Peak Community

It’s HERE!! Our Friday main event!! Join me today at 12:30p EDT with HubSpot CEO, Yamini Rangan, for an incredible and insightful fireside chat!! RSVP at Peak Events (https://lnkd.in/dBihPNXA) See you there! #peakcommunity #marketing

Is there a sales easy button (Yes you can use the force!) Let’s be real—we’ve all been there. Grinding it out, pushing deals across the finish line, forcing sales to happen through sheer effort. And sure, you can make it work. But the real question is: Is it working the way you need it to? Because making sales happen is not the same as having a repeatable, efficient, and scalable process that actually delivers the kind of revenue you want. If your team is hustling hard but still struggling to hit targets, something’s off. If deals feel like a battle every single quarter, there’s probably too much friction in your process. If growth feels random, rather than predictable, it’s time to rethink the strategy. So many companies rely on sheer force—more calls, more emails, more follow-ups—when in reality, what they need is a better system, not just more effort. The best sales engines don’t rely on luck or brute force. They create clear paths for buyers, remove unnecessary friction, and make it easy to say yes. What’s one part of your sales process that feels like it’s making you work harder than it should? ??#Leadership #Revenue #Sales #letstalkrevenue #SMBRevolution #culture VC: homeofrandomstarwarsthings

Do you agree that the most powerful yet easiest ways to improve both work and life: Is to show a little bit of kindness. Life can be challenging. Work is hard enough, and with compressed timelines, do more with less mentality, and limited resources, we can get really overwhelmed and stressed. That co-worker that just seems angry all the time might be dealing with things they don’t share. That quiet co-worker who doesn’t leave their desk may be depressed. That boss who keeps on your case may struggle and need this job to work out. Even if we don’t get people to reciprocate, we can show kindness. It will create something magical that needs to be passed on. And if all we have to do is be kind to make the world and our work better. Maybe we should “Just do it” (Thanks Nike) ??#Leadership #Revenue #Sales #letstalkrevenue #SMBRevolution VC: pubity

Most of us are wondering what AAPLE is up to since they are hiring 20,000 new us workers. Do we think this is just AAPLE doing AAPLE stuff? Growing and showing it to the world? Hiring is usually a sign of growth, but it can also be a sign (think billboard) saying hey, look at me. What is AAPLE up to? I’m not currently working with them, but I can see the play they are running. it’s pretty smart and something we have run before! A quick look and we see a slow stock price, Asia issues loss of market leadership, and, of course, tariffs. This doesn’t bode well for AAPLE, yet they are committing Billions to the US economy. This would seem counter to what is going on at Starbucks (Laying off 1100) as they try to reduce spend and get lean. Great strategy sometimes has to go against the grain.?You have to zig while other zag ( I still like that saying for some reason), and you have to really dig deep and understand all of the areas that your strategy will affect. From the outside it may even look a bit crazy (think Elon Musk buying Twitter now X) but most of the genius is in what we don’t see. (Elon now has massive distribution and training ground for his AI GROK) AAPLE has now put a giant billboard up saying we are supporting the US market, it is creating brand loyalty, and getting a ton of press for free. This could also be a re-shoring of workers to reduce the impact of tariffs, the appeasement of the President and a way to get out of some big legal issues. Why is this so powerful? AAPLE found a single action that could drive massive downstream effects. Simple, elegant, and powerful. Great strategies are simple - The actions that need to be taken with the biggest impact wins. Great strategies are elegant -?One action that is supported and used as the key driver? Great strategies are powerful - The change has to be BIG it has to change the market in your favor. If you are looking for great ways to win your market and beat your competition but don’t have AAPLE money (most of us don’t) let’s talk this is what we do! ??#Leadership #Revenue #Sales #letstalkrevenue #SMBRevolution VC: memory.xo

We have all been there, applied for a job, and the friction and misunderstanding begin. The hiring process has so much friction it is insane! ??A 47-step application asking for your resume AND making you manually type out your entire work history. ??A never-ending interview loop where you meet everyone from the CEO to the office dog. ??Weeks of radio silence before finally getting an email that says, “We’ve decided to move forward with other candidates.” By the end? You don’t even want the job anymore. That’s friction. And guess what? Your sales and marketing process might be doing the same thing to your buyers. ?? Friction slows things down. Too much friction kills deals entirely. Think about your buying process like a hiring process: ??Are you making people jump through unnecessary hoops? ??Are you asking for too much too soon? ??Are you taking too long to respond? ??Are you confusing them with mixed messaging? Just like job seekers walk away from painful hiring processes, buyers walk away from complicated, slow, or confusing sales motions. The easier we make it to buy, the faster our deals close. The easier we make it to apply, the better our hires. Simple wins. Every time. ??#Leadership #Revenue #Sales #letstalkrevenue #SMBRevolution ??VC: understudiohub

