The Pathformance team is headed to Shoptalk next week, and we’re ready to stack the odds in your favor when it comes to marketing measurement! ???? In a world where retail media and digital advertising feel like a gamble, Pathformance gives brands the winning hand by tying media spend directly to real-world sales. If you’re looking to optimize your retail media, digital ads, and omnichannel strategies with data-driven insights, let’s talk! Schedule a meeting with us in Vegas here: https://hubs.ly/Q03cVKT40 Elizabeth Johnson Chris Bedford Susan B. #SeeyouatShoptalk #Shoptalk2025 #Pathformance #Measurement
Pathformance
广告服务
Naples，Florida 1,711 位关注者
Empowering brands & agencies with our integrated platform for retail media, measurement, audience, and media deployment
关于我们
Consumer Activation Strategies are paramount to successful campaigns in the CPG and retail industry. At Pathformance, we help brands and agencies unlock the power of integration with our comprehensive platform for retail media, measurement, audience, and media deployment. Pathformance was founded because we knew there was more to CPG marketing than what was out there. The search for reliable data, better outcomes, and consistent measurement led us to creating a better way to serve brand marketers and AdTech partners. We see our team as an extension of your team. We value gratitude, service, collaboration, innovation, and creativity. We successfully optimize campaign performance based on data-driven insights, including competitor data. This competitive landscape overview makes it easier than ever to refine pricing, promotions, and product positioning resulting in digital shelf marketing efforts that drive better results. We do this by leveraging proprietary data to offer strategic insights, real-time commerce data-driven media optimization, comprehensive evaluations of campaign effectiveness, and actionable future strategies. While we are deeply rooted in an understanding of shopper and commerce marketing, our platform is designed to serve the unique needs of brands, agencies, and AdTech partners, emphasizing technology and data-centric solutions for a seamless, optimized omni-channel experience. We’ve helped over 400 brands unlock their data’s potential, driving meaningful growth. With 29 unique AdTech partners, and sales data from 86 retailers, Pathformance is the go-to agency for ROI-focused brand marketers, CPG marketing, and AdTech agencies.
- 网站
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https://www.pathformance.com/
Pathformance的外部链接
- 所属行业
- 广告服务
- 规模
- 11-50 人
- 总部
- Naples，Florida
- 类型
- 私人持股
- 创立
- 2019
- 领域
- Marketing Technology、Shopper Marketing、Digital、Digital Marketing、CPG、Retail、Ad Agency、Media、Path-To-Purchase、ROI、Drive Sales、In Store Sales Lift、Conversion、Sales、Brand、Online-to-Offline、Real Time Data、Inventory、Store Level、SKU Level和Commerce Marketing
地点
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主要
获取路线
4851 Tamiami Trail N.
#200
US，Florida，Naples，34103
Pathformance员工
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April Klein
Vice President Client Success, Pathformance | Storytelling | Marketing Analytics | Digital Innovation | Customer Insights | Relationships
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Elizabeth Johnson
CEO Pathformance, Patented Tech, Hampton Member, 3x INC.5000 Fastest Growing Companies CPG, Ad-tech, Mar-tech, Measurement and more. EO Member, IAB…
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William Dowd
SVP Product & Data Science
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Jesse Isserow
Director, Sales Insights and Analytics
动态
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Is your brand or agency gearing up for March Madness? ?? With the tournament drawing an average of 9.8M viewers last year from qualifiers to finals, it's a prime opportunity to score big with your marketing strategies! Spanning four major regions, March Madness lets brands test diverse tactics, creatives, and hero products to see what clicks with consumers across different markets. At Pathformance, we ensure isolated controls while strategically balancing test locations between tactics. Stay ahead of the game this March Madness with Pathformance! ?? #MarchMadness #MarketingStrategy #Pathformance #ConsumerInsights
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Shoptalk 2025 is almost here! The future of retail media is evolving fast, and brands need better ways to measure impact across the consumer journey. That’s where Pathformance comes in. Want to chat about measurement? Let’s connect in Vegas! https://hubs.ly/Q03cjRV80 #RetailMedia #MarketingMeasurement #Shoptalk2025 #SeeyouatShoptalk #Pathformance
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We had the best time in Bentonville for the Path to Purchase Institute happy hour! We are always eager to participate in events that bring industry leaders together, foster relationships, and spark great conversation. ???? Thank you to the P2PI team for organizing another awesome event, and to all attendees for contributing to its success! #Networking #P2PI #Happyhour #Pathformance
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The Pathformance team is headed to Vegas next week for Shoptalk! ?? ?? Schedule an onsite meeting here: https://lnkd.in/epM2bYMA
CEO Pathformance, Patented Tech, Hampton Member, 3x INC.5000 Fastest Growing Companies CPG, Ad-tech, Mar-tech, Measurement and more. EO Member, IAB Member, P2P Member
?? Vegas Bound for Shoptalk! ??? “Retail is changing faster than ever—some play catch-up, while others shape what’s next. Shoptalk is where the future of retail gets real”.... and I can’t wait to be part of the conversation next week! ?? Let’s Connect on all things Measurement ?? As retail media and advertising continue to grow, the need for standardized, transparent, and actionable measurement has never been greater. Let’s connect to talk about the latest innovations in measurement and how at Pathformance we are helping brands and retailers maximize every media dollar. Let me know if you are attending, I'd love to meet up and say hello! #shoptalk2025 #pathformance #measurement
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Thank you, Steve Triplett and Vibenomics, a Mood Media company for showing our partnership in action! ??
