Pathfinder Digital Marketing, LLC

** Optimizing Your Google Business Profile for the Holiday Season ** With the holiday season fast approaching, businesses must ensure that their online presence is primed to capture increased customer demand. A well-optimized Google Business Profile (GBP) is critical for attracting local customers searching for your products or services. Take this opportunity to review and update your GBP, ensuring accuracy and completeness in the following areas: - Business Information: Verify the accuracy of your address, phone number, and business hours, paying particular attention to any holiday-specific changes. - Visuals: High-quality photos and videos showcasing your products and services are essential for attracting attention and building trust. - Reviews: Actively solicit and respond to customer reviews to build your online reputation and increase visibility. - Posts & Updates: Utilize GBP posts to share timely information, promotions, or holiday-specific announcements. A fully optimized GBP maximizes your visibility in local search results, driving increased traffic to your business and enhancing your bottom line during this crucial period. #GoogleMyBusiness #GoogleBusinessProfile #LocalSEO #HolidayMarketing #SmallBusiness #DigitalMarketing #BusinessStrategy #OnlineVisibility

Navigating the Evolving Google Ads Landscape: Key Updates to Watch The Google Ads platform is constantly evolving, presenting both opportunities and challenges for advertisers. To help you stay ahead of the curve, I'm outlining key areas experiencing significant updates: Measurement: New measurement tools and methodologies are transforming how we track campaign performance. Expect improvements in cross-device tracking and more granular data insights. Search: Updates to search campaign features and algorithms are impacting keyword relevance, quality scores, and overall campaign performance. Staying informed on these changes is critical for maintaining top rankings. Performance Max: This campaign type continues to evolve, offering enhanced automation and optimization capabilities. Understanding its nuances is essential for leveraging its full potential. Demand Generation: The focus on driving high-quality leads is stronger than ever. Expect updates focused on improving lead scoring, targeting, and conversion optimization strategies. Retail & Commerce: E-commerce is a key focus for Google Ads. We can expect ongoing enhancements to shopping campaigns, product listings, and localized targeting options. Apps: The competition for app downloads is fierce. Expect to see updated strategies to optimize app campaigns for better visibility and higher install rates. Creative Solutions: High-performing creative assets are paramount. Stay tuned for innovations in ad formats, asset creation, and tools to enhance campaign visuals. YouTube & Display: Expect continued advancements in video and display advertising, with improved targeting options and opportunities to leverage the power of these platforms. I'll be closely monitoring and sharing insights on these crucial updates in the coming weeks. Follow me for regular updates and expert analysis. #GoogleAds #DigitalMarketing #PPC #SearchMarketing #PerformanceMax #Ecommerce #AppMarketing #YouTubeAds #DisplayAds #MarketingTips #GoogleUpdates #Advertising

Digital Marketing Lessons: Communication is Key If there’s one thing I’ve learned in over a decade of leadership, it’s this: Communication can make or break your success—whether in an organization or a digital marketing strategy. When communication is clear and consistent, trust grows, collaboration improves, and meaningful results follow. The same applies to marketing. Connecting authentically with your audience builds trust, drives engagement, and ultimately fuels your mission. In today’s digital world, where remote work and online interactions are the norm, strong communication isn’t optional—it’s essential. Whether it’s within your team or in your campaigns, focus on open dialogue and active listening. These principles empower creativity, innovation, and long-term success. ? Champion connection. Prioritize listening. Watch your teams—and your digital marketing efforts—thrive. #DigitalMarketing #LeadershipTips #TeamCommunication #GrowthMindset

?? Ready to Make Facebook Ads Work for Your Business? ?? Facebook Ads have the power to grow your business, but knowing where to start can feel overwhelming. Don't worry—we've got you covered! From creating scroll-stopping content to fine-tuning your campaigns for better results, we’re sharing tips to help you succeed. ?? Curious? Check out the full article here: https://lnkd.in/ePFSPxKX ?? Let’s talk! What’s the one thing about Facebook Ads that trips you up? https://lnkd.in/eyYv2x4B Drop a comment below—we’d love to help! #FacebookAds #MarketingMadeSimple #SmallBizTips #DigitalMarketing

