Developing ecosystems, partnerships, and alliance programs are arguably one of the most overlooked, misunderstood, and underappreciated components of a company's strategy. Most CEOs and company executives admit that they do not know what their partner ecosystem should look like or how to get started. Not anymore! Who is PartnerReady? PartnerReady provides "Fractional Partner Leaders" to technology companies and service providers. Our fractional leaders are seasoned practitioners (partnership executives & leaders) who have spent years building and growing partnership programs BD & corp dev programs, and ecosystem strategies for large tech companies and startups alike. We have pioneered the concept of Fractional Partner Leadership, creating a much-needed expert leader adaptation, similar to how startups use Fractional CMOs or Fractional CFOs. Our practitioners work with clients from Seed Stage to Series B, serving as either fractional leaders or paid advisors. What is PartnerReady? Startup companies need the guidance of expert leadership in all operational departments. BD, Partnership, Channel & Ecosystem strategies are no exception. How a tech company gets involved in the greater ecosystem is one of the most critical activities a technology company can engage in; however, most companies fail to have a strategic plan, staff properly, or put in the proper partner support mechanisms. This lack of skilled focus leads to wasted time, money, and opportunity. PartnerReady de-risks the entire process of deploying time and resources to develop the partner and ecosystem strategies. We dramatically shorten the development cycles to get a company off in the right direction. Where is PartnerReady? PartnerReady is a virtual organization that is technologically equipped to allow our Partner Professionals to operate from anywhere in the world. Our partner professionals operate in North America & Europe, and we are currently launching an operating team in Southeast Asia.
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Ecosystem & Partner Ecosystem Expert | Fractional Leader for Tech Startups | Founder | Ex-Microsoft Managing Director, IBM & Compaq Executive
Sharing my thoughts on the need for both Strategy and Execution to start building a robust Partner Revenue Stream. It is time to levarage Fractional Leadership! Gregg McMullen Ram Ramaswamy PartnerReady Partner Plexus #startups #founders #isv #isvs #saas #partnerecosystems #fractional
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Ecosystem & Partner Ecosystem Expert | Fractional Leader for Tech Startups | Founder | Ex-Microsoft Managing Director, IBM & Compaq Executive
Most startups see great growth in the first couple of years. However, soon those heady growth rates start to reduce. Most founders, know that in today’s world that if they hadn’t already embraced the power of the Partner ecosystem, it needs to be done here and now! The direct sales model can’t keep ensuring that growth optimally or cost effectively. It is no more an option but the only way to create a scalable high growth and sustainable business. To thrive one needs to be part of the ecosystem. It then comes to the how. This isn’t about having an “arrangement” with a couple of partners, but a deliberate exercise focused on your end customer and the ecosystem that surround them. You need a sound strategy and keen execution. Partner Plexus PartnerReady #partnerecosystem #startups #founders #saas #isvs
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?? Get to Know the SGP Founders! ?? ?? At Sapphire Growth Partners, we celebrate the visionaries driving innovation and growth. Today, we're thrilled to spotlight one of our founders, Saj Salickram, a trailblazer in the tech industry. ?? As a founder of Sapphire Growth Partners, Saj recognized a gap in the market and co-created a platform that leverages proven growth frameworks developed over 30+ years. Her expertise ensures there's no guesswork, providing founders and CROs with a shorter time to market and less risk. ? With over 13 years of experience, Saj has driven revenue growth and pioneered strategic initiatives at companies like Bitly, Alibaba Group, The Data Incubator, PartnerReady, and Luno. ?? With a solid foundation in Finance and International Business from NYU Stern School of Business, Saj has carved a niche in forging global strategic alliances across corporates, venture capital, accelerators, and government liaison organizations. ?? Having Saj on your team means success is a certainty! #FounderSpotlight #TechLeader #Innovation #GrowthStrategy #GlobalBusiness #WomenInTech #SapphireGrowthPartners
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Please help us congratulate?Greg Plum, Director/Principal at?PartnerReady for earning the Strategic Partner Leadership Professional? (SPLP?) certification from the?University of Central Missouri?and?PARTNERNOMICS?! ?? This coveted certification requires the completion of 3 courses and more than 15 hours of content. Great job! We are excited to watch your continued success on your partnership journey. ***************************************************************************** Are you a partnering professional wanting to earn certifications and badges to showcase on?LinkedIn? We will give you the first course FREE ($495 value)! ?? Simply go to our homepage and sign up for a free "Starter" account and be automatically enrolled in our Partnering Foundations course! PARTNERNOMICS? is the: *ONLY University-backed partnership methodology certification (SPLP?) *ONLY partner training curriculum used by University MBA programs across the globe *ONLY University-backed Co-Selling process certification *10 partnership-centric courses, hundreds of topical videos *Collaborate with more than 1,200 partnering professionals #partnernomics?#PartnerReady??#alliances?#channelpartners?#channels?#ecosystems?#partnerships?#SPLPCertification Mark Brigman, Ph.D., SPLP
