Pacvue

Fun conversation with Brian Tomasette at our session earlier this month at the CTV Connect conference in NYC.? I was there to represent the great work Pacvue is doing in partnership with Sports Research. We were able to see increased reach and efficiency when leveraging Amazon Publisher Cloud in our ctv strategy.? See case study- https://lnkd.in/dSyyXePB Thank you to Liza Ansher and Amazon for having me.

?? Hurry—it’s your last chance to reserve your seat at our Walmart Onsite Display Advertising training at Shoptalk? Taught by senior leaders from Walmart Connect along with Pacvue’s President Melissa Burdick and Sr. Group Partnerships Manager Clare Hogan, this actionable session will illustrate how Pacvue enables advertisers just like you to efficiently reach high-value shopper segments at scale with Walmart Onsite Display ads. ??? Join us in the Commerce Command Center (Breakers H, 2nd floor of the South Conference Center) at 10 AM on Wednesday, 3/26 to learn how Pacvue’s Walmart Display Campaign Management: ? Streamlines campaign setup, management & optimization? ? Enables audience targeting by behavioral, contextual & demographic segments? ? Handles the move from Walmart’s Managed Services to self-service (7/1 deadline!) There’s an easier, more cost-effective way to build, target, and deploy your Walmart Onsite Display campaigns.? Discover how a best-in-class solution can make all the difference in your advertising success—straight from experts at Walmart Connect themselves! ?? RSVP now: https://lnkd.in/gQridxEu

We're getting excited to see you all in the Commerce Command Center at Shoptalk Spring next week! Join us for our "Winning on Walmart" session, featuring Sonya Hober and Erin Hock from Walmart Connect, along with Pacvue President Melissa Burdick and Sr. Group Partnerships Manager Clare Hogan. Last month's Walmart Onsite Display Advertising release presents a big growth opportunity for brands. This in-person training session will provide you with comprehensive knowledge and strategies for optimizing Walmart Onsite Display Advertising campaigns through Pacvue, including: ?? Introduction to Walmart Onsite Display Advertising ?? Campaign Setup ?? Performance Measurement ?? Best Practices and Strategies We will end with an interactive Q&A session where you will have the opportunity to ask questions and engage with trainers for personalized insights and advice! RSVP for this and other sessions here: ?? https://lnkd.in/gQridxEu

Who will be at Shoptalk next week? I’ll be there with team MikMak. ?? Find me speaking at Shoptalk: ?? 10:10 AM Tuesday | The Value Stage ?? 1:55 PM Tuesday | Meta's Stage ??? BRAVE COMMERCE Podcast Live Recording with: ?? Melissa Burdick, Co-Founder & President at Pacvue ?? Justin N., VP, Digital Experience at Treasury Wine Estates ?? 5:00 PM Tuesday | Pacvue’s Commerce Command Center ?? Meet the MikMak Team at: ?? MikMak x Pacvue Happy Hour ?? 5:30 PM Tuesday | Pacvue’s Commerce Command Center ?? AI Commerce Collective Poolside Happy Hour ?? 3:30 PM Wednesday | Mandalay Beach Cabana 8

Amazon officially announced in Jan their new Amazon Retail Ad Service - come hear from Celeste Donahoe, Dir of Amazon Retail Ad Service in a Fireside Chat with me at #shoptalk ?? RSVP here: https://lnkd.in/gQridxEu Learn more about Amazon's offering here: https://lnkd.in/gEea-CbA Get access to all our great programming next week! 3/25, 2pm - Panel: One Team, One Omnichannel Dream with Tommy Burton, Molly Hop & Tim Hemingway of Havas Media Network 3/25, 5pm - BRAVE COMMERCE Live! x Pacvue with Melissa Burdick, President at Pacvue and Rachel Tipograph, Founder & CEO of MikMak 3/25, 5:30pm - Pacvue x MikMak Happy Hour 3/26, 11am - Training: Walmart Onsite Display Advertising with Erin Hock, Sr. Product Marketing Manager at Walmart Connect and Clare Hogan, Head of Retailer Partnerships at Pacvue 3/26, 2:00 – Scaling the Power of Retail Media: Amazon’s new Retail Ad Services with Melissa & Celeste Donahoe 3/26 6-8PM – Cook like an Ecommerce Rock Star Party with a Celebrity Chef! Sponsored by Pacvue + Instacart?

