Paddy Power

Guess who's bagged Superbrand status for the second year running?????? Paddy Power?is officially one of the most bold, brilliant, and downright legendary brands on the planet – and it's all thanks to our incredible colleagues who keep us ahead of the game with: ??Razor-sharp marketing that always hits the headlines ??Top-notch products our customers can't get enough of ??A retail experience that’s second to none A massive thank you to our Paddy Power and Flutter UK & Ireland colleagues who have all played a part in making us a Superbrand (again)! #PaddyPowerSuperbrand #Superbrands2025 #ChangeTheGame #WinTogether Superbrands UK Superbrands Limited

We are immensely proud of Flutter UK & Ireland's contributions and initiatives that are going a long way to support Flutter Entertainment's #PositiveImpactPlan. ?? Paddy Power's Bigger 180 and Sky Betting & Gaming's Every Minute Matters are truly Changing The Game! A big congratulations to all of our colleagues who have played a role in these phenomenal campaigns. ?? ?? Find out more: https://lnkd.in/eS6XQfXg

We’re incredibly proud of the impact of Paddy Power’s Bigger 180 campaign at this year’s Professional Darts Corporation X Paddy Power World Darts Championship. A massive ￡1,027,000 raised for Prostate Cancer UK, proving the power of sport to make a real difference.??? ? From Luke Littler’s incredible 76 180s, raising ￡76,000, to Christian Kist and Damon Heta’s nine-darters unlocking an extra ￡120k, every moment at Alexandra Palace was charged with purpose.??? ? Thanks to ambassador Sir Chris Hoy, over 180,000 men checked their prostate cancer risk, and together we’re one step closer to saving lives through early detection.??? ? Across Flutter Entertainment, we’re committed to improving the lives of 10 million people by 2030, and the Bigger 180 campaign is a shining example of how the UKI region are helping to make this vision a reality. Here's to darts, purpose, and the lives this partnership will help save.??? ?? Find out more: https://lnkd.in/eC_7jA6G A big well done and congratulations to all of our colleagues at Paddy Power and across UKI who played a role in the creation and activation of this game changing campaign. ?? ? #Bigger180 #ProstateCancer #DoMore #PositiveImpactPlan #PaddyPowerWorldDarts #WinTogether

Our BIGGER 180 campaign?at the?Professional Darts Corporation:?Paddy Power World Darts raised an incredible?￡1,027,000?for?Prostate Cancer UK????? From Luke Littler’s record-breaking 76 180s raising ￡76,000, to Christian Kist and Damon Heta hitting two perfect nine-darters that unlocked a further ￡120k in donations... all the money raised will support the life-saving?TRANSFORM trial?to improve prostate cancer screening.??? Over 180,000 men checked their risk during the tournament, and with the help of Sir Chris Hoy and generous bonuses, we're one step closer to a nationwide screening program. ?? ? We are so proud of our work with?Prostate Cancer UK?and our contribution to?Flutter Entertainment’s?broader goal to improve the lives of 10 million people by 2030. A big thank you to everybody who has played a role in this game changing campaign – it will hopefully have a positive impact on men’s lives for years to come. What a legacy!??? ?? https://lnkd.in/eTanWe6k Flutter Entertainment | Flutter UK & Ireland #Bigger180 #ProstateCancer #DoMore #PositiveImpactPlan

Nine-Darter Magic with Paddy Power last night at Ally Pally! ?? Jack Wilson has summed it up brilliantly along with a must see video below... but here are the highlights once more ?? ?? ?? Christian Kist (World No. 102) hits a nine-darter and triggered the ￡180k BIGGER 180 bonus! ?? Kist banked ￡60,000, with another ￡60k donated to Prostate Cancer UK AND ￡60k gifted to a lucky fan in the crowd. ?? Kris from Sutton, there with his Grandad, was the lucky recipient of the fan prize— probably the best birthday gift ever!? ?? Sky Sports broadcasted the incredible moment live, with coverage picked up by major outlets including the BBC. So far: 163 180s have been hit = ￡223,000 donated to Prostate Cancer UK's TRANSFORM screening program and 77k men have already checked their risk—on track to hit the 180k target. ?? ...And there are still 12 days left of the tournament! ?? #BIGGER180 #Darts #ChangeTheGame #DoMore

