PANBlast (formerly BLASTmedia)的封面图片
PANBlast (formerly BLASTmedia)

PANBlast (formerly BLASTmedia)

公共关系和沟通服务

Indianapolis，IN 4,188 位关注者

B2B SaaS PR Agency | #1 PR Agency on G2

查看职位 关注

关于我们

BLASTmedia is now PANBlast, a wholly owned division of PAN (formerly PAN Communications). With nearly 20 years in B2B SaaS PR, PANBlast is dedicated to serving emerging growth B2B SaaS brands, applying a deep understanding of the unique challenges in scaling a SaaS business and how PR impacts four primary pillars: investors, employees, partners, and customers. Clients can benefit from a wide range of multi-channel integrated service offerings, including PANBlast’s deep understanding of scaling SaaS businesses, and PAN’s integrated service area specialists, including social media, content marketing, digital marketing, creative services, and data and analytics.

网站
https://bit.ly/3RvWpdu
所属行业
公共关系和沟通服务
规模
51-200 人
总部
Indianapolis，IN
类型
私人持股
创立
2005
领域
executive ghost writing、company features、interviews、media relations、thought leadership、podcast appearances、SaaS PR、public relations、customer PR、funding announcements、M&A news和newsjacking

地点

PANBlast (formerly BLASTmedia)员工

查看全部员工

动态

  • 查看PANBlast (formerly BLASTmedia)的组织主页
    PANBlast (formerly BLASTmedia)

    4,188 位关注者

    Thought leadership still matters. Check out the interesting findings from a recent survey of our client's buyer.

    查看Grace Williams的档案
    Grace Williams

    Communications Leader | B2B SaaS

    In case someone tries to tell you no one cares about your thought leadership content... We just surveyed our client's buyer to figure out what they read, watch and listen to & better direct our PR efforts. Here are a few of the results. 76% say thought leadership content is very important when evaluating new tech vendors 78% consume thought leadership content weekly Preferred format is video, then audio, then posts on social media The large majority discover new content on social media or via Google (as I always say, people Google their problems) And here's a fun/scary one, 24% are getting their industry news from Chat GPT ??????

    • 该图片无替代文字

  • Newsjacking is one way to bring a B2B brand into consumer conversations. By being ready to go with timely commentary, we were able to secure a quote placement for our client, Model N, in Parade on the impact of tariffs on weight loss drug prices. What trending news could your brand react to??https://lnkd.in/gBTkADDB

  • ?? The number of things Kat hated about Patrick ?? The minutes Taylor sings about Jake ???? The (Downing) street address for the residence and workplace of the Prime Minister of the UK ?? The number of seasons of Friends ?? A perfect score ?? A dime ?? A decade You get the point….PANBlast is celebrating its 10th straight year being named one of the Best Places to Work in Indiana. This is an incredible testament to the culture our team has built. Read more about our win here: https://lnkd.in/gQYECZda

  • 查看PANBlast (formerly BLASTmedia)的组织主页
    PANBlast (formerly BLASTmedia)

    4,188 位关注者

    You're killing it with your brand strategy targeting specific verticals, but how do you know if it's actually making a difference? ?? Move beyond impressions and lean into: -Website traffic:?Did you know that targeted trade press coverage often drives more engaged traffic than Tier 1 media? ?? -Share of Voice (SoV): Drill into this metric by measuring?how often your brand is mentioned compared to competitors in industry-specific media. ?? -Awareness surveys: Ask your niche audience directly if they recognize your brand. ?? -Bottom-line impact: Track the quality of leads and BDR email open rates. ?? Remember, the goal is to be in the right places with the right message to move the needle.?? Want to know how? Check out our ebook "Vertical Influence: The PR Playbook": https://lnkd.in/g-kTWJCX

  • 查看PANBlast (formerly BLASTmedia)的组织主页
    PANBlast (formerly BLASTmedia)

    4,188 位关注者

    It's easy to get caught up in the latest marketing trends. But are you missing out on some of the most effective channels to influence the audience that actually matters? There's power in: ?? Traditional media: Industry publications and national news outlets still hold significant sway (as long as you're targeting the right ones). ??? Niche communities: Focused discussions are happening right now?in communities on?Discord, Slack, and Reddit. ?? Credibility builders: Software review sites, customer stories, original data and other credibility builders help establish your industry?expertise. Ready to expand your influence and connect with your ideal customer? Dive into how to maximize your impact in our new ebook "Vertical Influence: The PR Playbook":?https://lnkd.in/g-kTWJCX

  • 查看PANBlast (formerly BLASTmedia)的组织主页
    PANBlast (formerly BLASTmedia)

    4,188 位关注者

    "PR strategy is all about finding opportunities that pay off. It’s the fun and challenging part. There’s no one-size-fits-all approach." Check out Director of Client Relations ? Jake Doll ?'s take on why industry expertise is the golden ticket to influence (and why you should check out our new ebook)!

    查看? Jake Doll ?的档案
    ? Jake Doll ?

    Director, Client Relations at PANBlast, a division of PAN

    If I had a nickel for every time a new client told me, “I don’t really have a go-to news source,” I’d have… well, a handful of nickels. Not enough to buy a Chipotle burrito, but it happens often enough to make my focus on media relations interesting. Here’s the thing: even when people say, “I see news on LinkedIn,” or “I get forwarded newsletters,” they’re still engaging news sources.?Maybe it’s not a daily habit to check niche trade publications, but those articles are making their way to feeds or inboxes because they’re relevant and shareable. And when clients say, “Our audience doesn’t read [insert big-name outlet or podcast here],” I get it—but people still click on interesting headlines. The source may matter less than the story. That’s why pursuing a mix of media opportunities—even outside your audience’s usual sphere—can pay off. PR strategy is all about finding opportunities that pay off. It’s the fun and challenging part. There’s no one-size-fits-all approach. But my team and I believe industry expertise can be a golden ticket to influence. If you want to read more, PANBlast has a guide. Sharing below.

  • 查看PANBlast (formerly BLASTmedia)的组织主页
    PANBlast (formerly BLASTmedia)

    4,188 位关注者

    You can't share the right message to influence your vertical?if you haven't accurately scoped out your audience and landscape??? So, where do you even get started? ??Know your crowd:?You’d be surprised by how many SaaS companies cast too wide a net when it comes to the audience to which they direct their message. ?Size up the competition:?Feature sets and market share are important data points, but take it a step further by examining who has the strongest voice and the most credibility in your industry. ??Tap into your SMEs:?To tap into your subject matter experts?effectively, start by looking beyond the C-suite. Want to know more about defining your audience and scoping out the landscape? Check out our new ebook, "Vertical Influence: The PR Playbook" here: https://lnkd.in/g-kTWJCX

  • 查看PANBlast (formerly BLASTmedia)的组织主页
    PANBlast (formerly BLASTmedia)

    4,188 位关注者

    Vertical influence isn't about blasting your message everywhere, even if it's tailored??? Instead, it focuses on reaching the right audience most effectively??? And the best way to do this isn't always what you'd think??? Check out our latest ebook on building vertical influence in your niche industry to dive into everything from finding where your audience actually lives to measuring your vertical impact:?https://lnkd.in/g-kTWJCX

相似主页

查看职位