?? Are you getting the most out of incrementality? Join us at Shoptalk for an insightful session led by Michael Foulkes (Enterprise CS Director, Pacvue) to learn how to measure and optimize your iROAS with the Pacvue tool, including: ??Analyzing your incrementality dashboard ? Managing your budgeting setup with incrementality in mind ? Optimizing your campaigns based on incrementality-governed coefficients There’s no better way to learn how to optimize your advertising efforts, drive growth, and claim market share in an increasingly competitive landscape. We’ll be waiting for you in the Commerce Command Center at 10 AM on 3/27! ?? RSVP here:?https://lnkd.in/gQridxEu #Pacvue #iROAS #Incrementality #Commerce #RetailMedia #Shoptalk?

New Feature Alert ?? Introducing Pacvue’s Executive Hub! Managing a multi-channel retail media strategy just got easier. Gone are the days of having to switch between multiple retail media platforms to view performance metrics or team activities. With Pacvue’s new Executive Hub, you can view Spend, Sales, ROAS, and team engagement details across retailers all in a single dashboard. A quick look inside our Executive Hub ?? ?? Executive Dashboard: A cross-retailer command center that highlights key performance metrics at a glance. ?? Automation Value Insights: Quickly compare performance between automated campaigns vs manual efforts, allowing executives to confirm the ROI of automation. ?? Account Activity Analysis: Track who is engaging with Pacvue, and how. Identify power users, missed opportunities, and knowledge gaps for potential training. No more scrambling for separate platform data in board meetings—simply open the Executive Dashboard to justify increased retail media spend with real-time, cross-platform KPIs. Want to see it in action? Get in touch today. ?? https://bit.ly/4brF6mO #RetailMedia #NewFeature #ExecutiveHub #Pacvue

????Webinar Alert?- Unleashing Global Opportunities with Amazon DSP Join?Pacvue & Amazon Ads on?April 1st?for an exclusive webinar on the?global expansion of Amazon DSP?and how brands & agencies can harness its full-funnel advertising power. What you’ll learn: ????Amazon DSP 101?– An intro to Amazon DSP and its capabilities in reaching highly relevant audiences across various channels. ?? Global Expansion Insights?– Detailed discussion on how Amazon DSP's recent expansion enables brands to connect with consumers globally. ?? Best Practices?– Proven strategies to optimize campaigns using Amazon DSP. ?? Real-World Success?– Real-world examples showcasing?how top brands drive growth with Amazon DSP. Don’t miss this chance to?enhance your advertising strategy & expand globally?with data-driven insights from industry leaders! ????April 1st | 3PM CEST | 2PM BST | 6AM PT Register now?to secure your spot!??? https://lnkd.in/g9dvse77 #AmazonDSP #Pacvue #AmazonAds #ECommerce #Amazon

Ready to reach more customers across more retailers with Amazon’s latest ad innovation? Then don’t miss our “Scaling the Power of Retail Media: A Fireside Chat on the New Amazon Retail Ad Service” session at 2 PM on 2/26 at Shoptalk Spring! Join Melissa Burdick (Co-Founder & President, Pacvue) and Amazon’s Celeste Donahoe (Director, Amazon Retail Ad Service) in the Commerce Command Center as they explore how Amazon Retail Ad Service enables retailers to supercharge ad revenue while delivering brands the opportunity to drive record-breaking ROAS over a broad range of retailers beyond Amazon.? Secure your spot at this session now! ?? RSVP here: https://lnkd.in/gQridxEu ? #Pacvue #Amazon #AmazonAds #Commerce #RetailMedia #Shoptalk?

Struggling to reach the right customers with the right message at the right time? Just RSVP to our “BRAVE COMMERCE x Pacvue Podcast” session (3/25, 5 PM) in the Commerce Command Center at Shoptalk Spring to learn how to leverage data signals to tighten up your targeting and drive full-funnel impact. We’ll share the marketing strategy playbooks of industry leaders like: ?? Rachel Tipograph, Founder & CEO of MikMak? ?? Justin N., VP, Digital Experience at Treasury Wine Estates? ?? Melissa Burdick, Co-Founder & President at Pacvue Afterward, get on a first-name, deal-making basis with our speakers and your fellow attendees at the “Pacvue x MikMak Happy Hour” from 5:30 PM to 6:30 PM.???? What better way to end the day than networking over drinks and hors d'oeuvres? Will we see you there?? ?? RSVP here: https://lnkd.in/gQridxEu #Pacvue #MikMak #TreasuryWineEstates #Shoptalk?