Parch Spirits Co

It's #breastcancerawarenessmonth & as the daughter of a 2-time breast cancer survivor & business partner to a #cancer survivor, the big C is always top of mind, especially in regards to #alcohol consumption. At Parch Spirits Co you will hear me say "we are not anti-alcohol, we are pro-moderation & advocates for information" & in that vein here is why I now drink 70% less alcohol ????& why my homeland ???? will be introducing cancer warming labels to ALL alcohol products in 2026. MUST READ this breakthrough piece in Mother Jones by Stephanie Mencimer: https://lnkd.in/eVBs3nKy "The research linking alcohol to breast cancer is deadly solid. There’s no controversy here. Alcohol, regardless of whether it’s in Everclear or a vintage Bordeaux, is carcinogenic. More than 100 studies over several decades have reaffirmed the link with consistent results. The National Cancer Institute says alcohol raises breast cancer risk even at low levels." Susan G. Komen https://lnkd.in/eiVrdEbt World Health Organization https://lnkd.in/eXdW_G94

What a whirlwind week for #nonalc first Diageo buys Ritual Zero Proof, then LVMH invested in FRENCH BLOOM (can't hurt if your surname is Champagne Taittinger!!) - how much did they pay, what are they now valued at & who is next? Will Pernod Ricard buy Ghia or will The Coca-Cola Company buy hiyo? What are your predictions for this nascent & fast growing category? https://lnkd.in/gYvJF5h4

Parch Spirits Co is my 2nd #startup beverage company. My first failed when my biz partner went AWOL ?? but my second with my wonderful new business partner Rodolfo (Rudy) Aldana has so far achieved the following: in first 6mths Foxtrot, Boisson Whole Foods Market & 200 more stores. In yr 1 Sprouts Farmers Market Bristol Farms Central Market & 500 more stores. In yr 2 Walmart The Vitamin Shoppe Fresh Thyme Market FreshDirect Good Eggs & some Albertsons Companies. And more to come because the only thing growing in #adultbeverages is #nonalcoholic ????

Exciting news for anyone following the rise & rise of #nonalcoholic adult beverages with Diageo's latest acquisition of Ritual Zero Proof - how much did they pay????? To any sober skeptics out there: my"This acquisition is proof of the mainstream potential of the category, and our shared ambition to make sure a non-alc cocktail is available on every menu and on every grocery and liquor store shelf,” Ritual Zero Proof co-founder Marcus Sakey. https://lnkd.in/ePbhSWCs

We’re shaking things up and redefining social drinking norms at our Health and Wellness #BISummit, hosted by The Vitamin Shoppe in New Jersey! Leading the charge in this dynamic conversation were Parch Spirits Co's Ila Byrne, De Soi's John Cochran, TRIP's Ryan Gilmore, and their moderator BeenThereDoneThat's Tom Donohue. Together, they explored how brands are revolutionizing the social drinking experience by offering innovative, non-alcoholic options that promote wellness without sacrificing flavor or fun. Each speaker shared the unique journey behind brand creation, the growing demand for alcohol-free beverages, and the cultural shift towards mindful drinking. ?? SUBSCRIBE to our YouTube Channel to get all the highlights, exclusive interviews, and latest insights! ?? https://lnkd.in/g_sTV57 #Marketing #Innovation #MarketingInnovation #VitaminShoppe #Health #Wellness #HealthandWellness #NewJersey #NJCommunity #Brand #BrandMarketing #Parch #DeSoi #Trip #BTDT #Mocktails #SocialDrinking #DrinkingNorms

#millennials are driving #nonalc growth & demographics are in our favor as #Genz grow in number & value https://lnkd.in/ejjV25GB

Scary headlines for any #alcohol investors, distributors & producers: Park Street & American Craft Spirits Association (ACSA) report "CRAFT SPIRITS SALES IN DECLINE FOR FIRST TIME IN RECENT HISTORY", Citi reporting "US Beer Nielsen Data: Industry volumes down -4.9%." NielsenIQ reporting P4W volume declines across all but tequila: "Cognac -5.7%, Whiskey -3.2%, Vodka -4.1%, Gin -7.1%, Rum -7.4%. It's time to invest in #nonalcoholic preferably Parch Spirits Co