Pacvue

Themes from yesterday's afternoon keynote at #AmazonUnBoxed: The Power of Partnership??? It's abundantly clear that Amazon is innovating at record speed. The new measurement solutions, new DSP capabilities, and expanded AI creative tools announced yesterday are all built with the spirit of automation and scale, but the reality is that the sheer volume of innovation can be daunting. Leaning on a partner like Pacvue to navigate this ever-changing landscape is critical for brands looking to raise the bar on their retail media performance. Here is a summary of the themes that continued to surface throughout the panel discussions. ?? Test, learn, and double down.? Lean on your tech partners to activate new solutions and test the effectiveness of new ways to engage with consumers. Taking a bet on a new type of media, targeting, or measurement can open new doors for building relationships with your audience. ?? Progress, not perfection. Brands need to stop trying to find the “winning” strategy and start utilizing tech partners to guide them on the journey of continuous improvement. Just because a certain campaign didn’t reach the performance goal you set and the beginning, doesn’t mean it wasn’t successful. The best partnerships are centered around raising the bar for what is possible, pushing towards progress and gaining insights along the way. ?? If you can’t measure it, you can’t improve it. The full funnel measurement capabilities available to Amazon advertisers means that brands can make informed decisions on investment levels across all elements of the customer journey, from brand awareness to brand loyalty. Partners like Pacvue can help guide your brand through these new measurement capabilities to communicate campaign performance and optimization tactics more effectively than ever before. #AmazonAds #unBoxed2024

Day One of #AmazonUnBoxed was jam-packed! Watch for some of today's highlights: ?? Amazon Ads Keynote: full funnel measurement ?? maximum results ?? Breakout sessions discussing the latest innovations in AI and AMC ?? Lunchtime visits to the Puppy Park ?? There's still time to drop by the Pacvue booth #G6 tomorrow! #AmazonAds #unBoxed2024

Today’s #AmazonUnBoxed announcements are turning up the heat in Austin, TX?? We’re unBoxing the latest innovations from Amazon Ads and today’s theme was all about giving advertisers full funnel clarity, minus the complexity. With advanced audience capabilities and deeper measurement insights, advertisers will be able to seamlessly market and measure across the entire funnel—from awareness to loyalty—with simplified solutions for maximum impact. New Amazon DSP experience, enhanced interoperability, and simplified full-funnel optimization:? ?? A new user experience with simplified workflows enabling campaign creation in just a few clicks, with desktop, mobile, and app display inventory in a single line item ?? New frequency cap controls and reporting, including frequency groups for managing across devices at the household level ?? New ads data manager, allowing advertisers to connect their first-party data with Amazon DSP audiences (full integration with Amazon DSP and AMC in 2025). Richer signals = more relevant ads ?? Performance+, which auto-optimizes campaigns for lower funnel goals based on advertiser-provided signals and predictive AI, now includes remarketing, retention, and prospecting tactics ? Full Funnel Performance Measurement and Optimization Capabilities? ?? New product launch (NPL) removes the typical obstacles associated with launching a new product.? Brands can quickly introduce new products to customers within the first 90 days of their launch, moving customers from awareness, to consideration, to purchasing great products they want or need.? It also includes the “new and notable” label for new products, increasing CTR by over 20% ?? New AMC solutions include high value audience analysis for viewing the spend level distribution of your customer base, and optimal frequency analysis you can adjust frequency based on where you need it most ?? New multi-touch attribution model to help establish causation, not just correlation. Conversion path reporting allows advertisers to distill the attribution model into actionable insights for campaign optimization. Full rollout planned for 2025 ?? Long term sales insights estimate the sales that a brand can expect to generate over the next year based on how effectively their campaign moves new-to-brand shoppers down the purchase funnel ? New AI Tools for Advertisers – AI Creative Studio and Audio Generator? ?? Introducing AI Creative Studio: a platform where brands can create, refresh, and customize ad content, leveraging an AI gallery of re-creatable ad formats or their own assets. Advertisers can generate new creative variations, adjust styles and formats, and save ads directly to their asset library ?? Amazon adds Audio Generator to its suite of AI-powered creative tools, allowing advertisers to automatically generate voiceover scripts for 30-second interactive audio ads. Brands can also customize the voice, tone, and music to complement display, video, and sponsored ad campaigns

?? Exciting news! Nate Shurilla, Head of APAC, and Tadashi Shimizu, Sales Director -Japan, are taking the stage at ad:tech Tokyo this Thursday! ?? When most people think of "Amazon Ads," they picture ads on Amazon's platform... but Amazon’s powerful DSP extends beyond Amazon itself. In this session, Pacvue, Japan's only certified Amazon DSP reseller, will be breaking down how you can leverage Amazon DSP to reach users based on actual purchase history, not just vague behaviors. Don't miss out on learning how to elevate your advertising game with Amazon DSP. See you there! ?? #AdtechTokyo #AmazonDSP #DigitalAdvertising #Pacvue

