PANBlast, a division of PAN (formerly, BLASTmedia)

Ask PR professionals what keeps them up at night, and nine times out of ten they'll say the shrinking media landscape.??? VP of Client Relations?Grace Williams recently explored why?she thinks this disruption is an opportunity for growth and how PR agencies can rise to the challenge with?MarketingProfs. Check out her article here: https://lnkd.in/gFviahd9

ICYMI: We?recently dropped a new survey on how professionals get information about their given industry?????????? A few takeaways that had our team chattering: ??Respected business leaders are the #1 trusted source to deliver new information ???Nearly 90% of professionals get their news from a variety of sources rather than a single source ??Only 14% of people look to traditional business media to stay up to date on trends in their profession Check out a recap of the survey?here: https://lnkd.in/gVfqri_v

Ever wondered what it's like to trade your enterprise gig?for the start-up life? On the latest episode of SaaS Half Full, we hear from?a seasoned marketing leader who has done just that. Niloy Sanyal, CMO at?LeanTaaS and former CMO at GE Digital, details the good, the bad, and the ugly when it comes to jumping ship at a large organization in favor of a start-up or scale-up (and what you can learn from his journey).??? If you are a marketing leader toying with this idea, this episode is for you. Listen here: https://lnkd.in/gbteyVPh

What's the secret to handling a communication crisis? ?? Hint: It's not just about fixing the problem, but how you communicate the fix. Director of Client Relations Jake Doll recently shared his thoughts on surviving a business reputation crisis with HubSpot. Check it out below!

Did you know that business leaders are now the most trusted source of information for professionals, even more than journalists and influencers? ?? And only 14% of those pros rely on traditional business media for industry trends. ?Our new survey just dropped and it has some eye-opening insights about how professionals REALLY consume industry information. Check it out here: https://lnkd.in/gVfqri_v

Curious about the future of B2B SaaS comms? Our crystal ball has been smoking hot, and we’ve uncovered some spicy predictions for 2025. ??Email Armageddon: What's the next phase of AI-powered pitches and human connection? ?? The Next Chapter of?Crisis PR:?How will brands navigate the stormy seas of public opinion? ??The Rise of the Tech Influencer: Who will be the next big name in tech, and how can we leverage their influence? Want to know more? Check out Director of Client Relations?Kelsey Sowder's roundup of some of our leaders'?hot takes on what's to come in?2025: https://lnkd.in/gihsUkjW

A haunted house, but it's... (PR edition!) ????? What's in your #PR haunted house? ?? #HappyHalloween?#PublicRelations

Nothing is spookier than being late to the game with your #ClimateTech thought leadership??? Our analysis of the past year's reporting reveals clear trends in what's gaining traction and what's losing steam. Understanding these shifts is crucial for anyone working in or communicating about the climate tech sector??? Want to know what?kinds of announcements and perspectives are currently getting attention in the?climate and energy sector? Check out Sr. Account Supervisor?Sam Perry's blog to dive in deeper: https://lnkd.in/g2hFMRs7

While everyone's talking about breaking down silos, the real #DevOps conversation has moved on??? Our resident DevOps expert?Alyssa Rinehart Newby shares in her latest blog about?the DevOps narratives that will actually capture media attention in 2024 and beyond. Check out her thoughts here: https://lnkd.in/g_Cng_5r

Is your team celebrating any big wins this week? ?? Our win of the week is that we've?been shortlisted for the 2024 #USAgencyAwards in the Best PR Campaign category! A huge shoutout to our client?Quorum for providing some serious material to work with to craft a killer PR campaign??? You can check out the full shortlist here:?https://lnkd.in/e8bzZXZR