PadSquad

Father's Day spending is reaching new heights. Consumers spent more than $22.4B on this holiday alone last year, and 75% of Americans are opening their wallets this year to celebrate dad.? ?? What's on everyone's shopping list? Special outings lead at $7B, with clothing ($5.9B) and gift cards ($3.2B) rounding out the top categories. Specialty stores (22%) and local businesses (19%) are also capturing a significant share of Father's Day shopping traffic.? ?? How will your brand capture attention during this major spending occasion? Our latest research on seasonal advertising moments delivers actionable insights into consumer motivations and spending patterns for this high-value shopping event. ?? Download the complete report now to optimize your Father's Day marketing strategy and tap into the $1.2T seasonal shopping ecosystem: https://lnkd.in/gx5B8HAJ

Did you know that 80% of Americans plan on celebrating Mother’s & Father’s Day this year? With consumers expected to spend $56 billion on these holidays, it’s a prime time for brands to make a real impact with advertising. Our new blog breaks down the strategies that work, including how to: ?? Engage early shoppers with interactive video & CTV? ? Make Mother’s and Father’s Day shopping easier with interactive ad formats? ?? Craft emotional stories around these holidays that resonate?with audiences Ready to elevate your Mother’s and Father’s day campaigns? Check out the full blog post here: https://lnkd.in/eNNkFFgC

84% of Americans will celebrate Mother’s Day this year, driving an expected $33.5 billion in total spend. With jewelry ($7B), special outings ($5.9B), and flowers ($3.2B) topping gift lists, brands have a golden opportunity to connect with shoppers in meaningful ways through high impact advertising. ?? How can your brand tap into this massive occasion? Our latest report on seasonal occasion-based advertising breaks down consumer motivations, spending trends, and winning strategies to reach shoppers when it matters most. ?? Download the full report now to learn more about Mother's Day and the other $1.2T shopping occasions this year: https://lnkd.in/gx5B8HAJ

We’re heading to SXSW in Austin, and we hope to see you there! Catch Padsquad’s Lance Wolder on the Brand Innovators stage alongside Karen Wiley-Grant, CMO at Vuori on Saturday, March 8th as they explore how brands can strike the right balance between innovation and authenticity while keeping customers at the heart of everything. After a morning of insights, keep the energy going with us at La Condesa for an afternoon happy hour featuring social content creator Mary Allyson Martin. Great drinks, great company, and great conversations. RSVP now to save your spot! See you in Austin!? https://lnkd.in/ecNbYUzR

PadSquad is Heading to SXSW 2025! Join us in Austin as we explore the future of high-impact, human-centered digital advertising. From interactive video to immersive display, we're redefining creative across the open web. Meet us at SXSW to discover: ? Cutting-edge creative solutions that drive real results ? Expert insights on AI, interactivity, and brand storytelling ? How brands can create authentic, consumer-first experiences that resonate and drive action Don't Miss Our Happy Hour – March 8th Join us for a happy hour with creator Mary Allyson Martin, where we'll dive into how influencer content transforms into high-performing video ads. ?? Let’s Connect! Want to chat one-on-one with a member of our team? Schedule a meeting via the link below! See you in ATX! ???? https://lnkd.in/gqAKyMTc

Ready to turn passive consumers into active participants? Interactive instream and outstream video ads have the power to transform campaigns across screens. From mobile, to desktop, to CTV, 46% of consumers are likely to make a purchase after seeing a video ad with engaging or interactive features. From clickable products to engaging quiz overlays, discover how leading CPG brands are using interactive video to: ? Capture attention in a crowded digital landscape ? ?? Create immersive brand experiences ? ?? Drive real business results Dive into the world of interactive video ads and see how it can transform your CPG marketing strategies → https://lnkd.in/gPfVriyN

CTV should do more than just play, it should perform. ?? PadSquad’s Advanced CTV takes standard video ads to the next level by incorporating proven interactions, motion, and dynamic creative elements that inspire action. Why settle for passive impressions? Advanced CTV drives higher lifts in consideration and engagement, ensuring your brand gets noticed and remembered. Let’s create CTV ads that engage, convert, and break through the noise. → https://lnkd.in/eMZa5XcG?

Hop into Easter advertising success! ?? Easter is more than egg hunts, it’s a prime shopping moment for brands to connect with family-first, tradition-loving consumers. In our new report, The Big 5: The Advertiser's Guide to $1.2T in Shopping Moments, Discover how to: ? Tap into Easter shoppers’ motivations ?? Build creative campaigns that stand out ?? Time your ads to maximize impact Don’t miss your chance to make this Easter unforgettable for your audience. ?? Download now: https://lnkd.in/gx5B8HAJ

The biggest ad stage of the year, the Super Bowl, delivered a mix of highs and lows this time around. AI-powered spots missed the mark, while brands that embraced real human connections thrived. Nike’s return to the game celebrated women athletes, and Mountain Dew’s absurd humor won hearts across the nation. What changed in 2025? ? Stronger gender representation—44% of ads featured women ? Comedy made a comeback, with 85% of ads adding some humor ? Celebrity endorsements declined in favor of original storytelling Discover how these trends shaped this year’s Super Bowl ad landscape → https://lnkd.in/gVAqgutj

Retail and CPG brands: Looking to connect with customers during key moments, holidays, and sales events this year? From Presidents' Day to March Madness, Easter, and beyond, each tentpole moment requires a differentiated advertising strategy powered by a deep understanding of consumer behavior. How do you stand out in a crowded environment and move the needle for your brand? Our all-new report has you covered. The Big 5: The Advertiser’s Guide to $1.2T in Shopping Moments is your go-to resource to learn how to: ?? Capture attention during key moments like Easter, Back-to-School and the winter holidays ?? Connect with today’s family-oriented, sustainably minded shoppers ?? Drive sales with precision timing and compelling creative ?? Learn how holiday-themed creative drives 63% increases in engagement Capture attention, drive sales, and make 2025 your most successful year yet. ?? Download the guide here: https://lnkd.in/gx5B8HAJ