Particular Audience

Had an awesome time at REmade by Unmade on Tuesday. ?? Big thanks to Tim Burrowes and Belinda Cusack. The major takeaway is the opportunity to test and learn, digging into this requires some serious AB testing capabilities. We agree, incrementally can only be truly proven through proper testing. Watch out for some upcoming case studies on exactly this ?? Colin Lewis made the great point that while some fear Retail Media will cannibalise traditional trade marketing, it's actually the trojan horse for a new business model, offering better measurement and visibility for brands. Really enjoyed Sally Tobin's insights on the retail media landscape—excited to dive into the Mars United Commerce report card. A highlight was the well-moderated session by Hope Williams featuring Gai Le Roy, Mike Tyquin, and Fern Shannon discussing how retailers can better understand and engage with their target audience by exploring consumer attitudes towards convenience in online shopping and the value exchange in loyalty programs. Fern provided a fantastic brand perspective, sharing how Unilever has succeeded with retail media to drive brand growth and create deeper connections with customers. Rob Grogan and Julia Edwards' discussion on Retail Media for Gen Z & Millennials was fascinating, ideating on how Uber uses the 'quick commerce' approach when advertising liquor for riders on the way to a house party. Shout out to Adam Posner - Loyalty Specialist for your session on loyalty programs and retail media, really eye opening—also thanks for the heads up on NotebookLM, can't wait to give it a try. It was a pleasure speaking with so many industry leaders in the space Melissa Polglase, Sophia Furness, Nick Hinsley, Paul Brooks, Paulette Parisi, Ramy Youssef, Ben Campbell, Neil Ackland, Jane Schofield, Craig Muller, Elizabeth Toohey, Jon Harding. Wrapped up a great day with dinner alongside the team from oOh! and David Jones, Nick Smithwick Raen Waghorn-Hughes Clinton Angove Rasheed Rahman. Excited for Groceryshop next week and #RMSUK the week after with SMG and Path to Purchase Institute where Jessie Bove Dowd is hosting James Taylor, Nick Larkins, Taylor West and an awesome set of Retail Media leaders in London. Busy month! #retailmedia #ecommerce Particular Audience

Meet Lindsay at Unmade's #REmade #RetailMedia event today in Sydney

?? This is not your average #RetailMedia panel! Catch Clinch at the Retail Media Summit in London on October 16th, where we’ll take the stage to debate one of the industry’s hottest topics: what will we do in an RMN commoditization era? Don’t miss out! ??Connect with Team Clinch and book a meeting here: https://hubs.la/Q02Rp7GL0 #RetailMedia #RMNs #RMSUK2024 C/O PubMatic, Qsic, Particular Audience, SMG, Path to Purchase Institute

?? As retail media soars to new heights, there’s a question bubbling beneath the surface: Is it a sustainable marketing revolution, or just a bubble waiting to burst? At this year's Retail Media Summit UK, we’ll tackle this debate head-on in our must-see panel session: ?? “Is Retail Media the Latest Marketing Bubble, and Is It About to Burst?” With retail media set to overtake total TV ad spend by 2028, the industry shows no signs of slowing down. But how long can this expansion continue before the bubble pops? Has retail media peaked, or is the best yet to come? What to Expect:? ? A lively debate featuring experts from Clinch, PubMatic, Particular Audience, and Qsic ? A deep dive into whether retail media has reached its limit—or if more growth is on the horizon ? Insights into the challenges that could burst the bubble as more brands and retailers jump in ? Exploration of untapped opportunities that could drive the next wave of innovation ?? 3 weeks to go until the UK’s original retail media event, taking place on the 16th October ?? Location: Battersea Arts Centre, London ?? Last tickets remaining! Get yours here:?https://lnkd.in/eygKGwVu Jessie Bove Dowd?|?Babs Kehinde?|?Nick Larkins?|?James Taylor?|?Taylor West?|?Emma Dean Path to Purchase Institute?|?{Capture}?|?Plan-Apps?|?Threefold

Here's the latest news from the #BeautyTechAtelier, L'Oréal's Startup Acceleration Program at STATION F ?? ?? EKOO Audio Business Platform received the Customer Experience Grand Prix of the Paris Retail Week ?? VX Media supports La Roche Posay latest product launch, the Mela B3 Serum, with advanced 3D content. ?? MatchTune CEO, Philippe GUILLAUD will be a panelist at the at the 2024 Production Music Conference in Los Angeles. ?? Data?ads was at the eCommerce Expo in London this September 18 and 19. ?? Particular Audience is hosting the next VIP Retail Media Dinner in Las Vegas this October 6. ? #Innovation #Beauty #Startups

Spaces limited to 2 per retailer, running out fast. Please reach out if you’d like to join the #retailmedia leadership dinner in Vegas #groceryshop PubMatic Threefold Particular Audience

How to increase advertiser participation and unlock growth in #retailmedia Most retail media networks today are constrained for this simple reason

We are extremely proud to be a part of the Retail Media industry's leading event #RMSUK #RetailMedia SMG Threefold Path to Purchase Institute Get in touch for more information and join us there! October 16th | Battersea Arts Centre | London Thanks to Bethany Gerrard and her brilliant team for doing such a great job organising it all. We can't wait!

Here's the latest news from the #BeautyTechAtelier, L'Oréal's Startup Acceleration Program at STATION F ?? ? ?? Particular Audience has been selected to be part of National Retail Federation 2025' Innovators Showcase in NYC. ?? MatchTune will host a webinar on "how #AI is transforming the music industry?" on September 25. ?? EKOO Audio Business Platform discloses an infographic about the podcat industry ?? GEEIQ's founder, Charles Hambro shares his thoughts about virtual brand experiences as the startup released their latest report "The State of Virtual Brand Experience Part III. ? #Innovation #Beauty #Startups

Particular Audience is proud to have been selected as part of NRF 2025's Innovators Showcase ???? See you in NYC!