PCN Entertainment

PCN Entertainment attended the 20th annual Advertising Week in New York. The 4-day event was filled with insights about navigating modern marketing and what it takes to reach key audiences in 2024. A hot topic of discussion surrounds the changing rules in the rapidly evolving world of marketing. PCN Entertainment, being a nightlife and hospitality-focused company, thought deeply about what our industry could take away from these insights. Paramount and Live Nation’s approaches highlight the need for nightlife and entertainment marketers to move beyond traditional channels and think holistically about their strategies, particularly pertaining to data, creators, and events. Here’s what’s shaping today’s nightlife marketing landscape and how brands can adapt.

Introducing our August 2024 cover star,?LaBritney. ? ? The powerhouse artist sits down with?Ashley Joy Parker?to discuss her hot single “Let Me Know” and her upcoming release “No Ties”, her personal style, her Midwest roots, and tequila. ? Read our cover story here: https://lnkd.in/gU7E26V4 ? Photographer:?Polina Lahotska? Stylist:?Anastasia Znova Hair & Make Up:?Olya Maryassova? Set Assistant:?Addie Kapsner? Video Editor:?Nik Mitreski Editorial Director:?Ashley Joy Parker Publisher:?Charles Ewudo PR Director:?Julianne Elise Beffa?

Meet?Stacey Louise Grant, she is the Guest Experience Manager at?Mars Hollywood?and also working simultaneously as the Social Media Director at?Relevant Group?– a Hospitality Group with properties including?Mother Wolf,?Citizen News, and a new venue called?The Brownstone?along with Mars Hollywood being one of their properties. During the conversation with host Charles Ewudo, they touched on the balance between business expectations and creative vision in event planning, emphasizing the need for flexibility, compromise, and resource allocation. Listen to the full interview: https://lnkd.in/gzpR_YqQ #GuestExperience #BrandActivations #Nightlife

Loop Magazine January 2024 Cover Star: Anna Deguzman Written by Ashley Joy Parker Well,?Abracadabra!?Meet?Anna?DeGuzman, a trailblazing Filipina-American cardist, mentalist, and magician who at just 25 year-old has cemented her place as one of the world’s premier female masters of magic. In 2023, Anna became a household name as the Season 18 runner-up on NBC’s “America’s Got Talent,” marking the first time a female magician made the finale. ?She has also made notable appearances on “Australia’s Got Talent,” CW’s “Masters of Illusion,” “Penn & Teller: Fool Us,” “Access Hollywood,” and MTV’s “Amazingness,” as well as Nickelodeon, Disney, ESPN, Buzzfeed, and more. Read the full story: https://lnkd.in/ghm5REcZ

How powerful is cross-industry collaboration? My next guest on?#HowToBeAHost?podcast,?Chaz Pringle?is the head of partnerships for the premium beauty brand?SKNMUSE. Chaz understands how cross-industry collaboration can be used to deliver innovative brand experiences that resonate with customers. Our conversation emphasized collaborating with adjacent industries to amplify your brand and reach new audiences. Listen to our full interview - https://bit.ly/4cuGTXH #crossindustrycollaboration?#collab?#beauty?#partnerships

Frequent, occasional, traveler, live music—which #nightlifegoer do you identify with most? ?? Comment below. Bonus: tag your favorite spot.? ? #Advertisers, save this gem. Nightlife complements shopping habits—it's no wonder nightlife drives economic growth across multiple sectors and offers brands a highly receptive environment to connect.? ? #sponsoredcontent? #nightlifeadvertising? #brandmarketing

Savvy brands are finally ready to party with the cool kids–they see nightlife as an opportunity to connect with highly engaged consumers. #Nightlife goers are young, engaged, and have intent and purchasing power. At PCN Entertainment we’re ready, willing, and excited to get your brand on board. After your initial “aha” moment, you realize you want to advertise to nightlife consumers, but now what? Learn more about how to take your first leap into building an effective nightlife strategy: https://bit.ly/4bYyQm6 #nightlifeadvertising #brandmarketing #consumermarketing

Modern #brands are faced with the challenge of finding new #audiences in new channels as social media saturation continues and costs rise. Other factors are that young millennials and Gen Z are spending more time with niche platforms, so #marketers need to think more holistically about their strategy. There’s a compelling reason why niche music/entertainment platforms and #fashion brands are teaming up for online and offline activations: 1. Expanding Market Reach and Customer Base:?One of the primary benefits of #crossindustry collaboration is the opportunity to tap into new markets and reach a broader customer base. 2. Driving Innovation and Disruption:?When brands from different industries #collaborate, they can create new and exciting things. 3. Utilizing Special Skills and Resources:?Working with other industries allows brands to access specialized #skills and tools they may not have on their own. 4. Mitigating Risks and Sharing Costs:?By teaming up with other industries, brands can split the risks and costs of trying out new ideas or entering new #markets. 5. Learning from Each Other:?When brands collaborate across industries, they can learn a lot from each other. 6. Making Customers Happier:?When brands in different industries work together, they can improve the #experience for customers by combining different products, services, or knowledge. 7. Growing in a Smart Way:?Forming #strategicpartnerships and collaborations between industries can help businesses grow in a sustainable manner. In our interconnected era, the future is claimed by those who adopt collaboration, dismantle obstacles, and harness the combined strengths of varied industries to build a brighter future. Read the full article: https://bit.ly/4e3ufAn #nightlifeadvertising #brandpartnerships #collaboration

Tried & true recos are the best! Double tap if you ?? discovering new products for girlies from your favorite events #irl.? #experientialmarketing #nightlifeadvertising #girlpower

A successful membership business needs a laser-focused attention on member engagement and retention. On our?#HowToBeAHost?podcast, Avante Agurs, Director of Member Experience and Development?NeueHouse?is doing this with an?#eventprogramming?that engages members and activates their spaces with inspiring people. Listen to his episode ––> https://bit.ly/44GrHE1 #memberexperience?#inspiration?#workspace?#socialclub?#podcast