Steve Triplett, SVP of Advertising Sales at #Vibenomics, reveals impactful insights from a recent Vibenomics case study with a leading multinational beverage brand powered by Pathformance. ?? Discover how their targeted In-Store Audio campaign achieved an impressive $5.94 iROAS, driving both brand engagement and increased in-store sales! In just 5 weeks, this dynamic #InStoreCampaign elevated product awareness and boosted sales at a major northeastern supermarket chain. With #messaging highlighting the refreshing taste of the classic product and its perfect pairing with grab-and-go meals, the #ad creative struck the ideal balance of #promotions and product visibility. Ready to take your #brand to the next level? Click the link in our comments to get started on your in-store campaign! ?? ?? ?? #InStoreAudio #SalesResults #InStoreDisplay #CommerceMedia #ISM #Pathformance #BrandEngagement #iROAS #CaseStudy #BeverageCampaign #MultinationalBrand #SodaPromotion
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?? Luck won’t drive your marketing success—but precise measurement will! With Sales Lift Measurement, Pathformance helps brands quantify their marketing impact with multi-channel tracking, test & control benchmarking, and in-depth sales performance data. No four-leaf clover is needed—just real, validated insights! Let’s measure what matters. Meet with the Pathformance team today! https://hubs.ly/Q03bXj8G0 #MeasurementMonday #StPatricksDay #SeeyouatShoptalk
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Pathformance转发了
We leverage our reach and relationships to help CPG companies and the retail industry's top solution providers increase awareness, promote products and services, connect with decision-makers, and grow.
Our friends at Pathformance empower retail and CPG brands with an integrated platform combining retail media, audience insights, and precise measurement to maximize campaign ROI. Focused on data-driven innovation, Pathformance provides competitor analytics, enabling marketers to optimize pricing, promotions, and digital shelf presence effectively. Their core solutions—PathX Pro (AI-driven planning), PathX Verified (campaign validation), Sales Lift Measurement (tracking incremental sales), and EchoStream (real-time consumer insights)—deliver actionable results for sustainable growth. Having supported over 400 brands with data from 86 retailers, Pathformance helps marketers refine strategies and enhance consumer activation. Interested In Learning More? Start a Conversation! Chris Bedford – COO Elizabeth Johnson – CEO https://pathformance.com Conversations On Retail, Winning With Walmart, Rosemarie Cooney, Sally Lossing, Brandon Bubash, April Klein, Ann Martin, Nicole Camacho Medina, Tyler B., Susan B. #CPGMarketing #RetailMedia #MarketingMeasurement #ConsumerInsights #OmnichannelMarketing
Solution Spotlight: Featuring Pathformance
https://www.youtube.com/
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What’s green, trendy, and perfect for both Pi Day and St. Patrick’s Day? Matcha! ???? As we head into St. Paddy’s day weekend, it’s no surprise that shoppers are reaching for their favorite green treats. Today, we are highlighting the top matcha brands by sales—Bigelow Tea, LIPTON Teas and Infusions, Jade Leaf Matcha, Tazo, and Twinings bringing a vibrant green twist to lattes, smoothies, and even desserts! Speaking of festive treats, our friends at SideChef have the perfect Pi Day recipe: Matcha Mint Grasshopper Pie—smooth, minty, and packed with that signature green goodness. Try it here: https://hubs.ly/Q03bTrsD0 Would you rather sip it or slice it? Let us know in the comments! ?? Source: NielsenIQ POS Data, Green Tea Powdered Category, 52wks end 2.22.25 #NIQPartnerNetwork #PiDay #Matcha #StPatricksDay #Pathformance
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?? Feeling lucky? Just in time for St. Patrick’s Day, General Mills is rolling out new Lucky Charms varieties! ??? Seasonal timing is key for consumer engagement, and brands that align launches with cultural moments see big wins. At Pathformance, we help brands maximize impact when it matters most. Check out the latest Lucky Charms innovations: https://hubs.ly/Q03bx64_0
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