We’re All Guilty of This… and It’s Costing Us Customers Most companies think we’re telling prospects what we do… but in reality? ??We sound just like everyone else. ??We use fancy jargon that makes things more confusing. ??We leave customers wondering, “Okay, but what do you actually do?” It’s like going to a restaurant and asking what’s good, and the waiter says: "We offer a holistic, best-in-class, synergistic approach to modern cuisine." …Excuse me, what?? Your value prop should be clear, specific, and actually helpful. It needs to answer: ??Who do we serve? (Be specific—who is our ideal customer?) ??What problem are we solving? (Not “enhancing efficiencies”—what’s the REAL pain point?) ??How do we solve it? (In simple, human words.) When our message is clear, our prospects don’t have to decode what we do—they just get it. And when they get it, they buy. So, if your value prop sounds like a corporate buzzword salad, it’s time for a rewrite. Your customers will thank you. ??? Tell us what your company does by answering the three questions?? ??#Leadership #Revenue #Sales #letstalkrevenue #SMBRevolution VC: resumefromspace

Our Dreams Deserve More Than Just Tolerance—They Deserve Champions We all have goals, dreams, and ambitions—things that drive us, fuel us, and push us to be better. But here’s the hard truth: not everyone around us will support them. Some people will tolerate your dreams—nod along when you talk about them, but never really believe in them. Others might even downplay them, making you question if you're dreaming too big. (Spoiler: You're not.) The real game-changer? Surrounding ourselves with people who don’t just tolerate our dreams but who actively support, challenge, and extend them. The right people will: - Push us to aim higher. They see our potential and won’t let us settle for “good enough.” - Help us find solutions instead of excuses. When obstacles show up (because they always do), they help us figure out a way forward. - Celebrate our wins—big and small. Whether it’s our first step or a massive breakthrough, they’re cheering just as loud. - Hold us accountable. They remind us why we started, even when motivation fades. Take Inventory: Who’s Lifting Us Up? Look at the people closest to us. Do they inspire us? Challenge us? Make us better? Or do they drain our energy, sow doubt, or make our dreams feel small? If our circle isn’t expanding our vision, it might be time to expand our circle. Surround ourselves with people who get it. The ones who see something special in us before we even fully see it in ourselves. The ones who don’t just support our dreams but push them further because when we have the right people in our corner, our dreams don’t just stay dreams—they become reality. So, who’s in our corner? And more importantly—who are WE lifting up? Tag em! ??#Leadership #Revenue #Sales #letstalkrevenue #SMBRevolution VC: insta.pits

Losing a Customer is Like Losing a Best Friend… ?? You know that feeling when a friend stops texting back? It stings. And getting them back? Brutal. Now think about your customers the same way—why do so many businesses work harder to win over strangers than to keep the ones who already know and love them? Too many companies are chasing new sales while ignoring one of their biggest growth hacks: keeping the customers they already have. Here is why Retention is the Real MVP: ?It’s way cheaper. Finding a new customer costs 5-7x more than keeping the ones you’ve already got. Selling to existing customers is easy mode. They already trust you—so buying again or upgrading is a much smoother ride than convincing someone new. So… How Do We Keep Our Best Customers? ?? Be customer-obsessed. Stop just “closing deals” and start delivering real value. When your customers feel seen and supported, they stick around. And bonus—your team will love working in a culture that actually cares. ?? Talk to them! No, really. Ask them what they need, what’s working (or not), and build an experience that keeps them coming back. ?? Bring them into your world. ???Host check-ins that feel like conversations, not sales pitches. ??Start a Customer Advisory Board and let them help shape what’s next. ??Throw events that actually add value—not just another excuse to sell. Retention isn’t a tactic—it’s a mindset. Growth isn’t about always finding more—it’s about keeping and maximizing what you’ve got. What are some other ways to keep your best friends? ??#Leadership #Revenue #Sales #letstalkrevenue #SMBRevolution ??VC: animalheroesworld

We know that the real superpower of a great company is… The real superpower of any great company isn’t just in the product, the strategy, or the market—it’s the PEOPLE. They are the ones who make things work, solve problems, and drive results. That’s why hiring isn’t just about checking a box for skills and experience. ??Knowledge can be learned. ??Skills can be developed. ????♀?But motivation, alignment, and work ethic? That’s built in. The best teams aren’t made up of the smartest people in the room—they’re made up of the right people, the ones who show up with drive, take ownership, and push the business forward. Hire for character and commitment, and your team will figure out the rest. That’s how businesses scale, win, and thrive. Should hiring be the top priority of businesses? ???? ??#Leadership #Revenue #Sales #letstalkrevenue #SMBRevolution VC: physicsbutpractically

Ever notice how the best things in life usually start with a little discomfort? Trying something new, stepping into unknown territory, taking a risk—it’s never easy. In fact, it can feel downright uncomfortable. But here’s the thing: that discomfort is where growth happens. The people and companies that scale to new heights don’t just stick with what’s comfortable—they experiment, they iterate, they learn. When we push past the familiar, we give ourselves the opportunity to evolve, adapt, and ultimately, win. The best way we can do this to continually run experiments, new things, ways and means that allow for iterative growth without adding extreme risk. Some things we can do to get the most out of the discomfort is to Focus on the areas that need the most improvement? Have set objectives and goals for each experiment If the test is successful create an activation plan that enhances the process. So, next time you’re faced with something new and it feels uncomfortable, especially when you have created it yourself, lean in. It might just be the thing that takes you (or your business) to the next level. What’s something new you’ve tried recently? Drop it in the comments—I’d love to hear how you’re embracing the uncomfortable! ?? ??#Leadership #Revenue #Sales #letstalkrevenue #SMBRevolution VC: linette_basso