Paved

?? Apple Mail’s Big Refresh: What You Need to Know The inbox is evolving again. With iOS 18.2 dropping this winter, Apple Mail is getting a major upgrade. Here’s what’s new: ?? Inbox Tabs: Categories like Updates, Promotions, and Transactions make sorting easier. ?? Branded Mail: Your logo displayed alongside verified emails = instant credibility. ?? AI Summaries: Goodbye, preheaders—Apple’s AI will generate personalized previews instead. ?? Streamlined Design: A sleek, sender-grouped inbox for an intuitive experience. ?? Message Clipping: Newsletters and promotions will likely be clipped a LOT. Grab attention fast—assume readers might not click "See More." For newsletter creators and marketers, these updates bring exciting opportunities—and a few challenges. Prepare now to ensure your emails shine in the inbox. Get our pro tips to stay ahead ?? https://lnkd.in/esDk3tDz

Black Friday and Cyber Monday (#BFCM in marketing-speak) are almost here... These days are poised to break records as the busiest email days of all time:

Congrats to Paved's Publisher of the Month: Stocktwits! With over a million readers, The Daily Rip keeps investors in the know with the latest US market news—plus a fun touch of memes to keep things light. Want to be part of the action? Head to their Paved profile and grab a coveted sponsorship slot:

Think The New York Times or CNET run the biggest tech newsletter in the world? Think again. The real powerhouse is TLDR Newsletter, an independent, bootstrapped publication with millions of daily readers. Since 2018, TLDR has redefined content curation, delivering a 5-minute roundup of the best in tech, programming, and startups. Now a lucrative business, TLDR has grown by following one simple rule: curate, don’t create. Here’s what we can learn from TLDR: ?? Find a niche: Tech news for programmers wasn’t well covered—TLDR filled that gap. ?? Keep it simple: Dan Ni’s “would I send this to my group chat?” curation test ensures every piece of content is something you’d share with your friends. ?? Leverage tools: Use RSS feeds and aggregators to find the best content fast. ?? Hire experts: As you grow, bring in professionals to handle curation in specialized fields. ?? Streamline: Ensure the newsletter creation process takes under an hour each day. Want to build a newsletter that people love to read? Follow TLDR’s lead and focus on thoughtful curation. It’s a game-changer. #contentcuration #newslettergrowth #TLDR #emailmarketing #technews

Guess who's coming for Morning Brew's spot in our official rankings of the world's biggest newsletters:

Happy election week to all those who celebrate in the US ?? . Reminder to take care of yourself, take a break from the news if you need to, and stay plugged into positive vibes when you can. A little help from a few feel-good newsletters:?? ??

What newsletter topics are catching advertisers' attention? Find out which topics hundreds of brands are asking for and discover where there's room to launch something new. ?? ??

Huge congrats to Packt for winning Paved’s Publisher of the Month for October! ?? With 11 tech-focused newsletters, including SecPro, BI-Pro, and ProgrammingPro, Packt has helped advertisers drive clicks and boost webinar registrations. ?? Sponsors like Drata, Vanta, and Okta have seen great results, and ProgrammingPro recently delivered a competitive CPC of $5. Looking to reach tech pros and achieve your campaign goals? Partner with Packt here: https://lnkd.in/eKU-Zm6K ??

This might be controversial, but all those unsolicited Black Friday and Cyber Monday emails remind me what I need to unsubscribe from. If you're a brand #advertising for the event this year, there's a better option: rent an ad spot in a newsletter that people read daily. ?? ??

?? Ad Trend Alert ?? ?? Remember newspaper classifieds? They’re back—bigger, better, and in a whole new space. Email classified ads offer a fast, cost-effective way to test new audiences and get your brand in front of newsletter readers. And with niche newsletters like Recomendo, Web Tools Weekly, or The Smarter Brain, you can target exactly the right crowd. Brands already tapping into this opportunity: -SaaS tools -D2C products -Podcasts -Mobile apps -Other newsletters -And more