Google's New "srsltid" Parameter Raises Concerns for SEO Google recently introduced a new "srsltid=" parameter to organic search listings, ostensibly to track Merchant Center clicks. However, this seemingly innocuous addition has sparked concern among SEO experts. The parameter creates unique URLs for each search impression, undermining the fundamental principles of SEO best practices. This action contradicts Google's own guidelines to minimize URL variations and effectively negates the purpose of the "rel=canonical" tag. Key Concerns: Misattribution: The parameter can lead to Google Shopping attributions for organic search results, even when the search has nothing to do with shopping. SEO Impact: Multiple URLs for the same page can confuse search engines, potentially impacting rankings. Canonical Tag Invalidation: Google's implementation of this parameter directly undermines the use of "rel=canonical" tags, designed to avoid duplicate content issues. Next Steps: While John Mueller has suggested disabling auto-tagging in Merchant Center to mitigate these issues, this action contradicts Google's requirements. The SEO community is left grappling with the consequences of this unexpected change. Stay tuned for further developments and expert analysis on the impact of this parameter on SEO. Full article from John Muller in the comments. #SEO #Google #GoogleAlgorithm #MerchantCenter #OrganicSearch #DigitalMarketing #SEOTips

Google's New "srsltid" Parameter Raises Concerns for SEO Google recently introduced a new "srsltid=" parameter to organic search listings, ostensibly to track Merchant Center clicks. However, this seemingly innocuous addition has sparked concern among SEO experts. The parameter creates unique URLs for each search impression, undermining the fundamental principles of SEO best practices. This action contradicts Google's own guidelines to minimize URL variations and effectively negates the purpose of the "rel=canonical" tag. Key Concerns: Misattribution: The parameter can lead to Google Shopping attributions for organic search results, even when the search has nothing to do with shopping. SEO Impact: Multiple URLs for the same page can confuse search engines, potentially impacting rankings. Canonical Tag Invalidation: Google's implementation of this parameter directly undermines the use of "rel=canonical" tags, designed to avoid duplicate content issues. Next Steps: While John Mueller has suggested disabling auto-tagging in Merchant Center to mitigate these issues, this action contradicts Google's requirements. The SEO community is left grappling with the consequences of this unexpected change. Stay tuned for further developments and expert analysis on the impact of this parameter on SEO. Full article from John Muller in the comments. #SEO #Google #GoogleAlgorithm #MerchantCenter #OrganicSearch #DigitalMarketing #SEOTips

Trying to figure out where to invest your advertising budget? Both Google Ads and TV & Radio offer unique perks, and the right pick depends on your business goals! Here’s a quick breakdown: ? Google Ads: Affordable and flexible Precise targeting for specific audiences Easy tracking with quick adjustments ?? TV & Radio: Reach broader audiences Build strong brand awareness Longer-term impact, but higher costs Each platform has its strengths. The key is to align your choice with your goals and budget! ?? Want to dive deeper? Explore cost comparisons, targeting strategies, and more in our latest article at Pathfinder Digital Marketing! ?? [Read the full article] https://lnkd.in/eRYANjPB #MarketingStrategy #GoogleAds #TVAdvertising #DigitalMarketing #BusinessGrowth #MarketingTips #PathfinderDigital

?? Unlock Your Business Potential with Facebook Ads! Are you struggling to make your Facebook Ads work for you? You're not alone! Many businesses find it challenging to navigate the complexities of social media advertising. But what if you could turn your ad spend into a powerhouse of ROI? ?? What you’ll discover: * How to target your ideal audience with precision * Tips for creating eye-catching ad content that convert * Best practices for tracking performance and optimizing campaigns Anthony Lloyd Tim Tompkins