PANAY FILMS, INC.

Spotted 👀: Our very own Andrew Panay and Brian Klugman with Mike Katz and the rest of the T-Mobile Commercial Crew! Great weekend at #F1LasVegas reuniting with some familiar faces. 🤝

Reflecting on last week’s panel at #AdvertisingWeek24 on creating impactful and memorable advertising experiences that bridge entertainment and marketing 🎥 In case you missed the convo, here are some key takeaways: - It’s about relationships, not transactions – genuine partnerships are essential! - Storytelling drives impact and even legacy companies can reinvent the wheel when it comes to engaging advertising.  - Talent perspective matters, and Common hit the nail on the head when he highlighted his need to align brand partnerships with personal values. - Trust fuels creativity – when creative teams and talent trust one another, the magic follows. Huge thanks to Advertising Week for a fantastic week of fresh insights and thought-provoking discussions. And a special shoutout to the stellar panel— our very own Andrew Panay, Common, Vinayak Hegde, and our moderator Julia Hood—for sharing their ideas! 🎉 #PanayFilms #AdvertisingWeek24 #CreativeAdvertising

I had the honor of moderating this great panel about tapping the power of Hollywood storytelling and talent to create impactful campaigns. Vinayak Hegde from T-Mobile and Andrew Panay from PANAY FILMS, INC. seem to have a rare kind of partnership, but they shared tangible insights for building trust that can take a brand to new places. Common provided a great perspective on what artists need to do to protect themselves when considering commercial opportunities. He said, among other things, that artists need to know where brands stand on the issues that they care about and that T-Mobile's investment in closing the digital divide was an important part of the relationship. The magic comes from the collaboration - knowing the brand goals, and letting inspiration take the wheel. It was fun to hear about the Super Bowl from their different vantage points - client, filmmaker, and star. Many thanks to Leigh Cashman and Allie Novak for bringing this together.

That’s a wrap on #AdvertisingWeek24🎉 Common, Vinayak Hegde, Julia Hood and Andrew broke down how to create memorable experiences, whether it’s for the Super Bowl or the Olympics, and shared visions for the future of advertising in an awesome session yesterday. 📺 Ahead of the panel, the team stopped by Variety's Advertising Week Studio for a deep dive into their approach. Check out a sneak peek from Common, Vinayak, and Brian Klugman’s chat with Brian Steinberg. #PanayFilms #AdvertisingWeek24 #VarietyStudio https://lnkd.in/eiRDQJjz 

Looking forward to seeing our CEO Andrew Panay hit the stage at #AWNEWYORK24 today with Common, Vinayak Hegde, and Julia Hood! Stop by the Great Minds Stage at 1:00 PM for a great conversation on how the strategic merging of branding and talent is driving the intersection of Hollywood and Madison Avenue for some of the world’s most recognizable companies. It’s going to be a good one – see you there! 🎬✨ #AdvertisingWeek24 #PanayFilms 

🚨 ICYMI: Check out our latest collaboration with T-Mobile for the iPhone 16 Pro launch last week! Watch Patrick Mahomes “shimmy shimmy shake” to the T-Mobile store to get his new phone with commentary from Snoop Dogg and Kai Cenat 📱 #PanayFilms #TMobile #iPhone16Pro

We’re back at it again with Snoop Dogg and Patrick Mahomes for our latest campaign with T-Mobile for the newest iPhone 16 Pro, and this time, Kai Cenat joins the party📱 Andrew Panay & Brian Klugman from our team captured what it was like to shoot the campaign without having any details on the phone in advance - and how they brought all three stars together for the energetic ad. “It felt like a fun, unique way to put this posse together,” Klugman shared with Campaign US. #PanayFilms #TMobile #iPhone16Pro https://lnkd.in/eX3KP5A2

We're back in action with Microsoft during the Olympics🤾♀️with our latest ad, "They Say," which follows our Super Bowl ad, "Watch Me." From List23: "Both of the Microsoft ads were created by Panay Films, a production company and creative agency, which helped revive the popularity of the tech giant. Panay stated that viewing the Olympics gives one the confidence to inspire oneself in their own lives." #Olympics2024 #Microsoft #Copilot https://lnkd.in/e_TrX_yx

“Part of watching the Olympics is you feeling empowered to go out and get inspired in your own life...the Olympics have so many different sports and there’s something that you’re going to connect to. Maybe you’re not a basketball fan, maybe you’re not a track and field fan, but you’re going to be a fan most likely of something,” says our CEO, Andrew Panay. Thanks to Marty Swant and Digiday for the great spotlight on our and Microsoft’s "They Say" ad that aired during the opening ceremony as part of the conversation on AI campaigns around major events such as the Olympics 🥇 #AI #Microsoft #Copilot #Olympics2024 https://lnkd.in/ee_uMjCS

Excited to share that we’ve teamed up with Microsoft once again for another incredible campaign – this time, at the Olympics! 🎉 As a follow-up to our Super Bowl "Watch Me" ad, we’re spotlighting how Microsoft's Copilot inspires people in every aspect of life. From successfully surfing that massive ocean wave, to synthesizing your morning meetings to help your son become a boxing champion, Copilot is here to have You empowered. Ad Age #PanayFilms #Microsoft #Copilot #Olympics2024