PartnerOptimizer, Inc.

?? Ready to make 2025 your most strategic year yet? You’ve got big goals for the year ahead—but do you have the partner intelligence to make the right decisions to accelerate sales and optimize resources? At PartnerOptimizer, Inc., we know sometimes you need the power of a platform—but sometimes, you just need the data right now. That’s why we’re introducing PIPE|OnDemand, a service that delivers custom insights, powered by our AI-driven platform, when and how you need them. With PIPE|OnDemand, the possibilities are endless: - Quickly launch partner recruit campaigns - Clean and classify your partner data to eliminate wasted resources - Score and qualify inbound leads or event-generated prospects - Help distributors and tech alliances succeed by matching them with the right partners - Validate potential partners before making an investment—and ensure every decision is data-driven Just some of the questions we can answer: ?? Which partners match your Ideal Partner Profile (IPP)? ?? Which inactive (long-tail) partners should you invest in reactivating? ?? Which markets do your competitors’ partner ecosystems dominate? Where are they vulnerable? ?? Do your distributors and alliances have the right channel partners to grow with? ?? How has your Ideal Partner Profile changed in the past 3-6 months? ? The insights you need. The flexibility you want. Whether you need one specific insight or a full-blown research initiative, PIPE|OnDemand gives you a world of visibility. ?? Learn more here to explore how we can help your partner-focused organization strategize, optimize, activate, and accelerate your partner ecosystem. https://lnkd.in/gdgjdQeM

How do we evolve from partnerships built on “hugs and chugs” to ones driven by data and precision? In this clip from a recent PartnerOptimizer Ecosystem Chronicles session on Linkedin LIVE from #catalyst24, Asher Mathew, CEO of Partnership Leaders, gets to the heart of the matter: Why are expensive partnership leaders spending their time on manual research instead of driving deals? With tools like AI, technographic data, and propensity modeling, we can finally focus our teams on execution—targeting the right partners, with the right customers, at the right time. ?? Asher sums it up perfectly: "Why have your partnership leaders spending hours online or buying cheap lists? The data exists to almost magically find your lookalikes and focus on the partners who will drive results. If you’re not using it, you’re losing out." ? Key takeaway: Data-driven partnerships are no longer just a competitive advantage—they're becoming the baseline. Leaders who don’t embrace these tools risk falling behind. Watch to to see how the future of partnerships is shifting—and why data will be the ultimate driver of success. #EcosystemChronicles #PartnerIntelligence #DataDrivenPartnerships #PartnerOptimizer Dina Moskowitz

Which UCaaS brands are winning with MSPs? Where is the real alignment happening in the MSP sector? Our latest report, "Unified Communications Traction in the MSP Sector - Fall 2024," answers these questions and more. By analyzing data from 10,100 MSPs, we reveal which UCaaS providers are leading the charge in brand alignment: ?? Top UCaaS Brands Aligned with MSPs: 1. Zoom 2. Skype 3. Google Workspace for Business 4. Webex 5. Microsoft Teams 6. Slack 7. RingCentral 8. GoToMeeting / GoToWebinar 9. Mitel 10. Vonage ...and more, including insights on NTT DATA, 8x8, BlueJeans by Verizon, and Nextiva. ??Want data like this for your own ecosystem? This is the power of PartnerOptimizer, Inc.’s Partner Intelligence Platform for Ecosystems (PIPE), which can dive into any partner type, vertical, or market trend. Whether you’re looking to uncover brand alignment in your specific industry, identify growth-ready partnerships, or map trends across verticals, PIPE brings precision data to your strategy. Curious about the bigger picture? Open the slides, or contact us for the full report to explore how PIPE can unlock actionable insights for your partner ecosystem. Special thanks to Michael Diamond for collaborating with us on this report and to Jay McBain, Anurag Agrawal, Steve Rawson, Tiffani Bova, Khali Henderson, and Nancy Ridge for inspiring ecosystem innovation. ?? Leverage insights that empower your partner strategy. #UCaaS #MSPs #PartnerIntelligence #PIPE #PartnerOptimizer https://lnkd.in/gcvtCcEn

As partnerships evolve beyond traditional boundaries, they’re redefining growth strategies in B2B. In our conversation on PartnerOptimizer, Inc.’s Ecosystem Chronicles with James Hodgkinson from 360insights LIVE at Catalyst, we broke down how ecosystem orchestration isn’t just a trend—it’s the path forward for companies ready to maximize impact, streamline tech stacks, and tap into smarter partner strategies. Here's a summary of top insights that are reshaping the way we think about partnership ecosystems: ?? Orchestrated Ecosystems Are the Future: Partnerships need to move beyond isolated tools to an orchestrated ecosystem where different technologies and teams are aligned, creating seamless collaboration and maximizing impact. ?? Start with Business Priorities, Not Features: Too often, companies buy tech based on features rather than strategy. Effective ecosystems are built by identifying business priorities first and then selecting the right technology to support them. ?? Integrated Partner Tech Drives Real ROI: An integrated approach to partner tech—bringing together CRM, partner intelligence, content, and analytics—delivers a clear ROI, moving partner technology from “nice to have” to an essential growth engine. ?? Data-Driven Partner Intelligence is Essential: Using tools like PartnerOptimizer, companies gain deeper, actionable insights on partner alignment, growth potential, and strategic fit, enabling more targeted, data-backed decisions. ??? Reduce Complexity to Increase Adoption: Ecosystem tech should reduce friction, not add to it. By integrating systems and presenting partners with what they need most, companies can drive faster adoption and better engagement. These insights are setting the stage for a new era in partnerships, where success means thinking bigger than individual tools. If you’re ready to embrace the power of ecosystem orchestration, catch the session to see how it’s done. #EcosystemChronicles #PartnerEcosystem #GrowthStrategy #PartnerOptimizer #360insights Dina Moskowitz #partnerintelligence #partnerdiscovery

