PAN

Today, we’re dropping the ‘communications’ part of our name. Why? For nearly 30 years, we have lived and breathed our client’s business, and are committed to thinking big and delivering even bigger. Our new branding reaffirms our strategic, data-driven partnership with our clients, aligning more closely with a demonstrated desire for integrated and impactful storytelling between #marketing and #PR. We are PAN. We are storytellers, strategists, and creatives effectively delivering captivating messages to today’s audiences to transform challenger brands into industry leaders. We are PAN. Empowering Possibility. Take a look at what's next: https://bit.ly/4bkfKpw #WeMoveIdeas

Let’s take a moment to shine a light on our #WinoftheWeek! ? A big round of applause to Jessica Knight, M.S., Travis Van Horn, Emylee Eyler, and Devin Kincade! Check out their outstanding achievements! ?? Join us in celebrating their success by leaving a comment and showing some love! ?? #EmployeeSpotlight #WeMoveIdeas

Ever wondered what it's like to trade your enterprise gig?for the start-up life? On the latest episode of SaaS Half Full, we hear from?a seasoned marketing leader who has done just that. Niloy Sanyal, CMO at?LeanTaaS and former CMO at GE Digital, details the good, the bad, and the ugly when it comes to jumping ship at a large organization in favor of a start-up or scale-up (and what you can learn from his journey).??? If you are a marketing leader toying with this idea, this episode is for you. Listen here: https://lnkd.in/gbteyVPh

Take your #PR strategy to the next level by tracking these 4? key data points. From traffic and acquisition to conversion and #ShareofImpact, explore the metrics driving today's success. ?? #WeMoveIdeas #ForgedFromPR

??Coca-Cola's AI-driven holiday ad has sparked a ton of backlash and highlights a critical point: authenticity matters more than ever. ? The ad's #AI visuals left many viewers feeling disconnected, expressing disappointment over the lack of the "human touch" they've come to love in Coca-Cola's holiday branding. ? It bears repeating: AI can enhance your branding, but it shouldn't replace the authenticity that forms the heart of your #brand. ??? ? In our Brand Experience Report, we found that 30% of customers who spot AI-generated content feel negatively about the brand. Even undetectable AI should support, not replace, your brand's #humanity. ? Take a page out of our book. Download our Brand Experience Report for key findings on how to balance AI with #authenticity and keep your brand connection strong.?? https://bit.ly/48aCPuA #CocaCola #HolidayCampaign #BrandAuthenticity

We’re thrilled to announce our partnership with VTEX, the composable, complete commerce platform for enterprise B2C and #B2B brands and retailers. Through creative storytelling, traditional PR, and thought leadership with VTEX’s leadership team, we’re diving into data-driven campaigns that drive growth and increase awareness. Together, we’re launching impactful initiatives, including consumer surveys and press releases focused on online shopping trends and digital experiences. Read more from Noah Zuss in PRWeek: https://bit.ly/4ewtyyH #PANPartnership #WeMoveIdeas #RetailTech

As healthcare adapts to new challenges, our #client DUOS stands out with a proactive approach to strategic asset management. In a recent conversation with Healthcare Brew, DUOS shared valuable insights on why segmenting assets is crucial to resilience and long-term growth. Learn how they’re setting new standards in the #healthcare industry. Read the full story ???https://bit.ly/4fekRKo #ClientSpotlight #WeMoveIdeas

?? Curious about the ethical considerations of AI? Wondering how #AI is reshaping traditional #PR and #marketing roles? ?? Get the answers to these questions and more at PR Club 's AI and ChatGPT in PR and Marketing – Opportunities and Pitfalls panel on Wednesday, November 12! If you're in the Boston area, don’t miss this opportunity to hear from our Vice President, Integrated Marketing, Ashley Wallace Jones, and an expert panel of industry leaders as they explore the impact of AI on PR and marketing. Register now and be part of the conversation ?? https://bit.ly/4eoOsiT

Women’s health is driving the highest volume of election-related coverage compared to some of the top issues being discussed nationally. Brands have a chance to drive meaningful conversations that matter. Our #HealthPulse: Election Edition breaks down what’s top-of-mind for voters and reveals where your brand can make the biggest impact this election season and beyond.?https://bit.ly/4h0cNOz #WomensHealth #PANHealthcare

Let’s take a moment to celebrate our #WinoftheWeek spotlight! ? Huge congratulations to Isabella Verano, Alexis Santoro, Ali Phair, and Rojahne Azwoir! Your dedication and exceptional work for our clients continue to raise the bar. ?? Swipe right to see their impressive accomplishments! ?? Show your support in the comments and give them a well-deserved round of applause! ?? #EmployeeSpotlight #WeMoveIdeas