Pack & Product Pulse - Podcast

Summary: In this episode, Victor Lebon interviews Will Battersby, CEO at BOS Brands, about new product development and international expansion. Will shares insights on how to start the process of launching a new product without compromising the existing business. He emphasises the importance of curiosity and learning about industry trends and consumer needs. Will also discusses the decision-making process for innovation versus imitation and the challenges of letting go of unsuccessful products. He highlights the need for agility and speed-to-market for smaller companies and the importance of on-the-ground research when entering new markets. Will concludes by discussing the key stages and must-haves for a successful product launch. Watch, follow and subscribe on: Spotify: https://lnkd.in/eyg5JCb8 YouTube: https://lnkd.in/e9aqCBTd iTunes: https://lnkd.in/eSXUhp52

https://lnkd.in/e9wA8Pie 1. Industry trends & impacts: Events and trends that have changed how manufacturers & brand owners view their end-to-end pack & product lifecycle 2. Impact of digital shelf on the physical shelf: Trend of research online, purchase offline and impact on the pack & packaging 3. Consumer behaviour trends: How organisations adapt their technology & capabilities to address change in a sustainable way 4. Sustainability: Tailoring to ever-changing consumer needs & preferences, using data & insights to increase efficiency & sustainability 5. Future impacts: Artificial intelligence, hype vs. reality