Channel Pros: In the full partner journey, no single label fits all. Jay McBain, Canalys, drives home the point in his recent LinkedIn post: ?? Partners today are hybrid by design, spanning multiple roles that vendors must recognize and reward. ??? Partners aren’t just a "VAR" or "MSP" anymore—they’re consulting, co-developing, integrating, and providing services before, during, and after the transaction. ?? The need to reflect this complexity in partner programs has become critical. That's where PartnerOptimizer, Inc. steps in. As Jay notes, "AI and other tools, like PartnerOptimizer, could do a much better job than surveys," capturing the evolving, intricate makeup of partner businesses without the need for repetitive and time-consuming surveys. PartnerOptimizer, Inc.’s AI-powered platform not only illuminates partner activities across these customer lifecycle touchpoints but provides vendors with the intelligence to strategically align with the right partners. By surfacing deep insights into partner expertise, vertical focus, and unique value propositions, we enable vendors to engage their ecosystems with clarity—tailoring rewards, incentives, and support to each partner’s multifaceted role. Sum total: in today's market, it’s no longer enough to simply ‘typecast’ partners. PartnerOptimizer provides the critical intelligence to understand and leverage these hybrid identities, driving partner alignment, optimizing wallet share, and uncovering new partners positioned to fill niche roles. This evolution transforms the partner ecosystem model from a ‘nice to have’ to an absolute must-have—unlocking deeper revenue potential and more engaged, long-term partnerships. Are you ready to move beyond the outdated silos and embrace a new era of ecosystem intelligence? PartnerOptimizer is here to help you make that shift. Learn more in Jay's blog post and let us give you a personalized demo and we can show you the true genetics of your partners. The demo link is here: https://lnkd.in/g2--ep9j https://lnkd.in/g89fHC_c

Is there such a thing as a secret sauce for efficient, precise, intentional partner acquisition and activation in the #b2btech channel and partnerships sector? Yes. Yes there is: https://lnkd.in/gBp8MkEA

?? Marketplaces? Hot. ?? Co-selling? Even hotter. ?? But the real heat? Understanding the partner networks of other ISVs within each marketplace. In 2024, a marketplace presence alone won’t cut it. To succeed, you need to dig deeper. It’s not just about choosing an ISV to co-sell with. You need to understand their partners, too, including the following: ?? Are those partners complementary to yours and what is the overlap? ?? Do they help you reach new markets or regions? ?? Do they extend the expertise of your ecosystem? ?? Are they aligned with your competitors and how much wallet share do they have? That’s where PartnerOptimizer, Inc. comes in. With AI-driven insights, PartnerOptimizer maps these crucial connections, helping ISVs find co-sell partners with the right ecosystem fit. And here’s why this matters: As Greg Portnoy Sarafin, EY’s Chief Partner Ecosystem Officer, explained on a recent episode of PartnerOptimizer, Inc.'s LinkedIn Live Series Ecosystem Chronicles, marketplaces like AWS, Microsoft, and Google are the new center of gravity for partnerships. To thrive, companies need more than just marketplace presence – they need strategic alignment within these ecosystems. ?? Watch the video below and/or ?? book a demo to see how PartnerOptimizer can boost your marketplace strategy! https://lnkd.in/g2--ep9j

