Pear Commerce

OH GHEE, check out what we've created with 4th & Heart! Here’s a delightful example of a shoppable ?? Landing Page that not only captures the festive holiday spirit but also drives sales effectively. Make your campaigns as captivating as they are strategic. Guide customers towards making a purchase with localized where-to-buy built right in. See the magic for yourself: https://lnkd.in/gFad8eqe #ShoppableMedia #SeasonalCampaigns #CPG #HolidayMarketing

?? ????????????-???????????????? ???????? ???????????????? ??????????! Deloitte’s 2024 Black Friday-Cyber Monday survey shows consumers are ready to splurge, with an average spend of $650 (+15% YoY)! What should you expect? ? 80% of shoppers plan to participate in BFCM events. ? 34% increase in health & wellness sales! ? 29% surge in pet products! Online retailers take the crown this year as the top choice for value-driven customers. Get the full rundown: https://lnkd.in/gVqiNUNU How are you promoting your #CPGEssentials this holiday season? Share your strategy below! ?? #BlackFriday #RetailEcommerce

?? ????????????-???????????????? ???????? ???????????????? ??????????! Deloitte’s 2024 Black Friday-Cyber Monday survey shows consumers are ready to splurge, with an average spend of $650 (+15% YoY)! What should you expect? ? 80% of shoppers plan to participate in BFCM events. ? 34% increase in health & wellness sales! ? 29% surge in pet products! Online retailers take the crown this year as the top choice for value-driven customers. Get the full rundown: https://lnkd.in/gVqiNUNU How are you promoting your #CPGEssentials this holiday season? Share your strategy below! ?? #BlackFriday #RetailEcommerce

Accessibility is a mission we're deeply passionate about at Pear. ?? We believe in creating an inclusive digital space where everyone, regardless of ability, can access and navigate our platform with ease. ???? We proudly completed Digital Accessibility by WeCo's Audit in 2024, reaffirming our dedication to breaking down barriers. We continuously seek to improve our tools and services to ensure dignity and independence for all users: https://lnkd.in/gUBZNk3a. Join us in making accessibility a priority for everyone. Together, we can create digital spaces that are welcoming and empowering for all. ?? ???? #AccessibilityMatters #InclusiveUXDesign #DigitalDignity

We're revisiting FLAVORTOWN with Talking Rain Beverage Co?, makers of Sparkling Ice! Sparkling Ice leveraged our shoppable tools for smooth omnichannel experiences onsite and off, allowing them to build valuable digital audiences for retargeting and optimized campaigns. The results? A staggering retailer visit rate 20x higher than the category benchmark and a purchase rate 15x above the norm! ?? Cheers to innovative #PerformanceMarketing driving success!???? Visit our #AdaptiveRetail PDP for one of their classic flavors ?? here: https://lnkd.in/g7JN2nRN

?? DTC still needs personalized discovery! Want to expand your Direct-to-Consumer (DTC) strategy? Shoppable tools like a dynamic Store Locator and rich PDPs not only enhance product discoverability but also unify online and offline experiences—driving more consumers from browsing to buying. ?? Key benefits: ? Enhance customer convenience: Make it easy for customers to find your products locally. ? Drive sales: Get around any DTC trial concerns and create impulse upsells with minimal clicks. ? Get more data insights: Analyze search data to optimize inventory & target marketing efforts. ? Improve your credibility: Build trust by offering an accurate where-to-buy solution. Discover how integrating these onsite shoppable tools into your strategy can fuel your brand's growth. Ready to learn more? Check out our latest blog for the full tips: https://lnkd.in/gfcWSzTz. #DTC #CPG #RetailEcommerce #StoreLocator #Omnichannel?

Yesterday, we gave a refresher on shoppability. If you missed it, check it out. ?? Many CPG brands favor the "Buy Now" button. This button appears on product pages and allows consumers to add-to-cart directly, whether that's your brand's DTC option or at a convenient retailer near them. This not only provides a seamless shopping experience for customers but also increases conversion rates. Another popular shoppable tool is social media integration. This makes it easy for consumers to discover and buy products they see on social media, without having to search for them separately. Whether you use onsite, offsite, or both, our team is here to help! Let’s boost your shoppability game together! ???

??? Shoppability 101: Not getting the results you want from your product locator? Shoppability is essential for reaching consumers wherever they like to shop. To enhance discoverability across your omnichannel brand, it’s crucial to make all your brand assets and media shoppable. ? What is shoppability? It’s providing a seamless and intuitive path to purchase, allowing customers to buy your products from any online touchpoint. This foundation of retail ecommerce empowers consumers to choose how they want to shop—from retailer selection to fulfillment options. Give the choice back to your consumers today. Find out more about comprehensive shoppability in the comments below?? #Shoppability #OmnichannelCPG #ConsumerChoice

Today, you'll find the Pearrots at Path to Purchase Institute's LIVE & Expo! ?? We’re thrilled to be here in Schaumburg, Illinois, where the #CommerceMarketing community comes alive! Join us until 11/14, as we explore strategies for omnicommerce success for #AlcBev, #CPG food and beverage brands, and of course, all the retail shopper insights brands need: https://lnkd.in/gZBxxR-A. ?? Let’s connect. Send David Grube, Nicole Hughes, or Steve C. a message to meetup. We can't wait to see you!?? #P2PILIVE #CommerceMarketing #RetailEcommerce

Behind-the-scenes at ?? Arjun Karunakaran has been instrumental in setting our #CPG brand partners up for success! Get his take on working at Pear as he closes in on his 1-year anniversary.?? Plus, follow along for more upcoming open roles. #RetailEcommerce #ConnectedCommerce #Shoppability #Onboarding