Pakistan Travel Mart

The highly anticipated Pakistan Travel Mart (PTM) 2025 concluded successfully, solidifying its reputation as the premier event in the South Asian travel and tourism sector. Organized in partnership with the Trade Development Authority of Pakistan, this year’s PTM was a significant leap forward, featuring a dynamic blend of innovation, sustainability, and digital transformation including launch of Sustainable Destinations Forum. The fourth annual PTM Expo, held at the Karachi Expo Centre, was the largest to date, with a spectacular six-hall exhibition space designed to meet international standards. The event marked a milestone in making the venue experience more digitally immersive and sustainable, with interactive displays and a tech-driven ambiance that enhanced engagement and showcased the future of travel. The innovative Technology District highlighted cutting-edge solutions, offering a glimpse into the next wave of advancements in the industry. With the participation of provincial and national tourism boards, international travel and tour associations, and hospitality chains, the expo was a melting pot of diverse destinations, innovative travel offerings, and sustainable practices. PTM 2025 also explored new and emerging markets, with a focus on Europe, Africa, the Middle East, and Asia, bringing new tourism potential to the forefront. A key highlight of the event was the launch of #PTMPodcast, an insightful platform for industry leaders to share trends, challenges, and opportunities in the travel and tourism landscape. The podcast serves as a valuable knowledge-sharing initiative for the industry, establishing PTM as a hub for forward-thinking dialogue. Additionally, the Aviation Hall, home to a mix of national and international airlines, offered a unique opportunity for B2B networking, allowing travel professionals and airline representatives to discuss future partnerships and industry developments. The event culminated with a gala dinner at the Karachi Marriott Hotel, followed by a two-day roadshow in Islamabad Marriott Hotel , providing even more opportunities for face-to-face networking and collaboration among industry stakeholders. With its immense scale and forward-looking approach, PTM 2025 proved to be a pivotal moment in the global travel calendar, reaffirming Pakistan’s growing stature as a key player in the international tourism market. The fourth edition of this landmark event truly raised the bar, positioning PTM as an essential platform for showcasing the best of the tourism industry. #PTM2025 #BridgingCultures #EmpoweringCommunities #Travel #TravelTradeShow #Networking

Ramadan Mubarak! To our valued travel partners, may this blessed month bring you peace, prosperity, and success. Wishing you and your families a time of reflection, gratitude, and joy. We look forward to continuing our fruitful partnership during this special time and beyond. #RamadanMubarak

?? New Episode of #PTM2025 #Podcast – Unlocking Turkish Tourism with Ahmet Kazanc?! In this exciting episode, host Adeeba Khalid Jadoon sits down with Ahmet Kazanci from Mervin Travel, a first-time participant at Pakistan Travel Mart, to explore the evolving travel relationship between Pakistan and Turkey.Ahmet Kazanc? shares their enthusiasm for Pakistan’s tourism potential, expressing a strong commitment to making PTM an annual event. Prioritizing quality over price, they focus on immersive travel experiences, offering unique opportunities like cultural exchanges with Turkish families, historical explorations, and rich culinary adventures. The conversation also delves into the influence of Turkish culture in Pakistan, with popular series like Dirili?: Ertu?rul fueling a surge in interest for Turkish heritage and travel. Mervin Travel aims to bridge this connection by crafting tailored experiences that allow Pakistani travelers to discover the authentic beauty of Turkey. Don’t miss this insightful discussion! Watch the full episode now. #PTM2025 #Podcast #TurkishTourism #ExploreTurkey #CulturalExchange #PakistanToTurkey #TravelExperiences #HospitalityInnovation https://lnkd.in/dD4UWwmm

?? New Episode of #PTM2025 #Podcast – A Culinary Journey with Erik Wolf from the World Food Travel Association! In this engaging episode, Adeeba Khalid Jadoon sits down with Erik Wolf, MA, CCTP, MCTP, the founder of the World Food Travel Association, to explore the fascinating world of food tourism and its impact on cultural preservation and global travel experiences.?Since 2001, the World Food Travel Association has been dedicated to promoting culinary culture, reaching 100,000 professionals across 150 countries, with members from 38 nations and ambassadors from over 21 countries. Eric delves into how unique dishes, traditional cooking techniques, and local dining customs make food an essential part of tourism.?During his visit to Pakistan, Eric experienced the country’s renowned hospitality and diverse culinary landscape, enjoying a flavorful biryani and expressing his enthusiasm for discovering more of Pakistan’s rich food heritage. He also emphasizes the significance of training local ambassadors to enhance the global appeal of food tourism.?Don't miss this insightful conversation! Watch the full episode now.? #PTM2025 #Podcast #FoodTourism #WorldFoodTravel #CulinaryHeritage #ExplorePakistan #PakistaniCuisine #Gastronomy #HospitalityInnovation https://lnkd.in/d-mwH_SR

