Parketing Collective

Announcing our featured experts for the next monthly TPC meeting! ? Drum roll please... ?? ? ? Sofia Kuhn, Marketing Coordinator, Survision: LPR/ANPR ? ? Esther Michael, Social Media Coordinator, Denison Parking ? ? Joslin Serrano, Business Analyst, Parkway Corporation ? We are thrilled to announce the three unparalleled parketers who will lead an engaging discussion on Social Media Marketing! ? Here are the event details: ? Date: Thursday, March 27 Time: 11:00 AM ET / /8:00 AM PT For an invite: [email protected] *open to members and non-members ? Don't miss out on this exciting opportunity—reach out today! #unparalleledparketing #parketing #parking #parkingindustry #parkingleadership #marketingleadership #socialmedia #marketingstrategy

This month's Parketing Collective "Members Take The Mic" was a little bit different and a whole lot of fun! In lieu of a presentation, a panel of three experts spoke on the topic of thought leadership & public relations in the parking industry: Karin Maake, Christopher Perry, CAPP, & Bill Smith! Check out this deck for the questions that guided our conversation *plus* some extra slides spliced in with the main takeaways. Next month's meeting topic will be announced soon, sourced from input and ideas from our community! If you have a topic you'd like to see covered, drop it in the comments or contact the TPC envoys: [email protected] #unparalleledparketing #parketing #parkingindustry #parking #parkingleadership #marketingleadership #publicrelations #thoughtleadership #pr #marcomms #commsstrategy

Ready for a sneak peek, parketers? Thursday's TPC panel on thought leadership, public relations, & comms in parking features Karin Maake (FAAC Parking Solutions), Bill Smith (Smith Phillips Strategic Comm), & Christopher Perry, CAPP (Parking Base). These expert POVs comprise the three main components of the thought leadership ecosystem: Pipeline, Production, & Promotion. Drop in to learn how it works! Get an invite: [email protected] #unparalleledparketing #parketing #parking #parkingindustry #parkingleadership #marketingleadership #thoughtleadership #pr #publicrelations #internalcomms

In this month's TPC member meeting, we're trying something different: an expert panel, on a timely topic, with a tremendous line-up! Join us for a convo led by three parketing & sales pros who represent three different parts of an interconnected ecosystem – one where thought leadership & PR help companies grow pipeline, launch products, & penetrate new verticals. Our panelists: ?? Bill Smith, Owner @ Smith Phillips Strategic Comm ?? Karin Maake, Head of Marketing & Communications, North America @ FAAC Parking Solutions ?? Christopher Perry, CAPP, SVP of National Sales & Operations @ Parking Base This panel will be moderated by Sarah Becherer, VP of Marketing @ Ocra & voracious consumer of parking thought leadership! Details: Date: Thursday, February 27 Time: 2:00pm ET / 11:00am PT Register: [email protected] Looking forward to hearing your thoughts! #parketing #unparalledparketing #parkingleaders #marketingleaders #thoughtleadership #parkingpr

MEMBERS TAKE THE MIC! ?? ?? On Thursday, February 27, TPC will convene to swap insights, opinions, and experiences on the power of press & thought leadership in the parking industry. We couldn't be more amped to discuss amplification! Topics to be covered include: ?? The value of thought leadership ?? How to identify thought leaders in your org ?? Using editorial content to create product differentiation ?? Ideal channel mix for content promotion ?? Enhancing executive visibility ?? Equitable storytelling tactics ?? Fostering partnerships through editorial collaboration If you're a TPC member with insights to share, contact your envoys at [email protected] to get involved! As a reminder, TPC is free and open community for all parking industry marketers and the "parketing curious". Discussions are open to members and non-members alike. Join TPC: https://lnkd.in/ecqCd-_z Sign up for the webinar: [email protected] See you in two weeks! #unparalleledparketing #parketing #parkingleaderhip #marketingleadership #parkingmedia #thoughtleadership

Reposting for reach across the industry: SpotHero is hiring a Sales Enablement Specialist! Part of TPC's mission to is elevate the parking industry as a whole and highlight marketing's critical role in its growth. To increase reach for parketing roles you're hiring for, send us the link to *your* post and we'll reshare it. #unparalleledparketing #parketing #parkingjobs #marketingjobs #salesenablement #b2bmarketing

Happy Monday, Parketers! Shoutout to one of our amazing members and co-founders of The Parketing Collective, RJ Juliano.??? He participated in a stunning panel last week and shared some enlightening insights on the relationship between Customer Experience and IT and the benefits of successful collaboration. We love seeing our outstanding members shine bright in opportunities like this! Cheers to you, RJ!??? ?? ??

So... how are we feelin' about AI, parketers? Excited? Blown away? Skeptical? All in, on the fence, or out of the loop? It's the perfect place and time for our group to connect to discuss the tech available and the opportunities it affords us, as well as any questions we have about its utility for our businesses. All parketers and the "parketing curious" are invited to join us for a member meeting of the minds on Wednesday, January 22 @ 3:00pm ET / 12:00pm PT! This convo will be community-led and moderated by Heidi Barber, VP of Marketing @ Parker Technology. Sign up or learn more: [email protected] #unparalleledparketing #parketing #parking #parkingindustry #parkingtechnology #parkingleadership #parkingoperations #marketingAI #marketing #marketingleadership

Join us in a resounding "woohoo!!!!" for TPC member Katie Goebel on her promotion to Senior Manager, Sales Enablement & Operations @ SpotHero! Katie is a super strategic parketing leader who operates expertly at the intersection of sales, marketing, & other departments on critical initiatives that grow revenue for SpotHero & their partners. She also helped led our discussion on sales enablement in November! You can check out her insights here: https://lnkd.in/eY6aWx2P Congratulations, Katie! ?? ?? #marketingleadership #marketing #parketing #unparalleledparketing #parkingleadership #parkingindustry

Happy 3rd park-aversary at Parker Technology to TPC member & content marketing queen Katelyn Perman! ???? We’re so lucky to have you as part of our community of unparalleled parketers. A toast to your success so far, and all that is to come! ??