PEAK IDV转发了
Great to be on the other side of the interview! Thanks Chandan Maruthi for the quick chat at Fintech Meetup!
?? Fintech Meetup Interview with Steven Craig @stevenbcraig CEO Peak IDV ?? Steve Craig PEAK IDV Q: What do you do & why are you here? ?? I'm the Founder & CEO of Peak IDV! We help companies level up their digital identity game by working with solution providers & practitioners. ?? Our focus? Making digital identity smarter, safer, and more efficient for businesses! Q: What’s big for 2025? ?? Been hitting a lot of trade shows lately—Fintech Meetup, Merchant Risk Council, and others. ?? AI is everywhere—it’s both a challenge (fraud is evolving!) and an opportunity (LLMs & automation are improving customer experiences). ?? On one side, fraudsters are using AI to create sophisticated attacks. On the other, companies are fighting back with AI-powered tools to boost security & efficiency. Q: KYC & Support—thoughts? ? KYC is a huge pain point! Every year, banks & payments companies verify thousands of customers. ?? Customers always have the same questions: “I don’t have an SSN—what do I do?” “My driver’s license is expiring—will that cause issues?” ?? These simple queries flood customer support, eating up valuable time. ?? AI can help—automating responses & reducing support tickets! ?? Plus, KYC isn’t the same everywhere. Different countries & regions have unique rules for identity verification & anti-money laundering (AML). Interview with Steven Craig CEO of Peak IDV ?? Biggest challenge for fintechs? Expanding globally means navigating these complex regulations across multiple markets. AI can guide them through it! Q: How do fintechs keep up? ?? AI is key! It helps companies adapt & stay compliant as rules & fraud tactics evolve. ?? Fintechs must be agile—staying informed about new fraud trends, regulatory shifts, and AI advancements. Q: What’s one big insight fintechs miss? ?? Many startups underestimate the complexity of digital identity. It’s not just about KYC at sign-up. ?? Identity is a continuous journey—it impacts: Onboarding (verifying new users) Authentication (ensuring ongoing security) Fraud detection (catching suspicious activity) Account takeovers (preventing hacks & unauthorized access) ?? Fintechs must think beyond KYC—identity verification is a living process, not a one-time event. Final Takeaway: ?? Biggest advice? Stay open-minded about how digital identity affects every stage of the fintech experience! ?? Loved this convo—here’s to an exciting Fintech 2025! ?? #FintechMeetup #Fintech #FinancialServices