?? JUST RELEASED ?? From Moment to Mainstream: What International Consumers Really Think About Women's Sports Report ????? Done in partnership with SurveyMonkey, this report is the largest global study on women’s sports fans. Here's just a glimpse at the insights from 14,000+ people across 7 countries: ?? 77% watch women's sports (only 8% less than men's sports) ?? 64% believe there's not enough media coverage of pro women's sports ??♀? 88% think pro women athletes are impactful role models Download the full report here ?? https://lnkd.in/eYCRDQGi And learn more about our partnership with SurveyMonkey and research here ?? https://lnkd.in/e9uJpzqX #MomentToMainstream #SurveyMonkeyxParity
PARITY | A Group 1001 Company
营销服务
Our goal is to change the game for women athletes through powerfully inclusive and equitable brand partnerships.
关于我们
Minority-founded in 2020 and recognized by Front Office Sports as one of the 2023 Best Employers in Sports, Parity's mission is to close the gender income and opportunity gap in professional sports. By developing high-impact collaborations between brands, professional women athletes and their fans, Parity has proudly put millions in the pockets of women athletes, attracting dozens of brands to the movement in the process. The platform offers connections to more than 900 women athletes from 70+ sports, including well over 200 Olympians and Paralympians. For more information on how to tap into the rapidly rising influence and popularity of women athletes, visit https://paritynow.co.
- 所属行业
- 营销服务
- 规模
- 11-50 人
- 总部
- New York
- 类型
- 私人持股
- 创立
- 2020
- 领域
- influencer marketing 、consulting和women's sports
地点
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主要
获取路线
US，New York
PARITY | A Group 1001 Company员工
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Leela Srinivasan
CMO turned CEO at Parity | Enabling brands x pro women athletes to build powerful partnerships
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Chris B. Hewatt
Founder at Azul Property Management
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Mandy Anderson
VP of Revenue at Parity | Enabling brands x pro women athletes to build powerful partnerships
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Kerri Schiff
Media Artist
动态
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With only 6% of Fortune 500 companies sponsoring women’s sports, there’s a massive opportunity for small and emerging brands to seize the moment. Smaller brands have the opportunity to take advantage of a gigantic (and prosperous) women's sports “white space", and create a sport marketing strategy that fits their budgets. In this article, Caroline Fitzgerald - the Founder from GOALS | Women’s #SportsBiz, breaks down why you don't need to be a?Fortune 500 company to invest in women's sports - and why the time is now to try-out a sponsorship in women’s sports - no matter how large or small your brand might be. #SportsBiz #WomensSports #SportsMarketing #AthleteMarketing
Untapped Potential: Why Small(er) Brands Should Sponsor Women’s Sports
PARITY | A Group 1001 Company，发布于领英
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Our sister company, Gainbridge, continues to lead the charge in closing the gender income gap in professional sports! ???? #WomenSports #SportsBiz
$9.6 million player prize money purse for 2024 Billie Jean King Cup by Gainbridge Finals
billiejeankingcup.com
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PARITY | A Group 1001 Company转发了
VP of Revenue at Parity | Enabling brands x pro women athletes to build powerful partnerships
Looking forward to representing PARITY | A Group 1001 Company at Adweek in New York City this coming week! If you're checking out Advertising Week or Brand Innovators Marketing Leadership Summit, send me a note and let's connect! #sportsmarketing #paritynow #letspaywomenathletes
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ICYMI: ?? The GIST’s ‘bet’ on women just earned 1 million email subscribers, and more top stories.
This Week's Women's Sports Recap
PARITY | A Group 1001 Company，发布于领英
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From the court to the racetrack and now onto the piste! ??????? We teamed up with USA Fencing to bring Epiphanny Prince and Aurora Straus to an epic event — fencing at Grand Central Station! ??? Watch how these incredible athletes brought their competitive fire to a whole new arena, proving that with passion, any sport can be conquered. ???? Behind-the-scenes moments, competition, and a whole lot of fun — this is what brand-athlete partnerships are all about! #AthleteMarketing #BrandPartnership #AthleteStorytelling #EventMarketing
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Parity's Katie Shaffstall and Lindsey McKone saw a gap in the sports memorabilia world — no marketplace was dedicated solely to professional women's sports memorabilia. ???? Determined to serve this underrepresented fan base, they launched the Parity Locker in 2023, the first marketplace to focus exclusively on gear from female athletes. From Toni Breidinger’s race-worn visor to Olympic and Paralympic gear that can’t be found anywhere else, Parity Locker is creating a new space where fans can connect with their favorite women athletes through one-of-a-kind collectibles. Katie and Lindsey knew that women’s sports fans deserved a place to celebrate the game’s history in the same way men's sports fans do. The Parity Locker is not just about memorabilia— it’s about putting money directly into athletes’ pockets and fostering deeper connections between athletes and their fans. ???? In this blog by Skyler Samuelson Espinoza, you'll discover how the Parity Locker is elevating women’s sports and filling the gap in the memorabilia market! ?? https://lnkd.in/egxGwDke #WomensSportsMemorabilia #ParityLocker #ParityNow #FanTrends?#SportsBiz #SportsTrends #AthleteMarketing
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#WomensSports ARE the moment! ???
I live to Ignite the Human Behind High Performance and Unleash Your Authentic Excellence - Keynote Speaker, Author of "Raising Tomorrow's Champions". Former Pro Soccer Player & USWNT Member. Limitless Minds Room Tilter.
Give me 2 minutes to tell you a story. A Her(o)’s journey that involves slaying a dragon in 2019. Etching into stone Equal Pay for Team USA Act in 2023. Making HERSTORY on the daily in 2024. And rewriting the script on what it means to be a female athlete. FOREVER. And while I've never considered myself a poet, this feels like poetry. For everyone who watches women sports - this one's for you. ?? Much love to my people and organizations doing the WORK: Una Johannsdottir Doron Wijker Daniel Mickelson Theresa McDonnell David Berri Elizabeth Montavon Leela Srinivasan Valerie Frey Thora Helgadottir Valentina Patrini Katrín María Timonen Meg Marsan Rapelye, MSW Sam Rapoport Just Women's Sports Women's Sports Foundation PARITY | A Group 1001 Company Chryssa Zizos Live Wire Strategic Communications #internationalkeynote #womenssports #athletesonlinkedin #linkedinsports #equalpay #womenssoccer #wnba
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Collaborating with athletes goes beyond performance — it’s about creating authentic, relatable stories that resonate with real consumers. ???? See how we helped IPSY partner with Paralympians Emma Schieck (PLY), Kaleo Maclay and Brittni Mason to merge beauty and sport, showing the power of personalized products on their path to Paris 2024. Whether prepping for the Paralympic Games or everyday life, these partnerships bring brands closer to their audiences in new and refreshing ways. ???? #BrandPartnership #AthleteStorytelling #AthleteMarketing #BeautyBrands #BrandAmplification #ParalympicMarketing
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ICYMI: ?? The best investment opportunity in the coming decade? Women’s sports, and more top stories.
This Week's Women's Sports Recap
PARITY | A Group 1001 Company，发布于领英