Pear Commerce

Accessibility is a mission we're deeply passionate about at Pear. ?? We believe in creating an inclusive digital space where everyone, regardless of ability, can access and navigate our platform with ease. ???? We proudly completed Digital Accessibility by WeCo's Audit in 2024, reaffirming our dedication to breaking down barriers. We continuously seek to improve our tools and services to ensure dignity and independence for all users: https://lnkd.in/gUBZNk3a. Join us in making accessibility a priority for everyone. Together, we can create digital spaces that are welcoming and empowering for all. ?? ???? #AccessibilityMatters #InclusiveUXDesign #DigitalDignity

We're revisiting FLAVORTOWN with Talking Rain Beverage Co?, makers of Sparkling Ice! Sparkling Ice leveraged our shoppable tools for smooth omnichannel experiences onsite and off, allowing them to build valuable digital audiences for retargeting and optimized campaigns. The results? A staggering retailer visit rate 20x higher than the category benchmark and a purchase rate 15x above the norm! ?? Cheers to innovative #PerformanceMarketing driving success!???? Visit our #AdaptiveRetail PDP for one of their classic flavors ?? here: https://lnkd.in/g7JN2nRN

?? DTC still needs personalized discovery! Want to expand your Direct-to-Consumer (DTC) strategy? Shoppable tools like a dynamic Store Locator and rich PDPs not only enhance product discoverability but also unify online and offline experiences—driving more consumers from browsing to buying. ?? Key benefits: ? Enhance customer convenience: Make it easy for customers to find your products locally. ? Drive sales: Get around any DTC trial concerns and create impulse upsells with minimal clicks. ? Get more data insights: Analyze search data to optimize inventory & target marketing efforts. ? Improve your credibility: Build trust by offering an accurate where-to-buy solution. Discover how integrating these onsite shoppable tools into your strategy can fuel your brand's growth. Ready to learn more? Check out our latest blog for the full tips: https://lnkd.in/gfcWSzTz. #DTC #CPG #RetailEcommerce #StoreLocator #Omnichannel?

Yesterday, we gave a refresher on shoppability. If you missed it, check it out. ?? Many CPG brands favor the "Buy Now" button. This button appears on product pages and allows consumers to add-to-cart directly, whether that's your brand's DTC option or at a convenient retailer near them. This not only provides a seamless shopping experience for customers but also increases conversion rates. Another popular shoppable tool is social media integration. This makes it easy for consumers to discover and buy products they see on social media, without having to search for them separately. Whether you use onsite, offsite, or both, our team is here to help! Let’s boost your shoppability game together! ???

??? Shoppability 101: Not getting the results you want from your product locator? Shoppability is essential for reaching consumers wherever they like to shop. To enhance discoverability across your omnichannel brand, it’s crucial to make all your brand assets and media shoppable. ? What is shoppability? It’s providing a seamless and intuitive path to purchase, allowing customers to buy your products from any online touchpoint. This foundation of retail ecommerce empowers consumers to choose how they want to shop—from retailer selection to fulfillment options. Give the choice back to your consumers today. Find out more about comprehensive shoppability in the comments below?? #Shoppability #OmnichannelCPG #ConsumerChoice

Today, you'll find the Pearrots at Path to Purchase Institute's LIVE & Expo! ?? We’re thrilled to be here in Schaumburg, Illinois, where the #CommerceMarketing community comes alive! Join us until 11/14, as we explore strategies for omnicommerce success for #AlcBev, #CPG food and beverage brands, and of course, all the retail shopper insights brands need: https://lnkd.in/gZBxxR-A. ?? Let’s connect. Send David Grube, Nicole Hughes, or Steve C. a message to meetup. We can't wait to see you!?? #P2PILIVE #CommerceMarketing #RetailEcommerce

Behind-the-scenes at ?? Arjun Karunakaran has been instrumental in setting our #CPG brand partners up for success! Get his take on working at Pear as he closes in on his 1-year anniversary.?? Plus, follow along for more upcoming open roles. #RetailEcommerce #ConnectedCommerce #Shoppability #Onboarding

5 ways to future-proof your CPG brand: ??Explore social listening & address any and all customer feedback, building brand trust. ?? Reward online product reviews from your satisfied customers, enhancing your credibility & social proof. ???? Make all your brand assets shoppable—onsite & offsite for a full omnichannel experience. ?? Use authentic brand messaging to empathize and resonate with your audiences' needs. ???? Send more consumers to trial by retargeting your mid-funnel audience that's already expressed interest in your brand. #Omnichannel #CPGBrands #RetailEcommerce #FullFunnelInsights

Thanks for the shoutout, David Glaza. We love redefining #CPGMarketing for #AlcBev! ?? Cheers to the DIGITS Agency for partnering with our compliant solution for one-click commerce! ??

?? Perfect your CPG strategy this holiday season! ?? Follow these steps to capitalize on the holiday rush with confidence ??? 1. Review past performance: Analyze which media channels and retailers sold well and which didn’t. If you start now, you can build a competitive custom audience to retarget with social commerce! 2. Assess your main risks: Identify potential distribution, logistical, demand, and technology challenges and develop plans to address risks. An omnichannel retail approach can reduce holiday shipping challenges. 3. Prepare your website & shopping tools: Run a quick site audit so you're ready for the traffic influx, ensure you're using a Store Locator with daily inventory scanning, and delight customers with shoppable seasonal media campaigns. 4. Perform market research: Keep an eye on competitors and understand click-level shopper insights to personalize your promotions. Tailor your social commerce for Gen Z. 5. Engage price-sensitive shoppers: Offer personalized deals and value-based promotions to attract consumers on a budget. Lean into wholesome ingredients, delicious recipes, and eco-friendly packaging. 6. Innovate with seasonal product lines or pairings: Create limited edition products and collaborate with other food and beverage brands to differentiate your offerings. Read the blog for the full scoop, including #7: https://lnkd.in/gGXq48fi. ?? What strategies are you implementing this holiday season? Share below! Happy selling! ?? #CPG #HolidaySales #ConsumerGoods #ShoppableMedia #RetailEcommerce