Public Display of Affection (PDA)

The client's question was, "Can you make me a Dollar Shave Club-type video for my iPad case brand?" The answer was "yes," but these days a video alone doesn't cut it. What it actually took: create a breakthrough limited edition product, launch during CES, build deep influencer partnerships, co-create videos with them, hire a Hollywood SFX team, develop high-quality branded social content, design a custom landing page, and execute a solid PR plan with the right partner. Big props to Zac Sax and Kristen Koop for their brilliant idea and case study, Pierre Lipton for helping shape it for CCO's eyes, and everyone else who made this thing possible.

i ?? ART! i’ve always wanted to be an artist when i grow up, and i guess i’m getting closer as an agency founder because Art always inspires the work we do at Public Display of Affection (PDA). so i’m down here in Miami for Art Basel, networking, tanning, computering by the pool at Soho Beach House, and staying up late eating crab cakes, drinking Casamigos & sodas, and going to DJ shows. and i’ve reserved a few IV bags for anyone who wants to join me and needs a hangover cure! ???? seriously haha. especially past, present, or prospective Clients! (too thirsty?? ??♀?) DM me to hang. a coffee, lunch, or bike ride would work too. ?? we’ll chat about art, advertising, and the blend of both that Aaron Mosher and i have been #blessed to create over the past 10 years. #advertising #art #miami #networking #hangovercure #IVbag #RN

why wait for Squid Game Season 2 when you can get bloody playing the ad game at Advertising Week? we partnered with Netflix to turn Manhattan Mall into a colorful arena for the cutthroat game we’re all getting paid to play. so if you’re schmoozing in midtown this week, snap a pic and send some love (and find me for a hug!). this OOH campaign is the 3rd project Public Display of Affection (PDA) has collab’d on with Netflix since their massively successful live upfront experience Pier59 Studios in may. Aaron Mosher and i are so proud that our partnership with Jesse Green, Meg Smith, Nicole Sabatini, Hiram R., Danielle Germain, Jacob Irwin, and Juan Carlos Luna is based on shared creative and marketing values. at PDA, our mission is passionate relationships between brands and consumers—and in service to that, between brands and wider culture. our close relationship with a culture-making powerhouse like Netflix means we can offer brands innovative & unprecedented creative (and media) opportunities that connect authentically and effectively with the world’s most loved shows, movies, sports, and live entertainment. we couldn’t be more grateful to be building bridges between advertising & culture with our wonderful Netflix clients. thank you, Marc Calamia, Shloimy Notik, Brendan Gallogly, RAN ZHENG, Abby Beaudin, Kristen Koop, Zac Sax, Clarissa Fisher, Jake Armstrong and everyone Whitehouse Post, Nice Shoes, and Hyperbolic Audio, plus Hannah Stouffer and our talented illustrators, Manuel Cetina, and Vizie for these campaigns!

i’m verrrrry late to the SXSW posting party, but it was meaty for so many reasons besides the ribs. it def delivered on its rep of being a beautiful messy mix of VC/startup frenzy, tech nerdiness, marketing creativity, influencer/creator contenting, and film & music parties, performances, and dealmaking. that's pretty much modern culture. it's also the types of peeps, passions, and partnerships we combine to make culturally resonant creative work for our clients at Public Display of Affection (PDA). please enjoy this affectionately name-droppy recap of the old and new friends i met over panels, drinks, and delicious food in austin... ?? i started with some red state standup at comedy mothership, with my bud Scott Jay Kaplan, who intro’d me to his cool film friends and Margot Edelman! you've got great taste in restaurants, margot. and electronic music. ari levine, thanks for being my networking buddy all week, bro. love what you’re doing at Tumblr, and i super appreciate you connecting me to the very lovely Kevin Shapiro at Coty. i’m stoked to catch up with you, kevin! David Berkowitz and Matt Wurst, your mastery of luma is impressive, and you were amazing happy hour hosts. it’s always great to see you, and i’m so glad i met you there, Erin Ryder! thanks again for breakfast, Lisa Maskey and Mat Newman. super appreciate the work you guys are doing at Raven Public Relations. and last but not least, i love what you’ve built with BrandStorytelling, Mike Pubentz. sorry we didn't get much QT, and that i missed you, Megan Wells. let's connect soon. but i was honored to catch your panel, David Shafei! congrats on Legend of The Lizard: The Full Never-Before-Seen Story of the GEICO Gecko haha. thanks for introducing me to new friends Sloane Skala and Alanna Strauss, and getting me into the PREACHER party, where i met Deborah Sullivan...who led to Vico Sharabani! so nice to hang with you all. let's again! this was my first time at SX, and now i feel cool enough to drop the SW. see you next year! ??