Parachute Advisory

Not sure what an ISV is? Can’t tell a sponsor bank from an acquirer? No worries—welcome to the wild world of payments, where acronyms rule and everyone assumes you know the difference between CP and CNP without breaking a sweat. If you're a SaaS company trying to crack the payments code and monetize your platform—or already have a payments offering and want your sales team to actually understand it—this video is for you (in-depth training available). Payments pros, don’t fret—we’re soon bringing the SaaS-to-payments translator to bridge the gap. Ready to boost your game and turn confusion into cash flow? Drop a comment, message me or schedule with https://lnkd.in/eX78nkZS for more info on our workshops and training at Parachute Advisory. #Payments #SaaS #MonetizePayments #RevenueGrowth #PaymentsTraining

Client Success Story: Navigating the Payments Ecosystem One of the primary reasons I founded Parachute Advisory was to help software companies navigate the murky waters of the payments ecosystem and accelerate their time to revenue with the right payments partners and sales execution strategy. Recently, I had the privilege of working with a SaaS company in the healthcare space that had been burned by a previous referral partner. They were left with unhappy merchants, no visibility into their underwriting status, and millions in GPV at risk—forcing them to make some quick decisions. I'm thrilled to say that we came together at the right time and made the necessary strategic moves to turn things around. This is exactly why Parachute Advisory exists—helping companies make smart decisions that lead to sustainable revenue and payments growth. If your company is facing similar challenges, let’s connect and explore how we can navigate these waters together. #payments #saas #healthcare #fintech #strategy #clientsuccess

The First Edition of Parachute Advisory's Steps to Mastering Embedded Payments for SaaS Growth Tip 1 - The goal of every vertical software company should be to find a path to market leadership. Start by: 1.????Target Underserved Markets: For example, ServiceTitan revolutionized field services, growing into a multi-billion-dollar company by digitizing plumbing and HVAC businesses. Toast grew to over $500 million in revenue by offering a superior, affordable restaurant POS system. 2.????Address Overlooked Problems: Mature markets often have poorly served processes, ripe for innovative solutions. Identifying these gaps can lead to leadership. 3.????Unseat Sleepy Incumbents: - Shopify: Transformed e-commerce by serving SMBs, now generating over $3 billion annually, with payments contributing 50% of its revenue. - Mindbody: Focused on the wellness industry, now a leader with payments making up a significant portion of its $250+ million revenue. - Veeva Systems: Dominates life sciences CRM, integrating payments to enhance its SaaS offering. New Examples of Vertical SaaS Success: - Clio: Legal practice management software generating over $100 million annually, with payments accounting for 30% of revenue. - Procore: Construction management software with annual revenue exceeding $400 million, where payments contribute significantly to growth. - Zola Suite: Legal software company that saw a 40% increase in revenue after embedding payments. At Parachute Advisory, we specialize in uncovering these opportunities and driving revenue growth through expert payments monetization strategies. In fact, we have a few clients challenging the status quo of the incumbent players above…stay tuned for their coming disruption… Engage with Parachute Advisory to get the full guide and unlock the remaining steps. We will post samples weekly, so stay tuned!

Vertical SaaS is taking the tech world by storm, with trailblazers like ServiceTitan and Auditboard gearing up for public debuts in 2024. The market is expected to skyrocket, boasting a CAGR of 12.6% and exceeding $400B in total addressable market (TAM) by 2032. But why haven't we fully tapped into this immense potential? From my experience, the culprits are fear, uncertainty, and execution challenges. ?? Despite strong tailwinds, not all vertical SaaS companies are thriving. The challenge? End customers are demanding more comprehensive, end-to-end solutions rather than juggling multiple point solutions. This puts pressure on vertical SaaS firms to enhance their core offerings without a clear path to optimal pricing. Stay tuned with Parachute Advisory over the coming weeks as we dive into strategies for successfully monetizing payments to overcome this challenge. We will share how to deploy these strategies to achieve meaningful processing volume and attach rates. Or, reach out to us for a free assessment of your payments opportunity or access to our Embedded Payments Playbook. #embeddedpayments #paymentsmonetization #saasgrowth #revenuegrowth #verticalsaas

Ready to increase your attach rate, improve your vendor agreements or simply monetize payments? We're here for you, reach out for a free revenue analysis on your payments potential with Ali Mast. #payments #monetizepayments #legacyconversion #saasgrowth

According to SalesIntel.io “Organizations with strong Ideal Customer Profile (ICP) - which is similar to a buyer persona - achieve 68% higher account win rates.” So, seems simple right? The truth is, most early and even mid-stage companies have not successfully defined or implemented their ICP. What will identifying your ICP do for your business? Reach out to Parachute Advisory for more on how to improve your execution and profitability with our sales experts and fractional support. #idealcustomerprofile #salesenablement #saasgrowth

Grateful for the recognition and support from this exceptional community of accomplished professionals at Chief. Each interaction fuels my dedication to excellence and continuous growth, including my all-time favorite Core session yesterday led by Rachelle Stone, PCC, CPQC! As we navigate our careers, let's remember: 'Bold moves lead to remarkable journeys.' Here's to embracing courage and seizing every opportunity that comes our way, congratulations to all! #celebratetogether #womeninbusiness #boldmoves

Embracing Conflicting Priorities: A Lesson from My Dogs In the delightful chaos of a beach day with my canine sons, Carlton and Churchill, I'm reminded of the beauty in embracing conflicting priorities. Carlton prefers to soak up the sun in the warm sand, while Churchill finds endless solace in the crashing waves. Yet, as their self-proclaimed, loyal leader, I see the value in both experiences, fostering a win/win situation without sacrificing one for the other. This scenario mirrors a common misconception among growing SaaS companies, especially when it comes to prioritizing integrating payments. Whether you're a rookie exploring new revenue streams or a seasoned payments vet, aiming for higher adoption rates, the fear of prioritizing payments at the expense of your core software platform and recurring revenue growth looms large. Let me debunk this myth with a resounding "no." Prioritizing payments doesn't detract from your core business; it enhances it. By strategically integrating payments into your ecosystem (including sales, marketing, branding, etc.), you not only maintain and bolster your recurring revenue base but also dramatically improve it. This approach secures your competitive position, enhances customer stickiness, and augments Customer Lifetime Value (CLTV), all while elevating the customer experience to new heights. In essence, just like I wouldn't deny Carlton or Churchill their beach preferences, you shouldn't feel compelled to choose between payments and growth initiatives. Embrace the duality, seize the opportunity, and watch your SaaS venture thrive in the waves of success. Reach out for more information on how to navigate these waters together: https://lnkd.in/eXFGXQna

Are you considering integrating payments into your software platform? Have you launched payments with a partner but are encountering challenges with adoption or success? Perhaps you simply require a sales refresher on effectively promoting this new product. Explore our 5 expert tips designed to optimize the monetization of payments, or contact us for a comprehensive list or consultation. #Payments #embeddedpayments