Recently, Paddy Power wrapped up 2024 with our last town hall of the year! ?? ?? Held in our Dublin office and hosted by Paddy Power himself, the event featured: ? Delicious treats (including exclusive selection boxes) ? 2024 highlights and a sneak peek at our Christmas TV ad ? A live link to one of our Retail shops ? The Wonder Wheel with some amazing prizes! ? A musical finale by The Dublin Gospel Choir, featuring our own Pamela Tully from the Retail Learning & Development team. We were also joined by Matt Holdstock from Prostate Cancer UK, who shared insights on The Bigger 180 campaign and how our partnership raised awareness about men’s health during the Paddy Power World Darts Championship. To top it off, we celebrated our Paddy’s G.O.A.T. award ?? ?? winners. Thanks to everyone who joined us in person or online—have a very Paddy Christmas! ?? ?? ?? Anna-Louise Corr, Rachel Shiels, Stephen Hadfield, Tammy Tagg, Stuart Henderson, Linda Dempsey, Amanda Weir ?? #PaddyPowerTownHall #WinTogether #PaddyPowerGOATAwards

Today was a big day for the Paddy Power The BIGGER 180 campaign, as none other than Sir Chris Hoy was unveiled as its first ever ambassador!??? Chris joined Prostate Cancer UK CEO Laura Kerby on BBC Breakfast this morning to call on 180,000 men to check their risk. ?? ? There was also a pre-show highlight for Chris, when he bumped into his own personal hero and comedy legend, Bob Mortimer. (Wouldn’t we all love a chance to cast a line with Bob and Paul?!)??? ? The segment, planned for five minutes, stretched to 13—which we are taking as a sign of great things to come...Watch this space for more exiting updates! ?? ?? #TheBIGGER180 #ProstateCancerUK #PaddyPower #theBIG180 #DoMore

Paddy Power’s FIRST-EVER Christmas advert is here.?????? Featuring Danny Dyer and Eddie Hearn - It’s a true celebration of teamwork, football fandom and packed with festive spirit! From the highs and lows of being a footy fan to iconic nostalgic moments – all sprinkled with that classic Paddy Power magic. We’ve wrapped it all up with a bow on top to bring you something we think is rather special. ?? Dan Oates, Senior Marketing Manager tells us: "'We wanted Paddy Power’s first ever Christmas Ad to truly resonate with football fans, but also be one that would entertain the nation and hopefully we’ve done that. Being a football fan is full of ups and downs, and we wanted to showcase this, whilst packing in as many nostalgic references and typical ‘Paddy Power’ moments of joy as possible. A huge thank you to the talent, teams, agencies, and partners who helped make the campaign possible'."??? On that note, we’d like to give massive shoutouts to: ???Our Colleagues: Michelle Spillane, Harry Phillips, Dan Oates, Jonathan Roberts, Jack Stewart, Leah Spears, Marcus Richardson, Mikaela Benson, Amanda Weir, Ruth C., Lawrence Bushell, Luke Till, Bobbie Gannon, Karen Martin, Katie Headley ???And our agency partners: BBH London, MediaCom, ELMNTL, Outsider, and Chris Balmond Want to see all this incredible hard work in action? Watch the final masterpiece below!????? #PaddyPowerChristmasAd #WinTogether

Introducing The BIGGER 180 ?? Last year, we donated ￡1MILLION to Prostate Cancer UK... and now, we're going even BIGGER. We're putting up ￡180,000 for every 9-darter to be shared between the player, a lucky fan in the crowd and Prostate Cancer UK. ?? And that's not all... we're going to continue giving ￡1000 to Prostate Cancer UK for every 180 scored! ?? A massive thanks to the entire team who worked on this campaign, and we are looking forward to working with our colleagues at?Professional Darts Corporation,??Prostate Cancer UK?and Sky Sports this year at Ally Pally. But just how do we come up with these cracking ideas?! Find out below... ?? #TheBIGGER180 #TheBIG180 #PaddyPower #ProstateCancerUK #DoMore Sky Sports

Safer Gambling Week 2024 is coming to a close. ?? At Flutter Entertainment , safer gambling is a year-round commitment. Across the Flutter UK & Ireland division, our SG initiative work continues across our brands to support both colleagues and customers, driving our Global Play Well Vision: By 2025, 75% of our customers will be Play Well Power Players, actively using SG tools.?? ?? What's next?? Here’s how just a few of our teams are making SG a priority every day: ? People Team: Partnering with our colleagues and business areas to review onboarding and training processes. ? Business Intelligence: Embedding the safer gambling lens into reporting for impactful insights. ? Strategy & Automation: Finding smarter ways to make SG processes seamless and more efficient for our customers. ? Customer Ops & Retail: Engaging daily with our customers to promote our Play Well tools. ? Tech & Product: Innovating tech solutions to empower safer gambling. ? Marketing: Designing campaigns and propositions informed by SG research and positive tool promotion. A big thank you to our colleagues and guests who attended and participated in our week of events - and for all the hard work that happens every day to ensure Safer Gambling is always a priority here at Flutter. ?? Paddy Power | Betfair | Sky Betting & Gaming | tombola #PlayWell #ResponsibleGaming #SGWeek24 #ESGW24 #CustomerFirstAlways #ChangeTheGame