Parks Associates

?? Ready to join the smart home revolution? Or maybe you're just here for the memes? Either way, we've got you covered! From energy efficiency tips to the latest in tech trends, Parks Associates is your go-to source for all things innovation. Follow us…to save the puppies of course. ?? #TechTrends #SmartHome #Innovation #ParksData

"Smart home markets experienced growth during the pandemic and are now settling into a more normalized pattern," said Jennifer Kent, Ph.D. , VP, Research, Parks Associates.?

if you need research, thought leadership, visibility - please consider our team to help you - we lead with integrity and are a trusted resource for many businesses across the industries touching the consumer and small business I loved when someone told me today how awesome it is that Parks Associates has so many women on its team. ?? ?? I could never be where I am today without the incredible guidance, mentorship, and trust from Tricia Parks - an amazing pioneer and visionary -- who founded our business many years ago! We are proudly working to end our 38th year in business with much to look forward to in year 39 as a 2nd generation family owned business ?? ?? ?? #womenintech #womeninresearch #womenleaders #leaders #marketresearch ??

Thank you Chloe Morawski and Origin

Thank you to everyone who attended the 7th annual Future of Video hosted by Parks Associates! Our CEO Tricia Biggio spoke about how GenAI is transforming the media landscape and furthering Invisible Universe’s mission to incubate original IP and engage audiences in the next generation of animated franchises ? #GenAi #DigitalStorytelling #FutureofVideo #Streaming #Animation

“Users want immersion and interactivity with streaming content. We are on the cusp of overcoming bandwidth limitations through novel compression and AI regeneration,” said Blake Fox, VP of Engineering at IKIN, at the Parks Associates’ Future of Video panel on Generative AI: Production, Personalization, Monetization. Fox was on hand to talk about how Guided AI could add streaming efficiency.?? #FutureVideo24?#ASIMOV #videocompression Parallel Communications Group, Inc. John Stafford

Thank you ?? Mindi Sue Sternblitz-Rubenstein, MBA foe your hard work and effort !

Thank you Chloe Morawski and Origin

Read more for insights from the #FutureVideo24 keynote panel: Future Role of Advertising in Streaming Services Ajinkya Joglekar, Senior Vice President, Marketing, EchoStar Corporation ? The idea of how you move people through the funnel and drive attribution is key. Can you do something that drives more interest or awareness? Maybe bring people into the funnel at a later stage. ? We try to get the user to give us more information like implicit information so we know more about them. We also have different things that we can serve in different geolocations. It has to be consumer-centric, it needs to have value to the customer. Stacy Jolna, Co-Founder/Chief Marketing Officer, ClixTV.com ? Here we are trying to break through the chaos. We have to push through and focus on relevancy for consumers to get to the other side. ? We also want to prime people to purchase. People are getting tired of being advertised to but we still need to work on getting people through that funnel. Chloe Morawski, Head of Brand & Agency Partnerships, Origin ? We want to make sure people are watching these ads that we are replacing. ? Sometimes you don’t want to be sold to but you still can enjoy that ad. Sambit Patnaik, VP Product Management, Yieldmo ? We allow people to opt-out. Not many apps right now but we do expect that to be coming in the next few years. ? Collapsing the purchase funnel through QR codes through TV more. Create an ease of connecting brands to that viewer. Ravi Viswanathan, Strategic Partnerships, Google Ad Manager, Google ? There is a lack of transparency between what is being bought and what is being sold. ? GenAI is going to have a huge impact in this space. Not just in format, but also in keeping track of the data and providing a personalized experience. Chris Yates, Chief Commercial Officer, Mansa? ? The fragmentation data always creates challenges. First watch is important to us - that tells us what drove them into our app.? ? We obsess over A/B testing. If someone can be running that A/B tests for me, that would be great. How to optimize the experience but not chasing every incremental penny, but instead what people are really interested in and what gets them coming back.?

Read more for insights from Jake Cohen during his #FutureVideo24 keynote: ? Jake Cohen, Associate Vice President and Co-Head of Content, Verizon Consumer Group, Verizon ? Much of what we do from a content perspective is rooted in research, and is a direct response of what our customers want. We find partners that are premium and in high demand. ? For awhile, customers had high familiarity with Verizon. Now, we look to our partners as a core part of our business to give customers what they love and at prices they can not get elsewhere. ? We’ve gone back to fundamentals in the business. We are always focusing on key, core elements. ? We are the OG subscription service. We are able to take best practices to reduce churn for Verizon and our partner subscription services.?