Pathos Communications

The Biggest Misconceptions About PR—And How It Can Supercharge Your Funnel PR often gets a bad rap because people don't understand it's functions. Some think it’s just about press releases, vanity placements, or crisis control. Others assume it’s not measurable, doesn’t drive leads, or is only for big brands. ?? Here’s the reality: When done right, PR isn’t just about getting seen—it’s about building trust at scale. And trust is the foundation of any high-performing funnel. ?? PR fuels every stage of your funnel: ? Awareness – A well-placed article or podcast feature puts you in front of the right audience before they even start searching. ? Consideration – Third-party credibility (like media coverage or guest contributions) reinforces your authority, making decision-making easier for your prospects. ? Conversion – A strong PR presence makes paid ads and direct outreach more effective. People Google before they buy—what they find matters. ? Retention & Advocacy – When people see you as a thought leader, they stick around longer and refer others. PR isn’t just about the spotlight—it’s about creating momentum. When integrated into a strategic funnel, it amplifies marketing, boosts sales, and builds long-term brand equity. If you’ve been overlooking PR as a growth driver, it’s time to rethink its role in your strategy. #PR #PublicRelations #strategicPR #pathoscommunications

??Exclusive Event: Unlock Your Brand's Potential with PR & Branding Insights from Shark Tank's Kevin Harrington! ?? Ready to propel your brand forward? Join Omar Hamdi, Shark Tank legend Kevin Harrington, and branding expert Brandon T. Adams for an exclusive online event. Discover how strategic PR and branding can revolutionize your business and drive tangible growth. Event Details: Date: Tuesday, March 18th Time: 3:00 PM EST Key Takeaways: ?? Boost Visibility & Credibility: Learn how to elevate your brand's presence. ??Skyrocket Brand Awareness: Explore effective PR strategies. ??The Power of Teamwork: Understand how the right team can fuel your success. This isn't just another webinar – it's a transformative opportunity to gain insights from industry leaders who have accelerated business growth. ??Don't miss out! ?? Join with this link - https://lnkd.in/drpXe7DV

Luck? No. Strategy? Yes. ?? St. Patrick’s Day is all about luck, but in PR, we don’t leave things to chance. At Pathos Communications, success isn’t about four-leaf clovers—it’s about strategy, storytelling, and smart execution. Just like St. Patrick’s Day brings people together through tradition and celebration, great PR connects brands with their audiences through emotion and impact. ?? ?? What makes PR truly effective? ? A compelling story—not just noise in the media. ? Consistent messaging—building trust, not confusion. ? The right audience—because visibility without relevance is wasted effort. So while many will be raising a glass today to good fortune, at Pathos Communications, we’ll be raising a glass to precision, passion, and PR that delivers real results. Here’s to PR magic—no lucky charms required. Cheers! ???? #StPatricksDay #PRStrategy #PathosCommunications #PublicRelations #LuckyOrStrategic?

Congratulations to Pedro Henrique Costa on Being Featured in USA Today! We are thrilled to see Pedro and Kopenhagen USA recognized in USA Today! This achievement is a testament to his dedication of bringing the finest Brazilian chocolates to the U.S. market. Pedro has a story that deserves to be told and recognised. He continues to set the standard for premium chocolates worldwide and bring them to new markets. This well-deserved recognition highlights just growing impact and success in the industry. For nearly a century, Brazil’s most beloved premium chocolate brand has elevated the chocolate experience, transforming it from a simple treat into a moment of pure luxury. With artisanal craftsmanship, rich cocoa blends, and elegant presentation, Kopenhagen isn’t just chocolate—it’s an experience. In a world where consumers crave quality over quantity, Kopenhagen proves that chocolate can be more than just a dessert—it can be a statement. Here’s to more milestones, sweet moments, and continued growth! Read more here - https://lnkd.in/d8HPdu6v #USAToday #PR #pathoscommunication #payonresults #publicrelations

Why Emotion-Driven PR Always Wins In a world flooded with content, what makes a message stand out? Emotion. People don’t remember stats. They remember stories that made them feel something. That’s why emotion-driven PR always wins—because it taps into what truly connects us as humans. ?? Think about the most impactful campaigns. They weren’t just press releases; they were experiences—ones that sparked inspiration, joy, or even controversy. At Pathos Communications, we believe that PR isn’t just about media coverage—it’s about moving people. ??A product isn’t just a product. It’s a solution to someone’s problem. ??A brand isn’t just a company. It’s a community with a mission. ??A founder’s story isn’t just about success. It’s about why they started. That’s the difference between PR that gets noticed and PR that gets remembered. So, when crafting your next campaign, ask yourself: Are we just telling people something—or making them feel something? Let’s make it memorable. ?? #PR #Storytelling #PublicRelations #Branding #EmotionalMarketing #PathosCommunications

Getting featured in top-tier media isn’t just about having a great business—it’s about knowing how to sell the story behind it. Too many brands miss out on solid PR because of these common mistakes: ? Telling just another business driven story People engage with people, not faceless brands. What’s your journey? What setbacks did you overcome? When was the last time something went horribly wrong, and how did you fix it? Authenticity wins. Bland, rehearsed corporate messaging? Not so much. At Pathos Communications, we take the authentic approach—and we don’t just talk about results, we support you to get them. ? Paying for PR That Doesn’t Deliver The old PR model? Huge retainers, vague promises, and no guarantees. Our pay-on-results PR model means if we don’t land you real, meaningful coverage, you don’t pay. That's how much we believe in what we do. PR should be an investment—not a gamble. If you’re ready to get the media attention you actually deserve, let’s talk. #PR #MediaCoverage #PayOnResults #PublicRelations

Today, on International Women’s Day, we honor the strength, resilience, and achievements of women around the world. At Pathos Communications, we are proud to amplify the voices of women, celebrate their contributions, and continue to foster an environment where women lead, innovate, and inspire. We recognize the incredible impact women have in every industry, shaping the future and creating lasting change. Here’s to the women who continue to break barriers, challenge norms, and pave the way for future generations. We see you, we celebrate you, and we stand with you. #InternationalWomensDay #WomensDay #PatiosCommunications #Empowerment #WomenInLeadership

Thank you Financial Times

Why wait to see real results? At Pathos Communications, we’re all about helping small businesses like yours thrive. Our unique pay-on-results model ensures that you get the growth you deserve without the upfront risk. Trust in a team that’s committed to your success every step of the way.

Kevin Harrington and Omar Hamdi break down why the traditional retainer PR model often falls short for small businesses.