??New Episode of #PTM2025 #Podcast - Exploring Pakistan's Tourism with Dr. Christina & Bastian Blanc? In this engaging episode, Adeeba Khalid Jadoon brings together two incredible experts to discuss Pakistan's rich potential in the tourism and hospitality sectors.?Cristina Menegazzi, PhD, a culture and heritage expert at UNESCO, shares her fascinating experiences of traveling across Pakistan, offering a unique perspective on the country's cultural wealth and heritage. She discusses ways to enhance the travel experience for tourists, improve reservation systems, and restore historical sites while maintaining their authenticity. Additionally, she explores how museums can adopt standardized displays and conservation efforts that make heritage sites more enjoyable without causing damage. Joining the conversation is Bastien Blanc, the dynamic CEO of Hashoo Group, who delves into the challenges and opportunities within Pakistan's hospitality sector. He highlights the importance of training and entrepreneurship in the industry, explaining how the Hashoo Group is working on sustainability initiatives with the help of local communities. His insights shed light on the future of hospitality and how it can drive economic and social development in Pakistan.?Both guests bring their extensive global and local expertise to the table, providing valuable insights on how Pakistan can further unlock its tourism potential. Don't miss out on this rich discussion! Catch the full episode now.? #PTM2025 #Travel #Podcast #CulturalHeritage #TourismGrowth #ExplorePakistan #HospitalityInnovation #UNESCO #HashooHospitality https://lnkd.in/dwUmBtku

?? New Episode of #PTM2025 #Podcast-Transforming Pakistan's Tourism Industry with Abdullah H. Khan, General Manager and Spokesperson - Pakistan International Airlines In this episode, Warda Butt had a conversation with Abdullah H. Khan, General Manager and Spokesperson for Pakistan International Airlines, From expanding its network with direct flights to Paris, to exploring new destinations like #Oslo, #Copenhagen, and #Barcelona, #PIA is not just enhancing connectivity, but also creating a gateway for international travelers to discover the beauty of Pakistan. Abdullah H. Khan emphasizes the airline’s role in fostering a collaborative ecosystem for tourism, where PIA, the private sector, government agencies, and hospitality businesses all come together to create a seamless travel experience.?Learn how PIA is playing a key role in shaping the future of tourism in Pakistan! Catch the full episode now. #PTM2025 #Travel #Podcast #PIA #PakistanTourism #TourismGrowth #TravelInnovation #ExplorePakistan #InternationalTravel https://lnkd.in/gt7rHkQF

??New Episode of #PTM2025 #Podcast - Revitalizing Pakistan’s Tourism with Aftab-ur-Rehman Rana, MD - Pakistan Tourism Development Corporation (PTDC) ?In this episode, Warda Butt had a conversation with Aftab-ur-Rehman Rana, Managing Director of Pakistan Tourism Development Corporation (PTDC), as he unveils his insights into the booming tourism sector of Pakistan With over 40 years of expertise, Rana explores transformative opportunities ahead for the country’s tourism industry, government helps to grow the tourism with the new visa policy that simplifies travel for 126 countries with a swift 24-hour process, the untapped potential of Sindh & Balochistan's 1,000 km coastline as a major tourism hub, and government support for entrepreneurs, offering land at low rates and loans of up to 2 Million PKR to grow the private sector. He also highlights how tourism is more than just travel – it serves as an economic engine through cultural exchange, job creation, and national development. Dive into this incredible conversation! Catch the full episode now. #PTM2025 #Travel #Podcast #SalamPakistan #ExplorePakistan?#TourismGrowth #PTDC #TravelPakistan https://lnkd.in/g9JbmKSc

