Parkrise is a soft brand that redefines extended-stay hospitality by blending the comfort and features of a furnished apartment with the flexibility and amenities of a hotel. Focused on hotel conversion opportunities, Parkrise offers hotel owners a cost-effective alternative to rigid, high-cost PIP requirements from traditional franchisors. Our brand is designed for properties that no longer fit the mold of legacy extended-stay brands by providing a flexible framework that allows each property to retain its unique personality while meeting modern guest expectations.
Parkrise targets the ultra-extended-stay segment, catering to guests who need accommodations for 30+ nights. From relocating professionals and project-based workers to snowbirds, seasonal employees, and even locals seeking greater flexibility, Parkrise provides a home-like environment without the long-term lease commitments of traditional apartments. This model is perfect for markets with unmet demand for flexible, extended-stay options and for hotel owners looking to maximize profitability through leaner operations.
Our soft brand approach offers:
Flexible PIP Requirements: Cost-effective conversion options that avoid the expensive, inflexible requirements by legacy brands.
Labor-Light Model: Reduced staffing needs through mobile check-in, mobile keys, and fee-based housekeeping services.
Neighborhood-Centric Design: With assistance from Parkrise’s Brand & Culture Delivery Team, each property integrates into the local community, with partnerships for food trucks, local events, and curated amenities that reflect the neighborhood culture.
High Profit Margins: Properties achieve 50-70% GOP, with some eligible for a GOP Guarantee.
Join Parkrise and be part of the fastest-growing segment in hospitality, where flexibility, profitability, and community converge.
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所属行业
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酒店业
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规模
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2-10 人
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类型
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私人持股
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创立
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2023
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领域
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Hospitality、Apartment Living、Multifamily和Extended Stay