?? Exciting News! ?? We are thrilled to announce that PartnerReady is expanding its cloud hyperscaler capabilities by adding seasoned expert Elisabeth Root to our team! Elisabeth Root brings a wealth of experience from her 20-year career in business development and sales, including a 12-year tenure leading partnership businesses at two of the fastest-growing cloud hyperscalers, Amazon Web Services and Google Cloud, where she spearheaded global GTM program development and strategic partnerships with SIs, resellers, and ISVs both in the field and on cloud marketplaces. To learn more, connect directly with Elisabeth Root or visit PartnerReady's cloud practice page https://lnkd.in/gxK6wGVi Stay tuned as we drive innovation, foster strategic partnerships, and deliver tangible results for clients worldwide! https://lnkd.in/gxK6wGVi #GoogleCloud #Google #AWS #Amazon #CRO #SaaS #startupgrowth #partnerships #ecosystems #hyperscaler #azure
In today’s hyper-connected business world, strategic partnerships are more than beneficial—they are crucial for innovation and growth. The Value Chain of the Customer (VCOC) framework offers a strategic lens through which to view these partnerships, emphasizing their role in enriching the customer value chain. This week, we delve into the art of selecting and nurturing strategic alliances within the VCOC ecosystem. From mapping potential partners to aligning goals and measuring success, we're covering the essentials that tech company leaders need to know to forge powerful collaborations. Don't miss out on future insights. Subscribe to our newsletter for more on harnessing the power of the VCOC framework to drive your business forward. https://lnkd.in/g29-A3UX #vcoc #partnerships #cro #saas #startupgrowth #saasgrowth #channel #strategy
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Gary Vaynerchuk suggests giving away 80% of your knowledge. We are taking it one step further, offering that 80% PLUS the remaining 20% in an Ecosystem Strategy Sprint at a fraction of the cost of our standard, 12-week, $10,000 program. Participants will walk away with a blueprint for developing at least 1 new IPP (Ideal Partner Profile) to grow their business. Scan the QR code below for more information. PartnerReady Partnership Leaders
Expanding globally goes beyond crossing borders; it's forging significant connections in new territories. But what's the starting point? At PartnerReady, we're delving into the crucial first step of building a local presence for your global expansion efforts. Explore our latest insights in the "Global Frontiers" series. https://lnkd.in/exk7vh3Q Transform your global aspirations into tangible plans. #GlobalExpansion #PartnerReady #partnerships #saasgrowth #cro #techstartup #tech #saas #apac #emea #techstartups #startupgrowth
Unveiling the Customer Journey: Maximizing Touchpoints for Enhanced Value In B2B technology, the journey your customer embarks upon with your brand is punctuated by numerous touchpoints. Each of these touchpoints holds the potential to significantly impact their experience and your relationship. This week, we delve into the art of identifying and optimizing these crucial interactions using the VCOC methodology. Understanding and enhancing customer touchpoints isn't just about smoothing out transactions; it's about weaving a seamless narrative that aligns with their needs and expectations at every turn. From the initial awareness phase to ongoing support, every interaction is an opportunity to deliver value and differentiate your brand. But how do you identify which touchpoints matter the most? And once identified, how can you ensure they're crafted to truly resonate with your customers? In our latest blog post, we share a step-by-step guide on mapping out these interactions, assessing their impact, and employing targeted strategies to elevate the customer journey. We also explore how leveraging modern technology can provide deep insights and automate personalized experiences, setting your brand apart in a crowded marketplace. Curious to learn more about transforming customer touchpoints into strategic assets? Dive into our comprehensive exploration on our blog and discover how to enhance every interaction within your customer's journey. https://lnkd.in/gfqbWzTM Don't miss out on the insights that could redefine your customer engagement strategy. Follow us for more updates on leveraging the VCOC methodology for business growth. #vcoc #saas #partnerships #ecosystems #cro #startupgrowth #startupstrategies #blogs
We at PartnerReady are thrilled and deeply honored to announce our inclusion in the Canalys "Top 117 Consultants and Agencies" list for 2024. This accolade reflects the relentless effort, dedication, and forward-thinking approach our team has dedicated to fostering the growth and success of our clients' businesses. Canalys, a leading global technology market analyst firm, compiles this list to spotlight consultants and agencies that have significantly contributed to the technology sector. Honorees are lauded for their deep expertise, objective perspectives, client guidance, thought leadership, and beneficial partnerships. The role of channel and partnership-focused consultants and agencies cannot be overstated in an industry where the proper guidance and partnerships can catapult a technology company to new heights. Our inclusion in this list is not just a badge of honor but our commitment to our client's success. It highlights our ability to deliver tailored, impactful strategies that not only navigate the complexities of the technology landscape but also propel our clients to new heights of growth and efficiency. On behalf of our team of PartnerReady Partner Professionals from around the globe, we wish to express our sincerest thanks to Canalys for this honor. We extend our heartfelt gratitude to Jay McBain, Noah Dantes, and Patricia Rush for recognizing our efforts and including PartnerReady in this prestigious list. This recognition reaffirms our team's dedication and motivates us to provide exceptional service and support. We also want to thank our clients, partners, and everyone who has been part of our journey thus far. Your trust, support, and collaboration have been pivotal in reaching this milestone. #ecosystem #partnerships #cro #saasgrowth #startupecosystem #alliances #strategicpartnerships #agencygrowth