?? Before heading to AchieveUnite’s Next Gen Partnering Summit, we put our PartnerOptimizer, Inc. Partner Intelligence Platform to work, doing what it does best: leveraging its AI-powered engine to mine publicly available data on millions of partner companies worldwide. ?? (Huge shoutout to AchieveUnite for an incredible event! ?? What a show!) Since the crowd was heavily focused on channel leaders in the public sector, we asked the platform to distill the number of US Public Sector cybersecurity partners, categorized by type/focus: general cybersecurity, MSPs, SIs, and vendors with a focus on the US public sector. Here's what we found: ?? 7,918 US Public Sector Partners with Strong Focus on Cybersecurity ?? 4,703 Managed Service Providers (MSPs) in US Public Sector with Strong Focus on Cybersecurity ?? 2,611 System Integrators (SIs) in US Public Sector with Strong Focus on Cybersecurity ??? 519 Cybersecurity Vendors with Focus on US Public Sector Next, we asked our platform – PIPE (Partner Intelligence Platform for Ecosystems) – to identify how many partners in those categories showed brand alignment with some of the vendors attending the conference, which you see here: US Public Sector Cybersecurity Channel Partner Brand Alignment to NEXT GEN SUMMIT - Attending Vendors (Aligned partners based on the 7,918 identified in PIPE) Microsoft Azure: 7,365 AWS: 4,174 Google Cloud: 3,038 HP: 2,215 HPE: 1,679 Fortinet: 1,295 Atlassian: 973 F5: 828 Trend Micro: 792 Nutanix: 615 Ivanti: 291 Netscout: 170 BeyondTrust: 169 Brivo: 29 The goal? ?? To make it dead simple for channel leaders to see how many partners could be serving their needs, how many they were already involved with, and how much room there was for growth. All while asking themselves key questions like: ? Do we know who these partner companies are? ? Do we want to know which partners match our Ideal Partner Profile? ? Do we know which new or existing partners we should invest in? The results? ?? Let’s just say, it was both fun and rewarding. One standout moment: A channel leader from a cybersecurity firm walked over, dropped the data sheet on the US sector partners in front of us, and said they’d sent a screenshot to their boss. The boss asked for confirmation that PartnerOptimizer could indeed answer those questions (spoiler: we can! ??), and requested a demo. ?? Want to know what our platform can help YOU see and take your partner strategy to the next level? Click below to schedule your demo and find out how we can generate similar snapshots for any vertical or partner attribute and give you the insights you need in real-time. Dina Moskowitz Clinton Gatewood Theresa Caragol Jessica Baker Carmen Sorice III https://lnkd.in/g2--ep9j

?? As we gather in the crisp fall air of the DC area for the AchieveUnite #NextGenSummit, it’s impossible not to feel the energy of the partnership ecosystem evolving for 2025. This summit brings forward essential pillars that highlight both the challenges and the opportunities within today’s complex partner ecosystems. It’s exactly the kind of dialogue PartnerOptimizer, Inc. is excited to engage with! One of the key topics is BUILDING TRUST IN PARTNERSHIPS. Trust, as many leaders here would agree, isn’t just about relationships—it’s about having partners who share your goals and fit into your long-term vision. It’s something we’ve seen firsthand: partnerships thrive when they’re built on deep alignment, not just surface-level agreements. And that kind of alignment comes from really knowing who your partners are, beyond just a handshake deal. Another big theme is CHANNEL TRANSFORMATION—rethinking traditional strategies to unlock new growth. Companies are realizing that growth doesn’t happen by chance; it happens when you’re able to adapt your ecosystem and find partners who help you innovate. We’ve always believed that when you have the right data at your fingertips, you can spot opportunities others miss and create value through partnerships that drive sustainable growth. Then, of course, there’s the role of AI IN MANAGING COMPLEXITY. AI isn’t just a buzzword anymore—it’s a necessity for companies managing vast partner ecosystems. We’ve been reflecting a lot on how AI can turn overwhelming amounts of data into clear, actionable insights. It’s no longer about collecting data; it’s about what you do with it that matters. That’s where businesses can really start to differentiate themselves. And finally, there’s the idea of CUSTOMIZING SUCCESS—building a strategy that’s as unique as the partners themselves. One thing that stands out in these conversations is that no two ecosystems are alike, and a one-size-fits-all approach simply doesn’t work. We see it every day: the most successful partnerships come from a strategy that’s tailored to specific goals and markets, not a blanket approach. There’s a lot of excitement here! We’re looking forward to contributing to these important discussions on how we can collectively shape a stronger, smarter partner ecosystem in 2025 and beyond, and @PartnerOptimizer can help bring it all together with AI-powered partner intelligence. #NextGenSummit #PartnershipEcosystems #AIforGrowth #PartnerOptimizer Dina Moskowitz Clinton Gatewood Theresa Caragol Jessica Baker Carmen Sorice III

If you are a #partnershipleader in a #b2b #saas that is growing through acquisitions, this episode of #EcosystemChronicles is a must watch. ? Why? Because it ain't no picnic to inherit new partners and sort through different partner program structures. But if you can figure out which newly inherited partners can sell your existing products, and which of your existing partners can sell your newly inherited products, there is enormous revenue opportunity. And the sooner you can figure that out- the faster you will monetize. If anyone can speak about this, it's Julie Koslen Diehl, one of the most "acquisition-experienced" channel chiefs I know. Julie is Director of Global Partner Enablement, Operations & Programs at insightsoftware where growth through acquisition is part of their DNA. Karen Fassio Kristy Davis Clinton Gatewood Theresa Caragol Jen Waltz ????????? Noah Mazur Rick Flores Asher Mathew Jay McBain Janet Schijns Kris Blackmon Tayler (Eastman) Blanc Nicole Caine Nancy Ridge Norma Watenpaugh Channel Marketing Association Partnership Leaders Cloud Software Association Cloud Girls Women in Cloud IoTSSA - Cybersecurity Services Association Inc. Microsoft AI Cloud Partner Program Amazon Web Services (AWS) Google Cloud Partners