ICYMI: ?? Katie Taylor-Amanda Serrano Netflix bout becomes most-watched women's sporting event, and more top stories.
PARITY | A Group 1001 Company
营销服务
Our goal is to change the game for women athletes through powerfully inclusive and equitable brand partnerships.
关于我们
Minority-founded in 2020 and recognized by Front Office Sports as one of the 2023 Best Employers in Sports, Parity's mission is to close the gender income and opportunity gap in professional sports. By developing high-impact collaborations between brands, professional women athletes and their fans, Parity has proudly put millions in the pockets of women athletes, attracting dozens of brands to the movement in the process. The platform offers connections to more than 900 women athletes from 70+ sports, including well over 200 Olympians and Paralympians. For more information on how to tap into the rapidly rising influence and popularity of women athletes, visit https://paritynow.co.
- 所属行业
- 营销服务
- 规模
- 11-50 人
- 总部
- New York
- 类型
- 私人持股
- 创立
- 2020
- 领域
- influencer marketing 、consulting和women's sports
地点
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主要
获取路线
US，New York
PARITY | A Group 1001 Company员工
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Leela Srinivasan
CMO turned CEO at Parity | Enabling brands x pro women athletes to build powerful partnerships
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Chris B. Hewatt
Founder at Azul Property Management
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Mandy Anderson
VP of Revenue at Parity | Enabling brands x pro women athletes to build powerful partnerships
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Kerri Schiff
Media Artist
动态
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After narrowly missing the Paris 2024 Olympic team by just 6cm, Quanesha Burks OLY faced a moment of doubt that many athletes fear: ‘Am I still an Olympian?’ But through resilience and reflection, she found a powerful truth — no athlete's worth is tied to a single achievement. Her journey highlights the raw, unspoken struggles of athletes: the identity crises, the weight of expectations, and the mental toll of falling just short of a dream. Yet, Quanesha’s story also shines with hope and strength. She’s embraced her identity beyond the podium and proven that setbacks don’t define us —they reveal our strength. ?? ?? in to read her reflection on identity, resilience, and finding worth beyond sport: https://lnkd.in/gdYJUZtg #ParityAthletePOV #Olympian #TrackAndField
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#ParityWeek is taking the world by storm! ???? From the Billie Jean King Cup: Parity athletes Brittni Mason and Vero Boquete brought their star power to the court with meet-and-greets, the honors of the coin toss, and front-row seats to the action! ???? Catch the best of the best tomorrow in the finals — don’t miss it! ? Gainbridge Women's Sports Foundation #ParityAthletes #BJKCup #WomensSports?
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Thank you?Sports Business Journal??? We feel honored to keep driving our mission forward with a team that loves doing it. ?? ?? https://lnkd.in/gdv6VVmb #ParityNow
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?? The Billie Jean King Cup by Gainbridge isn’t just another tournament – it's the World Cup of women’s tennis. ?? As the largest international women's team event, this competition showcases not only fierce matchups but also Billie Jean King's lasting legacy in women’s sports. With Gainbridge’s partnership, the Cup now awards equivalent prize money to the Davis Cup, elevating the stakes and spotlighting women's tennis on the world stage. From Leylah Fernandez’s rising star to veteran Lindsay Davenport leading Team USA, this year’s tournament in Malaga promises unforgettable moments and fierce competition. ???? ?? to the story on this iconic event and how Billie Jean King's impact continues to inspire new generations, written by Skyler Samuelson Espinoza: https://lnkd.in/eitWxb94 #BillieJeanKingCup #Tennis #WomensSports
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ICYMI: ?? Premier Lacrosse launching women's league in 2025, and more top stories.
This Week's Women's Sports Recap
PARITY | A Group 1001 Company，发布于领英
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ICYMI: ?? Ida Sports receives $2M investment to grow women-first cleats brand, and more top stories.
This Week's Women's Sports Recap
PARITY | A Group 1001 Company，发布于领英
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PARITY | A Group 1001 Company转发了
Parity Week by Gainbridge is officially here! ????? In episode?121?of ??The Business Case For Women’s Sports, presented by?Ally, Caroline sat down with Leela Srinivasan - the CEO of PARITY | A Group 1001 Company, Olga Harvey - the COO at the Women's Sports Foundation, and Mike Nichols - the Chief of Sponsorship Strategy & Activation at Group 1001 and Gainbridge - to discuss a very special women’s sports program taking place this November called “Parity Week by Gainbridge.” Gainbridge, Parity & the Women’s Sports Foundation are teaming up to “invest in the future of women’s sports.” Inspired by Billie Jean King - who started the Women’s Sports Foundation 50 years ago with a $5,000 check - this year, Parity Week by Gainbridge includes the distribution of $150,000 in grants to 21 deserving organizations that support girls & women through sports & education. Throughout the month of November, grant recipients will execute projects to create more access and opportunities for girls & women in sports across the U.S. In this episode, hear all the details of the 2024 edition of Parity Week by Gainbridge, and why Parity, the Women’s Sport Foundation, and Gainbridge are committed to helping the next generation of girls & women pursue their athletic dreams. ??Listen now: https://lnkd.in/eThBDXj9 #womenssports?#womeninsports?#sportsbiz?#sportsbusiness?#allygoals?#watchtochange?#parityweek?#gainbridgegoals
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ICYMI: ?? New women's professional baseball league set to launch in 2026: 'Our time is now,' and more top stories.
This Week's Women's Sports Recap
PARITY | A Group 1001 Company，发布于领英
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PARITY | A Group 1001 Company转发了
CMO turned CEO at Parity | Enabling brands x pro women athletes to build powerful partnerships
One of my favorite podcast hosts, Ian Faison, recently invited me on his “Remarkable” show to go deeper on how and why B2B marketers should be leaning into women’s sports and partnerships with pro women athletes. It was a really fun conversation about experimentation, finding the perfect athlete match and much more. Thanks for hosting me, Ian! Show available here: https://bit.ly/3C4NFq0 B2B marketers, don’t let your consumer marketing counterparts have all the fun! Ping me anytime to brainstorm opportunities in women’s sports. Seriously. #womenssports #sportsbiz #marketingstrategy #brandmarketing
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