PartnerCentric, Inc.

What do Macy's, PepsiCo, J. Crew, and PartnerCentric all have in common? Well... we were all top mentions in the March 21, 2025 edition of The Lead, written by Chief Content Officer, Sonal Gandhi. Get the scoop here! https://lnkd.in/g_7mpc5M #creatoreconomy #influencermarketing #affiliatemarketing #socialcommerce

Newsworthy is an understatement! Get a synopsis of our survey surrounding TikTok-driven purchases in this terrific piece from Cecilia Carloni at Net Influencer. Good, good stuff! https://lnkd.in/gGAXwEsd #creatoreconomy #influencermarketing #affiliatemarketing #socialcommerce

Affiliate marketing is a powerful tool for health and wellness brands. But, navigating it in a highly regulated industry is no easy task. From Rx and telehealth to supplements and fitness, brands must balance performance with compliance while leveraging trusted partners to drive growth. The good news? Healthcare brands that embrace strategic, compliant, and data-driven affiliate programs can unlock untapped potential in a rapidly evolving landscape. Ready to elevate your approach? Here's a comprehensive view of what that might look like. https://lnkd.in/gfh_NCRZ #affiliatemarketing #affiliatemanagement #affiliatestrategy #affiliateexpertise #affiliateagency

Authenticity is the game-changer in marketing. In this podcast episode, Lee-Ann Johnstone chats with Greta Dunne, founder of Marker Video, about how brands can build trust through authentic content. They explore the rise of micro-influencers in marketing strategies, how AI can enhance (not replace) authentic content, and why content ownership matters for cross-channel success. Get all the insights here. #affiliatemarketing #affiliatemanagement #affiliatestrategy #affiliateexpertise #AI https://hubs.ly/Q03c_KF-0

When Displate—known for its stunning metal posters—wanted to expand in the U.S., they needed an affiliate program that delivered big results—fast. We stepped up to the challenge! With a tight Q4 deadline and ambitious revenue goals, the PartnerCentric team implemented a data-driven, performance-first strategy. By leveraging FUSE? technology for partner selection and optimizing commission structures for profitability, Displate’s affiliate program exceeded expectations and set the stage for long-term success. The takeaway? The right strategy, partners, and tech can transform an ambitious vision into real, measurable growth. #affiliatemarketing #affiliatemanagement #affiliatestrategy #affiliateexpertise #affiliateagency https://hubs.ly/Q03c_KYj0

Nearly half of TikTok purchases are driven by influencers. The power of short-form content in driving impulse buys is undeniable—and the brief “ban” didn’t seem to slow things down. For brands, the takeaway is clear: Influencer-driven commerce isn’t just a trend—it’s a major revenue driver. Are you tapping into this opportunity? Read on to get an even more in-depth view of this trend. https://lnkd.in/g44zc3dA #influencermarketing #creatoreconomy #influencers #affiliatemarketing #socialcommerce

More exciting news from the U.S. Partnership Awards! PartnerCentric Founder & CEO Stephanie Harris is an “Industry Legend” finalist. Per the organization, "The Industry Legend honors an individual who has made significant contributions to the industry. Criteria should include industry impact, leadership, innovation, and fostering collaboration. The award celebrates long-term success, transformative contributions, and influence in advancing industry growth." We couldn't think of a more appropriate description of what Stephanie has driven in the affiliate industry. High-fives and congratulatory claps all around! https://lnkd.in/g4di-pJg #affiliatemarketing #affiliateexpertise #affiliatemanagement #affiliateagency

Is GA4 still a reliable tool for measuring affiliate performance? ?? With misattributions of up to 13% and conflicting data between platforms, it’s a question that’s sparking debate in the affiliate ecosystem. At PI LIVE USA, panelists Sol Wilkinson, Lacie Thompson, Brook Schaaf and Tom Rathbone will break it down - unpacking GA4’s challenges, exploring alternatives, and sharing how brands can better track incremental value and full-funnel partnerships. Here’s the key questions they’ll be tackling: ?? Why does GA4 underreport affiliate performance, and how can brands fix it? ?? How can data discrepancies between GA4 and affiliate platforms be resolved? ?? Is Media Mix Modeling a better alternative? ?? What data should brands share with publishers to strengthen partnerships? Don’t miss this session on Wednesday, April 23, at 11:20am. Get your ticket: https://lnkd.in/eyMWWW3P

Exciting news for PartnerCentric! ?? We have been shortlisted for the categories of "Best Performance-Based Partnership" with impact.com, "Industry Legend" for Stephanie's continuous contributions to the affiliate marketing industry and "Best Brand & Agency Partnership" for this year's Partnership Awards. Shout out to our fantastic clients DistroKid, as they were featured in the Best Brand and Agency submission and Displate , featured in the Best Performance-Based Partnership submission. It's always fun and rewarding to work with forward-thinking clients who are open to trying new and innovative things. Learn more about the awards here! https://lnkd.in/eEPhwakY #affiliatemarketing #affiliatestrategy #affiliateexpertise #affiliatemanagement

What is the value of a smart affiliate strategy? It CAN be measured! When VSP Individual Vision Plans set out to drive new customer revenue, they turned to PartnerCentric for a data-driven affiliate marketing strategy. The team deployed FUSE Incrementality?, identifying high-performing channels and unlocking new partnerships in untapped verticals. The results? Within just two weeks, a new email marketing partnership drove a 22% increase in leads, contributing to 18.5% of total affiliate sales—all attributed solely to the affiliate channel. VSP Individual Vision Plans saw such strong incremental revenue that they shifted more marketing spend to affiliate marketing, recognizing it as one of their most efficient growth drivers. Affiliate marketing isn’t just about partnerships—it’s about precision. With the right insights, it can become a powerhouse for scalable revenue. More on that here... https://lnkd.in/gFEgAeEn #affiliatemarketing #affiliatestrategy #affiliatedata #affiliateexpertise #affiliatemanagement