?? In Pacvue's Q3 2024 Retail Media Benchmark Report, Matt West, founder of West Media, shares his insights on the changing retail media landscape across EMEA. He believes that while Amazon will continue to dominate the space, brands and agencies should explore opportunities beyond just Amazon and consider other platforms to capitalize on the current retail media boom.?? Want to read more expert perspectives on the evolving retail media landscape? Click the link below to download our full report ?? https://hubs.li/Q02Tw0W80?? #Pacuve #CommerceAcceleration #RetailMedia #eCommerceTrends

The Pacvue team is thrilled to be at #unBoxed2024 this week!?? We're kicking off three days of announcements, insights, and networking by raising a glass with clients and partners tonight. Come say hi ?? at the Pacvue Booth #G6 — we can't wait to see you! And if you're not at the event, make sure to follow along here as we break down this week's e-commerce announcements and unpack how brands and advertisers can take advantage of these innovations. What are you most excited about at unBoxed? Let us know in the comments!?? #AmazonAds #AmazonUnBoxed

iROAS isn’t just another metric—it’s a game-changer for retail media. This critical metric helps you unlock incremental revenue by identifying the channels and strategies that deliver the best results—so you can optimize with confidence, grow your customer base and reduce wasted ad spend. In this article, Internet Retailing highlights how Pacvue’s iROAS Dashboard is making it easier for brands to measure incremental growth and prove that #retailmedia investments deliver against their ‘jobs-to-be-done.”? ?? Request a demo today to discover how you can supercharge your advertising strategy!? #iROAS #Pacvue #AdPerformance #RetailMedia??

Pacvue had a blast at Groceryshop 2024! We’ve loved connecting with clients, partners, and soaking up the latest insights from this week's sessions and networking events. Here are three takeaways from the Pacvue team ?? ?? Getting Your Data Right Means Getting Your Strategy Right.? There’s a new and important focus on how to build the right tech stack that taps into the data across teams, business units, and partners. In one session, the takeaways were all about starting small and making sure everyone is aligned on the best structure for your data assets. Make sure to define your goals and understand what gaps need to be solved. Most importantly, minimize the number of tools and make things as simple as possible so non-technical users can tap into the tech stack easily. ?? The New Omnichannel Experience = Seamless Commerce Data.? Retail media is reaching online and offline consumers now - and that means the commerce data is what tells the story and helps brands and agencies target the right audience. By combining data from digital shelf tags, feedback & rating tools, as well as third-party sensors, retailers are making it possible to understand when consumers are browsing and buying in both online and offline channels. This can drive higher efficiencies and better personalization by connecting each behavior at each touchpoint. ?? AI Gets Predictive.? We know about generative AI for ad creative and video creation. At Groceryshop, we also heard about the power of AI for predictive targeting. With full-funnel data, retailers are building out solutions that can predict customer needs and offer proactive recommendations based on advanced first-party data signals. AI can help data collected from sensors as well, improving operational efficiencies and customer satisfaction by showing opportunities and gaps in processes.

?? Another Amazon Prime Big Deal Days is in the books! At Pacvue, we had a front-row seat to the strategies and trends that made this year's event bigger than ever. With Cyber 5 coming up, it's important to take a look at the trends to see what to expect. ?? Here's a quick recap of our findings: ?? Prime Big Deal Days saw massive growth in ad spend year-over-year, growing 26.5% across ad types. ?? PBDD is more of a "stock-up" event for essentials than a "new-to-brand" push. ?? Better budget automation is driving higher ROAS with smarter bid & budgeting strategies. ?? Toys & Games and Pet Supplies saw the fastest CPC growth on Day 2, increasing 29% and 28% year over year, respectively. Check out the full blog to explore our key takeaways. ?? #PrimeBigDealDays #RetailMedia #Amazon #Ecommerce

This week Pacvue and Walmart Connect hosted a networking lunch at Groceryshop that brought together industry leaders for an insightful discussion about the future of retail media and the entire shopping experience. Attendees discussed three main themes with actionable takeaways from the team at Pacvue that can help brands maximize every touchpoint: ? The New Omnichannel Experience. Retail media has gone mainstream. That means we’re starting to see a new focus on the full funnel journey - and Walmart Connect is working to provide advertisers with what they need to reach audiences at each stage in the funnel. By creating connections at each touchpoint, advertisers can build awareness, consideration, conversion, and, most importantly, customer loyalty. ? First-Party Data Completes the Personalization Puzzle. When you’re targeting audiences based on online data, you can often end up with only a half-finished puzzle of the customer journey. In a lot of cases, advertisers might be targeting high-intent shoppers who browsed online, but then bought something offline. First party data sets across both ecommerce and in-store browsing and purchasing patterns is a powerful targeting and measurement asset. ? AI Gets Predictive. Retailers, brands, and agencies are always trying to predict the future when reaching audiences, especially browsing shoppers who are typically much more likely to convert.?AI automation, combined with a full-funnel view of the customer, enhances precision and targeting capabilities and can predict customer needs and patterns. That means there can be more proactive recommendations based on advanced first-party data signals that are most likely to get the customer what they need, when they need it. Thank you to the Walmart Connect team for a fantastic session!