69% of mothers feel more likely to be passed up for a promotion after maternity leave and 72% of employees feel moms are penalized for having a family ?? For parents, especially #workingmothers, parental leave can be seen as a one-way ticket to career stagnation. But when #parentalleave is handed tactfully, with thoughtful planning, off-ramp and on-boarding support, it can become a major moment for parents to pivot their career, transition to a new role, and for managers to encourage the career growth of their #workingparents. Join our Deep Dive tomorrow, September 24th with Amanda Hemm and Sarah Bernier Olin, PCC as they break down how Parental Leave can be an opportunity for growth. Register below ??
Parento
保险业
New York，NY 4,509 位关注者
Transforming workplaces through paid parental leave insurance.
关于我们
Parento is solving the paid parental leave crisis in the United States through gender-neutral paid parental leave insurance. Our pioneering suite of products is fully customizable and offers a solution for employers to roll out generous paid parental leave affordably and easily. Designed to support working parents, our program mitigates the financial cost, risk, and management of paid parental leave for HR, payroll, and finance. To enhance the employee experience and successfully support working parents, Parento's program includes integrated, proactive one-on-one emotional and parent coaching. Directly linked to increases in retention, workplace diversity, productivity, and parental emotional wellness, paid parental leave is becoming a deal breaker among today's family-first generation. Parento's holistic approach to paid parental leave enables companies to retain, attract, and promote working parents, especially working moms. Parento is available to employers only and is not sold to individuals. Available nationwide for employers with 10 - 10,000 employees.
- 网站
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https://www.parentoleave.com
Parento的外部链接
- 所属行业
- 保险业
- 规模
- 11-50 人
- 总部
- New York，NY
- 类型
- 私人持股
- 创立
- 2019
- 领域
- Paid Parental Leave、Insurance、Maternity Leave、Paternity Leave、Family Leave、Leave Administration、Leave Compliance、Parent Coaching、Employee Experience、Wellness Program和Famtech
产品
地点
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主要
获取路线
US，NY，New York
Parento员工
动态
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If a father is not taking the full parental leave available to them, that's a red flag. Not against the father, but against the employer. ?? How does the workplace culture support fathers? Are managers encouraging and supportive of paternal involvement? Is it assumed that only moms/birthing parents take leave? Is it viewed as a "vacation"? ?? Is there a fear of retaliation or career stagnation? 54% of men said they were worried going on parental leave would negatively impact their career and promotion opportunities. ?? Has anyone in upper/senior management modeled a healthy paternity leave? Leadership has to model the behavior: men, regardless of company position, should take leave. At Parento, our CEO and founder took leave *twice* just to get it right. https://lnkd.in/eUcSGyiQ?
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Our founder, Dirk Doebler, joined the Front Lines team to break down how we're able to pioneer a new insurance category: paid parental leave. Thanks for spotlighting our process and journey to reinvent insurance that works for working families. Listen here: https://lnkd.in/dCEjNJjS
Transforming Parental Leave from HR Initiative to Finance Solution: Lessons from Parento's Journey We spoke with Dirk Doebler, founder of Parento, about building a category-defining insurance platform with a 95 NPS score. Here are the key go-to-market lessons from their journey: → Solve the hidden blocker. Parento discovered parental leave wasn't stalled by HR resistance, but by finance uncertainty. They transformed a benefits conversation into a finance solution focused on ROI and cost certainty. → Challenge traditional ICP metrics. Company size and industry weren't predictive of success. They found psychographic factors - genuine investment in employee wellbeing - mattered more than firmographic data. → Build dual-stakeholder messaging. Finance needed ROI clarity and predictable costs, while HR needed implementation support. Parento developed distinct but complementary narratives for each audience. → Convert market myths into advantages. Common objections (mass exodus post-leave, men not taking leave) became opportunities to demonstrate value through data-driven counter-narratives. → Expand beyond core innovation. Their unique insurance product opened doors, but comprehensive support services drove engagement. Two-thirds of eligible parents use their program, averaging 13 hours of support. These insights from Parento demonstrate how reframing market problems and challenging conventional wisdom can create category leadership. Listen to the full conversation with Dirk Doebler on Category Visionaries to learn more about building customer love in the unloved insurance industry here: https://lnkd.in/dCEjNJjS #B2BStartups #GTM #ProductMarketFit #StartupGrowth #InsurTech
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We're #hiring a new Head of Partner Sales (PEOs/HCMs) in United States. Apply today or share this post with your network.
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We're #hiring a new Account Manager in United States. Apply today or share this post with your network.
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We're #hiring a new Senior Sales Consultant - Broker Channel in United States. Apply today or share this post with your network.
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What are we predicting for 2025? While we can't see the future, we can see the writing on the wall for employee benefits, policies and programs - and know what working parents want. We predict a renewed emphasis and employee-led fight for more from their workplaces: flexible, parent-friendly policies that let them parent and work seamlessly.
Our Family-Focused Workplace Policy Predictions for 2025
Parento，发布于领英
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Our hearts are heavy and with Los Angeles as they navigate these unprecedented wildfires. We are thinking of all of the families having to make tough, and seemingly impossible, decisions. Here are resources from the California Dept. of Food and Agriculture: https://lnkd.in/eThrJw8b You can donate to the American Red Cross - Los Angeles chapter here: https://lnkd.in/dXNbgMvb
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Working with clients like Intrinsic Digital who support their employees when they need it most, is some of our most fulfilling work. Thank you for investing in the emotional and mental health of your working parents ??
We are proud to work with Parento, a parental leave insurance company, to offer resources like this. We had a few new Intrinsic Digital babies onboard in 2024, and we couldn't be happier for our team. With growing families comes growing support needs, and we’re committed to ensuring our team has access to the best resources and benefits. Thanks to Parento, we’re able to celebrate these milestones while providing meaningful support for our employees. #mentalhealth #worklifebalance #parento #parenting #marketing
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2024 was a BIG year for our small team. We grew our team. We championed parents. We expanded our products. We invested in personalization. We obsessed over experiences. We fought for #paidparentalleave everyday. It's hard to capture a year's worth of impact in just a few pages, but here are some of our wins that helped normalize paid leave, jumpstart families, support working parents when they needed it most, and transform workplaces. And a special thank you to the Parento team ????