Peak Protein

Next week, we take on our first Expo West—and the momentum is unreal. As if things weren’t already moving fast, we’ve locked in meetings with buyers from some of the biggest retailers in the world who can’t wait to get their hands on our bars. This is what we’ve been building for. The real fun starts now. Visit us in the North Hall 100 level @ Booth N346

Out of 500+ brands, Peak Protein was selected as one of just 50 finalists for the Albertsons Innovation Launchpad at Expo West—and in two weeks, we’ll be competing for a share of $400,000 in prizes! Things are moving FAST. Demand is skyrocketing, big opportunities are opening up, and we’re beyond excited to keep pushing forward. Can’t wait to pitch, connect, and take Peak Protein to the next level.

We're packing our bags and heading to Phoenix next week for the KeHE Distributors Summer Show! ????? If you're like us—based in the Northeast—you know that any excuse for some warm weather is a good one. But this trip is more than just a sunny getaway. We'll be meeting, pitching, and selling to thousands of retailers serviced by KeHE, expanding Peak Protein's reach to even more shelves across the country. ???? Although demand is already through the roof, we’re charging full steam ahead to get our bars into as many hands as possible in 2025. If you're attending, come say hi and try some of our delicious, natural, grass-fed whey protein bars! You can find us at booth 881!

The cat’s out of the bag... Peak Protein has officially launched in Sprouts Farmers Market's Innovation Center! This milestone is, without question, the most pivotal moment in our journey so far. Sprouts Farmers Market is more than just a grocery store—it's a symbol of wellness, innovation, and trust for tens of millions of customers seeking products that genuinely align with their values. And now, Peak Protein is part of that story. Why is this so monumental? Because this is exactly the kind of product Sprouts customers are looking for. ?? Clean ingredients they can trust. ?? Incredible taste that makes healthy choices easy. ?? High protein to fuel their active, vibrant lifestyles. Sprouts customers don’t just buy products—they embrace them, share them, and make them a part of their daily lives. That’s why this isn’t just a launch. It’s a partnership with a community that aligns with everything Peak Protein stands for. We’ve worked tirelessly to create a product that doesn’t just meet expectations—it exceeds them in every way. Launching in Sprouts’ Innovation Center is proof that hard work, focus, and an unwavering commitment to quality pay off. And a huge shoutout to Brody Burk Laura Broggi Alana Pedraza Nick Konat & everyone at Sprouts and KeHE who helped make this happen! This 90-day program is just the beginning. We’re here to shake up the bar aisle, one store (and one happy customer) at a time! Let’s go! ??

You want customers trying your brand as an impulse buy and converting them to long time customers? Paramount Brokerage has you covered Brand new The Fresh Grocer of ringwood by Inserra Supermarkets, Inc. Thank you Jim Dorey Dana McLaughlin, RDN of Inserra Supermarkets, Inc. Thank you Paramount Foods for the distribution The New Primal (Jason Burke Peak Protein (Tom Chinery @my motto Savor By Suzie Artisan Tropic @Community Chips (Jim Goldberg ) Paramount Brokerage Contact [email protected] [email protected] [email protected]

One month ago, we launched our store locator on PeakProtein.com… (first photo) In just 30 days, we’ve grown from ~150 stores to over 800! (second photo) A major driver behind this growth has been our participation in the New@KeHE program, where we’ve seen incredible success. Not only have we rapidly expanded into new PODs, but our re-order rates have been off the charts! Stores are blowing through 20+ bars per week on average — even small, hole-in-the-wall health food shops are seeing these kinds of turns. It’s got us thinking… when you make a truly great product, it can sell itself — but we’re not taking our foot off the gas! With two massive new retailers launching in Q1 (an additional 1,000+ stores), it’s go-time. We’re ramping up our marketing spend and doubling down on brand awareness. Stay tuned—this is just the beginning!

From day one, our mission has been simple: deliver high-quality, complete protein bars without the junk. No fillers, no sugar alcohols, no shortcuts — just clean, wholesome ingredients. This award reinforces everything we stand for, and we’re beyond grateful for the support from Shari, Eric Charles Munson, and the entire Vitamin Retailer Magazine team. Thank you for believing in better bars and helping redefine what healthy snacking can be! https://lnkd.in/gfNEwp3n

We’re beyond honored to have been featured in Grocery Insight as part of their comprehensive review of the evolving protein bar industry! As we discussed in the article, the future of snacking is looking bright as consumers are increasingly educated and demanding cleaner, healthier options. We at Peak Protein have been at the forefront of this shift, setting a drastically higher standard for quality and taste. Our commitment to offering high-quality protein snacks that are free from harmful ingredients has resonated with thousands of customers, and we couldn't be more excited for what's to come! Special thanks to Grocery Insight for shining a spotlight on the game-changing role Peak Protein is playing in the industry! Read the full article on page 12 of the October issue of Grocery Insight https://lnkd.in/g2nZsika

??The Moment You've Been Waiting For: Our Biggest Flavor Drop Yet!?? Say goodbye to those bland, chalky protein bars cluttering the shelves. At Peak Protein, we just leveled up the game with our NEW Dark Chocolate Mint flavor, and trust us—it’s not even close. ???? This isn't just a protein bar; it's a revolution. One bite of this indulgent, light, and refreshing bar will have you questioning everything you thought you knew about healthy snacks. We’re talking about rich, decadent dark chocolate paired perfectly with cool, invigorating mint—a combination so delicious, it’ll make you wonder why you ever settled for less. We didn’t just set out to make a better protein bar. We set out to shatter expectations and raise the bar (literally). Why compromise on taste just because it’s "healthy"? Those days are over. With Peak Protein Dark Chocolate Mint Bar, you get the flavor you crave and the nutrition you need, all in one indulgently delicious bar. Don't just take our word for it— Dark Chocolate Mint bars are available now on PeakProtein.com, and next week on Amazon.com and in ShopRite stores in NJ! #PeakProtein #DarkChocolateMint #FlavorRevolution #RaiseTheBar #GameChanger #HealthyDoesntHaveToSuck #ProteinPerfection