Super Bowl Rewind ⏪: Did you catch this? Our spot with T-Mobile for this year's #SuperBowl was the most engaging, driving almost 13x the online engagement than your average ad. Alyssa Meyers writes more in Marketing Brew: https://lnkd.in/ewRkKejm #PanayFilms #SuperBowlAd #Engagement
关于我们
Panay Films is a full-service film production company and creative agency. Founded by film producer Andrew Panay, the company tells stories across film, TV, branded content and advertising. Its team is comprised of Hollywood creative minds and visionaries who use their filmmaking talents for a range of creative projects and pursuits. Known equally for their feature film work and their ability to work with corporations to solve marketing challenges, Panay Films applies strategy, storytelling and design to content across all screens and channels.
- 网站
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http://panayfilms.com/
PANAY FILMS, INC.的外部链接
- 所属行业
- 娱乐提供商
- 规模
- 51-200 人
- 总部
- Santa Monica,California
- 类型
- 私人持股
- 创立
- 2008
地点
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主要
2016 Broadway
US,California,Santa Monica,90404
PANAY FILMS, INC.员工
动态
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When discussing T-Mobile's #SuperBowlAd this year, which highlights the moments that matter most in keeping us all connected, Mike Katz spoke with Brian Steinberg at Variety about our longstanding partnership: "'We don’t use an agency at all. I work with a film production company that mostly makes feature films that does all of our ads. All of the people that are in our spots are friends of T-Mobile,' says Katz, referring to Panay Films. 'These guys are close partners with us. and don’t just show up and read scripts on the day that we shoot. They actually help us create the concepts.'" #PanayFilms #CreativeAgency #FilmProduction #Advertising #Partnership https://lnkd.in/gjWX-Mg7
T-Mobile Plays Down Super Bowl Celebrities, Dials Up Elon Musk’s Starlink Technology
https://variety.com
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ICYMI: Check out our T-Mobile spot that aired during the Super Bowl on Sunday 🌎📱✨ "If you can see the sky, you're connected" #SuperBowlAd #SuperBowl #PanayFilms #Starlink https://lnkd.in/emJzPmC9
A New Era in Connectivity – T-Mobile Starlink | T-Mobile
https://www.youtube.com/
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The results are in, and our 2025 Super Bowl ad with T-Mobile drove 12.6x the online engagement of the average spot. 🔥 From David Cohen at ADWEEK: "T-Mobile’s 'A New Era in Connectivity' Super Bowl commercial, touting its beta partnership with Elon Musk-owned Starlink to use satellites and map zones in the U.S. that lack connectivity, dominated the list of Most Engaging Super Bowl Ads from TV outcomes provider EDO." https://lnkd.in/ddg-qb7E
The Most Engaging Super Bowl Ads, According to EDO
adweek.com
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At #SuperBowl2025, technology was the star. Our spot that aired during the big game with T-Mobile spotlights their partnership with Starlink to offer anyone, on any wireless carrier, access to the only space-based network for connectivity across the globe. Read more about the spot in Ad Age: https://lnkd.in/eq269-3X
How T-Mobile’s Super Bowl ad promoted its new satellite service, while taking on Verizon and AT&T
adage.com
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ICYMI 🚨: Our very own Brian Klugman joined Snoop Dogg to report on Patrick Mahomes' play to get the latest iPhone16 at T-Mobile 📱 in our latest spot with the brand. Check it out in this recent Ad Age roundup by Tim Nudd and Sabrina Sanchez 👀 https://lnkd.in/ep8jeyzX
11 creative campaigns to know about today
adage.com
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New year, new take on brand storytelling 📽️ “This year for brand storytelling will be all about taking bold swings, particularly with comedy,” our CEO Andrew Panay told Ad Age's Lindsay Rittenhouse. Check out the full story! https://lnkd.in/d5DEugsK
72 ad execs predict 2025 marketing trends—and what they want for the industry’s future
adage.com
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New year, new take on brand storytelling 📽️ “This year for brand storytelling will be all about taking bold swings, particularly with comedy,” our CEO Andrew Panay told Ad Age's Lindsay Rittenhouse. Check out the full story! https://lnkd.in/d5DEugsK
72 ad execs predict 2025 marketing trends—and what they want for the industry’s future
adage.com
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Spotted 👀: Our very own Andrew Panay and Brian Klugman with Mike Katz and the rest of the T-Mobile Commercial Crew! Great weekend at #F1LasVegas reuniting with some familiar faces. 🤝
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Reflecting on last week’s panel at #AdvertisingWeek24 on creating impactful and memorable advertising experiences that bridge entertainment and marketing 🎥 In case you missed the convo, here are some key takeaways: - It’s about relationships, not transactions – genuine partnerships are essential! - Storytelling drives impact and even legacy companies can reinvent the wheel when it comes to engaging advertising. - Talent perspective matters, and Common hit the nail on the head when he highlighted his need to align brand partnerships with personal values. - Trust fuels creativity – when creative teams and talent trust one another, the magic follows. Huge thanks to Advertising Week for a fantastic week of fresh insights and thought-provoking discussions. And a special shoutout to the stellar panel— our very own Andrew Panay, Common, Vinayak Hegde, and our moderator Julia Hood—for sharing their ideas! 🎉 #PanayFilms #AdvertisingWeek24 #CreativeAdvertising
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