Parallel Path - Health and Wellness Marketing Agency

Skin health isn't just about sunburns and SPF—it’s a key driver in the evolving health and wellness conversation. With consumers prioritizing preventive care and holistic health, the sun care market is rich with opportunities for brands to stand out. November is National Healthy Skin Month, a perfect time for Dendy Walker to unpack the latest trends in sun safety and how marketers can leverage them to create authentic connections. Whether it's innovative product development, advocacy for better regulations, or educational campaigns, this sector is shaping the future of health and wellness marketing. Read More:?https://lnkd.in/epTdp_w3 #HealthAndWellness #SkinHealth #ParallelPath

Generative AI is transforming how businesses operate, but is your organization ready to harness its full potential? John Kadlic and Dan Shust discuss how a GenAI Readiness Assessment helps identify opportunities, address challenges, and create a strategic roadmap for successful implementation. Explore how Generative AI can elevate your business:?https://lnkd.in/eWjX5UfJ #GenAI #HealthcareMarketing #AI #ParallelPath

Integrating generative AI into your existing tech stack is easier than you think. John Kadlic and Dan Shust discuss practical steps to start leveraging these new tools into your workflows. For more insights and the latest trends on GenAI, subscribe to Dan’s weekly newsletter, AI Elixir, where he breaks down everything you need to know to stay ahead in the AI space. Check it out:?https://lnkd.in/eWjX5UfJ #GenAI #HealthcareMarketing #AI #ParallelPath

For this edition of Trail Talks, we delve into the world of pet health with Sarah (Comerford) Berger, the chief communications and marketing officer at MedVet and our special guest, Roo (Sarah’s pup!). MedVet is the leading veterinarian owned and led network of specialty and emergency hospitals dedicated to delivering exceptional care and a deeply supportive experience to pets and their loving families, referring veterinarians, and team members - and they’ve been at it for 35 years! Sarah and I cover a range of topics in our conversation including how to effectively manage marketing and communications across an extensive multi-location footprint - lessons that are valuable to anyone with a geographically dispersed business. We also touch on marketing attribution and the differences (and similarities) between pet health and human health. Take a listen and let me know what you think. Thanks for the conversation, Sarah! This series is brought to you by our team at Parallel Path - Health and Wellness Marketing Agency, where we're committed to enhancing health and wellness through insightful marketing. You can watch the full version of the Trail Talk on the Parallel Path YouTube channel and stay tuned for more conversations. See you on the trail. https://lnkd.in/gvzWWTgD

If you've spent any time thinking about Health & Wellness marketing this year, you've probably seen the topic of Generative AI pop up a few times ??. Our CEO John Kadlic recently sat down with Dan Shust, Director of Creativity & AI, to dive into the impact of AI on marketing in this space. In this first of three segments, John and Dan discuss navigating HIPAA guidelines and building AI tech stacks that safeguard patient data. Curious to learn more? Watch the full conversation and explore how these changes could impact your brand:?https://lnkd.in/eWjX5UfJ #GenAI #HealthAndWellnessMarketing #ParallelPath #HIPAA

Ever feel like you’re stuck in a loop of overthinking and can’t break free? You’re not alone. Our own Lora Steele-Hicks took a look at the impact of rumination and overthinking in the workplace and discovered a few actionable insights to help create a healthier, more effective work environment. Read More:?https://lnkd.in/eTRsCTgv #MentalHealth #WorkplaceWellness #Productivity #ParallelPath

The cookie debate is far from over! In our newest article from Willow Smith, our Managing Director of Performance Media, we're breaking down the latest updates on Google’s evolving stance on third-party cookies, and what it means for the future of online privacy and advertising. The digital landscape is shifting, but it’s not all doom and gloom. We have everything marketers—especially in health and wellness—need to know about balancing privacy concerns with effective performance strategies. Learn more:?https://lnkd.in/dyDtEZrp #PrivacyMatters #HealthcareMarketing #Cookies #ParallelPath

On this World Menopause Day, we're shining a spotlight on this often-overlooked area of women’s health. At Parallel Path, we believe brands have a real opportunity to connect meaningfully with women navigating this pivotal life stage. Our very own?Angela Harper explored how the menopause market remains underserved and how brands can respond by offering solutions that truly matter. From empathy-driven marketing to holistic wellness, there are plenty of opportunities to make a lasting impact. Learn More:?https://lnkd.in/en4viGvf #WomensWellness #MenopauseMarketing #HealthandWellnessMarketing #ParallelPath

Hi everybody. I’m excited to share the latest edition of Trail Talks. I recently had the opportunity to spend time with Charlotte Wilson, MBA from Geisinger. Geisinger is a far reaching healthcare organization with 13 hospital campuses, two research centers, a college of medicine and a nearly 600,000-member health plan. Charlotte leads digital engagement for the organization and has some refreshing perspectives on providing care and support for consumers across different age groups, stages of life and socioeconomic circumstances. I hope you enjoy the conversation and feel free to share any of your thoughts on our discussion. And, as always, let me know if you have any recommendations for someone you’d like to see on a future episode of Trail Talks. This series is brought to you by our team at Parallel Path - Health and Wellness Marketing Agency where we're committed to enhancing health and wellness through insightful marketing. You can watch the full version of the Trail Talk on the Parallel Path YouTube channel and stay tuned for more conversations. See you on the trail. https://lnkd.in/gvzWWTgD

Attending the Society for Health Care Strategy & Market Development (SHSMD) conference in Denver tomorrow? Join us on Tuesday from 8:30–9:15 AM for a can’t-miss presentation from our CEO, John Kadlic, and Katy Dalton Rigsby, VP of Marketing & Communications at OhioHealth. Together they’ll be diving into patient engagement and consumer-driven healthcare, sharing key insights and actionable strategies for transforming patient experiences. See you there! #SHSMD #HealthcareMarketing #PatientExperience #ParallelPath