Pathformance

What an incredible few days at Shoptalk! From ADWEEK's House Group Chat and enjoying fantastic dinners to productive meetings and networking opportunities, it is always great to connect with industry leaders and friends, old and new. Thank you to everyone who made this event unforgettable! ?? Lauren Griewski Chase Media Solutions Helen Everett Earling ????? Vibenomics, a Mood Media company Maya Mirt TCC Global Elizabeth Johnson Chris Bedford Susan B. #Shoptalk2025 #RetailInnovation #Pathformance

Kemps LLC partnered with SideChef for a recipe campaign and achieved a 14.3 ROAS and 12% sales lift! We delivered the campaign results with the support from Pathformance, which analyzed the regional impact of our in-recipe campaigns running across three U.S. states via Instacart. Molly Brink, Kemps Brand Manager, says: "This campaign strengthened our brand presence during the key holiday time frame while providing insights into our core consumers, and surpassed our campaign goals." The campaign featured product placements for Kemps Half & Half and Kemps Heavy Whipping Cream across the SideChef network. We enhanced visibility through our Shoppable Recipe Newsletter, online recipes, and food articles, while leveraging social media channels optimized to engage high-intent shoppers aligned with Kemps' target audience. Read the full case study here: https://lnkd.in/eS_6SZmc

#ADWEEKHouse Las Vegas | Personalization, trust, and delight have become the baseline expectations in modern commerce. Consumers decide which ads and experiences they interact with, so brands must show up in relevant and rewarding ways to get their attention. During an ADWEEK House Las Vegas Group Chat co-hosted with Fetch, a panel of industry leaders explored how technology, data, and creativity combine to deliver joyful, performance-driven brand experiences that consumers genuinely welcome. https://adweek.it/427f2sJ In partnership with Fetch Thank you for joining us: Robin Partenheimer Wheeler, Chief Revenue Officer,?Fetch?? Carmen Gonzalez-Meister, General Manager, Food,?Fetch? Olivia Balicki, CRM and Loyalty Activation Lead,?Deloitte Digital? Mike Beyman, Chief of Staff/Head of Strategy and Operations, ADWEEK?? Lauren Griewski, Managing Director, Head of Sales and Partnerships – Chase Media Solutions,?JPMorganChase? Joy Hoover, Founder,?Esōes Cosmetics? Elizabeth Johnson, CEO,?Pathformance? Jeff Lin, VP, Growth,?Flamingo Estate Matthew L., Head of Marketing,?LooLoo Co.

?? April Fool’s Day is tomorrow, but measuring DOOH impact is no joke. Too often, brands struggle to connect out-of-home advertising to real results—but with Pathformance, you can track engagement, measure lift, and optimize your DOOH campaigns with precision. As proud DPAA members, we know that Digital Out-of-Home (DOOH) is a powerhouse for brand impact—but only if you can measure it effectively. Our AI-driven insights help marketers understand which screens, locations, and messages drive real consumer action. Don’t let bad measurement make a fool out of your marketing. Schedule a meeting with the Pathformance team to get started today! https://hubs.ly/Q03f49qp0 #MeasurementMonday #AprilFools #DOOH #DPAA

Badgesurfing in Vegas this week? Look for this one! ????????????. #shoptalk2025 #pathformance #commerce #retail #adweek #meausrement #ROI #iROAS #brands #shoppermarketing

?? LIVE FROM SHOPTALK! ?? The Pathformance team has touched down in Las Vegas for #Shoptalk2025, and we’re ready to dive into the future of retail media, measurement, and innovation! ????? Whether you're looking to optimize your media investments, measure impact across the shopper journey, or just want to talk all things retail, we’re ready to chat. ??If you're here, let’s connect! https://hubs.ly/Q03dkRz10 Elizabeth Johnson Chris Bedford Susan B. #Pathformance #Shoptalk #RetailMedia #MarketingMeasurement

With basketball fandom reaching new heights—especially on the women’s side—brands have a massive opportunity to engage passionate audiences during March Madness! ?? Remember how Pop-Tarts took the world by storm in their meme-worthy bowl game? In the eight weeks following the December 2023 bowl game, Pop-Tarts sold 21 million more pastries than it did in the eight weeks ahead of the game, according to Kellanova. The right campaign, at the right moment, can fuel not just conversation but real business impact. As excitement builds throughout the tournament, brands that strategically activate around these highly televised games can capture consumer attention and drive meaningful results. The question is: Is your brand ready to play? Learn more about Kellanova's sports marketing strategy here: https://hubs.ly/Q03dhKvp0 #Marketing #MarchMadness #Pathformance #Measurement

This #MeasurementMonday, we're gearing up for Shoptalk-- where the future of retail and marketing comes to life! Are your measurement strategies ready for what’s next? ?? ?? ? At Pathformance, we help brands and marketers cut through the noise with real-time insights, validated sales impact, and AI-powered optimizations. Whether you're looking to refine your digital strategy or prove the ROI of every campaign, let’s connect at Shoptalk and talk about measurement that drives results. ??Schedule a meeting in Vegas here: https://hubs.ly/Q03d3R0l0 #SeeyouatShoptalk #Shoptalk2025 #MarketingMeasurement

The Pathformance team is headed to Shoptalk next week, and we’re ready to stack the odds in your favor when it comes to marketing measurement! ???? In a world where retail media and digital advertising feel like a gamble, Pathformance gives brands the winning hand by tying media spend directly to real-world sales. If you’re looking to optimize your retail media, digital ads, and omnichannel strategies with data-driven insights, let’s talk! Schedule a meeting with us in Vegas here: https://hubs.ly/Q03cVKT40 Elizabeth Johnson Chris Bedford Susan B. #SeeyouatShoptalk #Shoptalk2025 #Pathformance #Measurement

Is your brand or agency gearing up for March Madness? ?? With the tournament drawing an average of 9.8M viewers last year from qualifiers to finals, it's a prime opportunity to score big with your marketing strategies! Spanning four major regions, March Madness lets brands test diverse tactics, creatives, and hero products to see what clicks with consumers across different markets. At Pathformance, we ensure isolated controls while strategically balancing test locations between tactics. Stay ahead of the game this March Madness with Pathformance! ?? #MarchMadness #MarketingStrategy #Pathformance #ConsumerInsights