On February 2nd, 2025, Sustainable Destinations Forum in Karachi hosted the panel ‘Beyond the Logo: Crafting Emotional Connections in Destination Marketing” moderated by Adeeba Khalid Jadoon, CMO of Pakistan Travel Mart. Featured speakers included H.E. Fatou Harerimana, High Commissioner of Rwanda, Christy Ruban Augustin, Acting High Commissioner of Sri Lanka, Bilal Qazi, CMO of Discover Pakistan, and Dr. Omer Ayoub - PfMP? PMP? CAPM? CSPO? Ayoub from Albait Guests. The panel highlighted the importance of sustainability, digital innovation, and storytelling in creating authentic emotional connections for global destinations. #SustainableDestinationsForum #edition1 #DestinationMarketing #SustainableTourism #GlobalDestinations #EmotionalConnections #TourismBranding Pakistan Travel Mart Trade Development Authority of Pakistan Pakistan Tourism Development Corporation (PTDC) Sri Lanka Tourism Development Authority

On February 2nd, 2025, Sustainable Destinations Forum in Karachi hosted a compelling panel titled “Beyond the Logo: Crafting Emotional Connections in Destination Marketing.” Moderated by Adeeba Khalid Jadoon, Chief Marketing Officer of Pakistan Travel Mart, the session featured distinguished leaders from #Rwanda, #Sri Lanka, #Pakistan, and #Saudi Arabia, offering deep insights into how destinations are evolving their marketing strategies to build authentic, emotional connections with travelers. H.E. Fatou Harerimana, Embassy of Rwanda in Pakistan, shared how Rwanda’s tourism branding centers on its iconic gorillas, particularly through the annual Gorilla Naming Ceremony (Kwita Izina), a celebration that underscores the country’s commitment to wildlife conservation. #Rwanda’s approach to tourism focuses on sustainability, conservation, and fostering an emotional connection to the environment, making it a standout destination for eco-conscious travelers. H.E. Fatou highlighted how these values are embedded in the Visit Rwanda campaign, helping build Rwanda’s identity as a destination where visitors can engage in meaningful, responsible tourism that directly supports the protection of its natural heritage. Christy Ruban Augustin, Acting Srilanka High commission Islamabad, also contributed to the discussion, detailing how Sri Lanka’s tourism marketing is shifting to showcase its rich cultural and historical assets beyond its famous beaches. The session also featured Bilal Qazi, Chief Marketing Officer of Discover Pakistan, who elaborated on how digital tools are being used to bring Pakistan’s diverse cultural and natural offerings to a global audience. Dr. Omer Ayoub - PfMP? PMP? CAPM? CSPO? from Albait Guests provided insights into Saudi Arabia’s evolving tourism sector under Vision 2030, explaining how the kingdom is blending modernity with heritage to redefine itself as a global tourism leader. The panel underscored the growing importance of sustainability in tourism marketing. Each destination showcased how they are balancing growth with responsible practices, ensuring that tourism benefits both local communities and the preservation of cultural and natural resources. The conversation also emphasized the role of storytelling, digital innovation, and authentic cultural experiences in fostering emotional connections with travelers. #SustainableDestinationsForum #edition1 #DestinationMarketing #SustainableTourism #GlobalDestinations #EmotionalConnections #TourismBranding Pakistan Travel Mart Pakistan Tourism Development Corporation (PTDC) Trade Development Authority of Pakistan Sri Lanka Tourism Development Authority

??? New Episode of #PTM2025 #Podcast - Gilgit-Baltistan: A Journey of Adventure, Preservation, and Culture In this episode,? Zameer Abbas, Secretary of Tourism, Sports, and Culture, sits down with Warda Butt to delve into the stunning offerings of #GilgitBaltistan. Recognized by BBC as one of the Top 25 Destinations, Gilgit-Baltistan is home to K-2, the world’s second-highest peak, and offers unparalleled adventure tourism opportunities. Discover how the region is embracing sports and cultural fusion with events like freestyle polo, cricket tournaments, and hockey, part of an ever-expanding calendar that celebrates Gilgit-Baltistan’s rich heritage and tradition. Don’t miss this fascinating insight into one of #Pakistan’s most breathtaking and dynamic regions! #PTM2025 #Travel #Podcast #AdventureTourism #SportsAndCulture #Preservation https://lnkd.in/dgMQK96C