PANAY FILMS, INC.

ICYMI: Last week, “Be The Pilot” for Microsoft’s Copilot launched. We worked with Microsoft to create relatable content that showcases the power of its AI assistant. Directed by Walt Becker, these spots show how anyone can take their ideas and turn them into powerful visuals, simplify complicated stuff, and even break through writer’s block, all while staying fully in control of the creative process. Thanks to LBBonline - Little Black Book for the call out! 🔗 https://lnkd.in/eXd2URhS #PanayFilms #Microsoft #Copilot #AI #BrandStorytelling #CreativePartnerships

Today, “Be The Pilot” dropped—a campaign we created with Microsoft to show how Copilot empowers people to tackle humorous challenges, like turning a very popular secret sauce gluten-free. We wanted this campaign to not only feel clever, relatable, and grounded in how people actually use the tech, but to show you as the pilot of your life. “Be the Pilot dovetails into the ‘empowering-us-all’ company, right? That’s what Microsoft is,” says our founder and CEO, Andrew Panay. Thanks to Campaign US for the feature! 🔗 https://lnkd.in/evhTUebM #PanayFilms #Microsoft #Copilot #AI #CampaignLaunch

Introducing: “Be The Pilot,” our latest campaign with Microsoft on the heels of Microsoft’s 50th anniversary. As our very own Andrew Panay puts it, “‘Be the Pilot’ is designed to speak to achievers and dreamers who know that success isn’t about sticking to a script. It’s about writing a new one." We wanted the ads to be cheeky, fun and engaging, and show you that Microsoft Copilot is here to empower you to be the pilot of your own life. Looking for a needle in the haystack? Copilot has you covered. #MicrosoftCopilot #AI #PanayFilms

It was Zach Braff’s birthday this weekend! Happy Birthday to an incredible creative force and collaborator. 🎉 From our T-Mobile collaborations to countless creative projects, your talent and humor make every set a joy. Here's to celebrating you today and to many more partnerships ahead! 🥂 #ZachBraff #PanayFilms #CreativePartnerships Image Source: Brian Bowen Smith

As #MarchMadness winds down and we step into baseball season with MLB’s opening day, we're reflecting on an incredible season of sports activations. From our Super Bowl LIX "New Era in Connectivity" spot that highlighted @TMobile + Starlink's breakthrough satellite tech, to partnering with sports icons and jack-of-all-trade commentators like Patrick Mahomes with Snoop Dogg. It’s amazing to see how our commitment to culturally relevant moments keeps resonating with audiences in a big way! 🏀🏈📱 #PanayFilms #TMobile #SportsFandom #CreativePartnerships Image Source: Brian Bowen Smith

Happy Birthday to Common, a man who is anything but! From Advertising Week to the #SuperBowl and beyond, our team at PANAY FILMS, INC. is always grateful to collaborate with an artist who brings passion, purpose, and authenticity to everything he does. Here’s to another year of breaking boundaries and creating impactful stories together 🥳 #Common #PanayFilms #CreativePartnerships Variety via Getty Images

ICYMI: Zach Braff and Donald Faison came together again in our latest spot with T-Mobile for the #Oscars, and being behind the scenes was like attending a live comedy show. Check out some BTS photos of them, our very own Brian Klugman, and the T-Mobile team on set where the 🪄happens. #PanayFilms #TMobile #Oscars #CreativePartnerships 

In their first #Oscars campaign since 2018, Zach Braff and Donald Faison rock the red carpet and manage to get in every last word about T-Mobile’s home internet as the wrap-up music attempts to play them off. See how our team and T-Mobile brought this one to life in this Ad Age story by Brandon Doerrer: https://lnkd.in/e8PM7r-W #PanayFilms #TMobile #Oscars #CreativePartnerships

With the #Oscars this past Sunday, there was no better time to reunite Zach Braff and Donald Faison for our latest project with T-Mobile. Few duos are as effortlessly comedic. As our own Andrew Panay puts it, “the moment you see them together, you just know a joke is coming.” Sure enough, their IRL close friendship and on-screen banter shined, despite the limited screen time. Catch the full story from Campaign US on how T-Mobile and PANAY FILMS, INC. made an Oscars-worthy moment of its own: https://lnkd.in/eenbrmbv #PanayFilms #TMobile #Oscars #CreativePartnerships

While Hollywood’s biggest names took home their gold statues last night, Zach Braff and Donald Faison are taking home T-Mobile’s Home Internet Award—a category we may or may not have created ourselves. Exploring fresh ways to bring Zach and Donald together and create something comedic that fits seamlessly into the night is what makes collaborations like this so energizing. As our own Brian Klugman puts it, “What elevates the comedy is plugging the guys into the center of culturally relevant moments… it just gets more and more fun to push the limits of the franchise and find new places and scenarios to put them in.” https://lnkd.in/es3BBevg #PanayFilms #TMobile #Oscars