Consumer Technology in 2024
When Brian Cho and I started Patron in 2021, we had spent 10+ years helping to grow Riot Games from a single title game developer into one of the largest consumer outcomes spanning games, sports, and entertainment. We also both have 2 young daughters each, and it’s been eye-opening to witness what it means for kids to grow up in this era where products like Roblox and Discord don’t just represent games, but rather the primary way kids connect and interact with their friends.
The future of consumer technology is exciting, and it’s an area where we’ve been focused since Patron’s inception. There will be exciting venture scale outcomes built in this space because of shifts in consumer behaviors and expectations, especially around younger audiences who expect their products to be more immersive, interactive, and community-driven.
The 4 areas I am most excited to dig into include:
1. The future of entertainment and fandom
I helped to build one of the largest gaming communities in the world around League of Legends. We expanded that community to encompass sports, music, and entertainment as League fandom took over all facets of our players’ interests and identity. As an angel I helped to build fandoms around music (88RISING) and culture (Highsnobiety). I am excited for founders to better connect creative talent and their audiences, to build and evolve culture and identity, and to form strong global communities of users bound by shared passions.
2. The future of education
Having two young girls, I'm experiencing in real-time what it means for kids to grow up as gaming-native consumers. I’m most excited about companies looking to create more fun and accessible ways for people to learn the skills and information which can lead to healthy, happy, and productive lives.
3. The future of shopping
Tech is finally here which makes it easier for people to discover, find, and buy the best products. Shopping online will be more based on curation and personalization. As an angel I backed founders innovating around how we discover and buy food (Deliveroo), fashion (Highsnobiety), art (Avant Arte), and consumer goods (Italic). This new way to shop online will be more clearly tied to helping people to buy what they want.
4. The future of self-improvement
For too long, doing things good for you has equated to doing things not fun. This made it difficult to help people build good habits around mental/physical health, financial health, and relationships. Designing and delivering a stronger game loop around these products, and connecting users to a more meaningful multiplayer experience are keys to building sustainable engaging products.
If you are a founder building in any of the areas outlined above, or innovating around how consumers can better use the internet, I’d love to connect and chat. Patron strives to back founders building category-creating and defining consumer businesses that will reshape how we use the internet.