpotlight #SuccessAndFailures

Will there be a master app that combines AI and data analysis for retention? According to Ben Hindman, CMO of Peel Insights, it’s an inevitability, but it’s going to take a while. However, the delay goes beyond the gap in usability for current technology: “In Maslow’s hierarchy of data needs, (it surprises me) how far away we actually are from that. And the reason is: people STILL don’t trust their data.” Yes, there are advancements to be made in data analytics platforms, but consumer psychology is just as much of a limitation. Ben says there’s such strong demand for deep analytical products — like Peel’s Magic Dash — and getting customers to learn data automation first: “People so badly want to take actions from the insights, from the data… it does seem obvious to me […] but we’re still pretty far away from that big vision.” Thanks to Ben for joining me on The D2Z Podcast. If you like this clip, we dive deep into: → Retention analytics → AI-powered revelations → Data analysis and automation → Data-driven marketing in e-commerce → The gap in tools for mid-market businesses I’ll link the full episode in the comments ??

Last year, the global prebiotic soda market was?valued at $210.4 million?and is set to grow to $443.8 million by 2032 (!!!) Safe to say, the wave has only just begun. Here's how emerging brands like OLIPOP PBC @beach party wildwonder & poppi are beating the big guys. (article in comments) Who else in this space are you watching?

Have you seen this brand?! Cameron Faist runs growth for Aura Bora. His guiding light... that the "consumer will continue to fall in love with the brand over and over and over again." How? New flavors! Discinct brand identity. Vibrant colors. Funny quirky copy. The tone is on point. Even their site is gamified!!! - earn your discount with a hedgehog video game. Whacky seasonal flavors, that people actually buy! Greenbean casserole is weirdly tasty! And now they are thinking about expanding their retail. Hear how Cameron is building this brand in this episode of #directquestions

Want to understand your most profitable customers? Introducing "Audiences"! A new way to target the best potential customers for your e-commerce business.

Retention Marketers Are the Unsung Heroes of D2C Businesses I'm learning that the unsung heroes of the ecommerce world are the ones who focus on keeping existing customers happy and engaged. That’s right, I'm talking Retention Marketers. They understand that?it's far more cost-effective to retain a customer than to acquire a new one. And they know that happy customers are more likely to spend more, spread the word about your brand, and come back for more. Here are just a few of the reasons why retention marketers are so important: - They MORE than boost your bottom line. They make the biz actually work.?It's no secret that it costs more to acquire a new customer than it does to retain an existing one. Especially now, if you can't drive repeat purchases, you're dead. Retention marketers help you save money by focusing on keeping your current customers coming back for more. - They build customer loyalty.?When you focus on providing your customers with a great experience, they're more likely to become loyal advocates for your brand. Loyal customers are more likely to spend more, forgive mistakes, and recommend your products or services to others. - They bring business shifting data valuable data.?Retention marketers are experts at collecting and analyzing a specific type of customer data. The type that can be used to make BIG MOVES like improve your products and services, personalize your marketing campaigns, and identify areas where you can improve your customer experience. #retentionmarketing #d2cmarketing #directquestions

Figuring out your #DTC tech stack is hard. But this week, on Nik Sharma broke it down in 20 seconds on Limited Supply Podcast: Shopify: The backbone of the e-commerce journey. With its user-friendly interface and robust features, Shopify doesn't just build online stores; it crafts customer experiences that convert and retain. Email Marketing: The unsung hero of customer engagement. It's not just about sending emails; it's about crafting personalized journeys. Whether it's welcoming new subscribers, nurturing leads, or re-engaging customers, email marketing is your go-to tool for building lasting relationships. Reviews: Your brand's trust currency. Real reviews not only boost your credibility but also provide invaluable feedback for constant improvement. Plus, they're SEO gold! Subscriptions: The key to predictable revenue. Offer your customers a hassle-free way to get their favorite products regularly, and watch your customer lifetime value soar. Google Analytics: Your decision-making compass. Understand your customers' behavior, track your performance, and make data-driven decisions to optimize your strategies. But INTEGRATING all of this information... Traditionally, that's what's been HARD. Thank goodness we've invented Peel Insights. ...With daily Slack messages that tell you exactly what's going on ....Hundreds of beautiful reports, ........On-demand answers to your hardest questions via *Magic Dash* We made Peel for you, "if you want something easy" Come check it out!

Startups are too hard not to celebrate the small things... I know we're all biased, and this post will look funny in a few months, but I am amazed at how Peel dashboards look and feel now. I just randomly loaded one and just, "Wow!" Here is my low-quality, non-scripted Loom video to share how proud I am of the Peel Insights team's work. Keep on building, and I wish you a GREAT NEW YEAR 2024! https://lnkd.in/em3sN2jR

Ran my first webinar (ever) today. Livin' that CMO life, y'know? Here's what we nailed: - Format: We brought in a podcaster to be the host and "paired" him with our #AI as the "hosts." He needed almost no brief. + he helped promote to his audience. Thanks Matthew Holman!!! - Specific Value Prop: We decided to focus on Subscriptions and offered an Audit/diganosis. Allowed us to focus the message and value prop. - Paid Promo: Took out an advertisement in a trade newsletter to drive RSVPs directly. Delivered 50%+ of the qualified RSVPs - Pre- Event Personal Touch: We reached out to VIP attendees personally after they RSVPed and asked them if they wanted to participate in the audit. Was an extremely positive touchpoint and drove guaranteed engagement! (this ultimately made the event work) - Door Prize: We gave away a free 3-month subscription to any of the brands that RSVPed, and announced that in a reminder email. Very high open and CTR. - Forcing Function We used the event to push an update to our demo environment. Without the event, we wouldn't have this feature... events are so damn powerful as ways to drive product. Here's what we messed up: - We tried a pop-up on the landing page that broke the attribution flow and messed up the numbers. Attribution is so damn tricky! - "Linkedin Ads" were $$$ and delivered only one qualified RSVP. :( - "Linkedin Event" didn't deliver any. :( - Only promoted for 2 weeks. Thank you to my partners in crime John Abbasi & Ruhi Patel ! Let me know in the comments if you'd like to see our fine work - happy to share the on-demand version. ????